No matter what business you’re in, the goal is to make sales and generate revenue, and marketing is the key to achieving that. There are many ways to market your products and services today in the internet age, especially during the rise of social media.
However, there is another way to grow without heading over to social media platforms: though Google Ads. With 62% of all search queries in the United States generated through Google, it is the leading search engine for advertising.
It would stand to reason that being at the top of the Google search results would be a distinctly massive advantage in marketing your product over other companies. The way to do that is through Google Ads, and with consumers making 160 billion searches on Google each month, there is a significant gain to be made when you work with them.
There are 5 different types of Google Ads: search, display, shopping, video, and universal app ads. The first 3 show up during a search on Google, while video ads appear on YouTube and the universal app ads show in Google app stores.
We will look at the first 4 today and explain how you can use them as ways to grow your eCommerce business by setting up AdWords.
Search & Display Ads
This one is fairly straightforward. Search Ads are the ads that come up as the first links on the search results page. The goal of this is to put you ahead of competitors who have an organic SEO advantage over your website, filling that need and driving traffic to your website.
The way people respond to ads makes Google ads advantageous. 20% of people click on Google search ads because they get listed before other results. According to this study, they are also the most trusted ads among big websites, with 63% of users saying they will click on a Google ad, compared to 15% who said they would click on an Amazon ad.
Display ads are remarkably similar, but they will be targeting a different audience. A display ad gets set up with keywords looking to target people whom are not sure what they need, and you can use that to push them in your direction.
These are the ads that appear at the top of the results page that show images, the name, the price, and perks such as free shipping. This type of ad is great for eCommerce businesses because it will highlight your brand’s design quality and give potential customers an idea of what they can expect from your store.
For example, if you were to search “Best cereal for weight loss” in Google, you will see a set of cereals you can buy right now.
This will also put you at the top of the results on the shopping tab.
Lastly, you have the ads that appear before, during, and after YouTube videos, which can be short or long. The shorter ones are required viewing before the user can watch the content they clicked on, while the longer ones are skippable after a certain amount of time.
It’s important with these types of ads to put as much into the beginning as possible to sell your product before people click away. If an ad is intriguing enough, they may just watch the whole thing to learn more about the product.
This ad will also have a small display ad next to it in the browser version that you can use to drive traffic. Just like the video ad, this should be concise and enticing.
These types of ads from Google can push significant traffic to you if leveraged correctly. If you’re looking to improve your Google Ads, ChuckJoe is the right partner for you. Chat with our digital marketing experts today!