Macro or Micro? How to Determine the Right Size Influencer for Your Campaign
Using influencers to help share your product and messaging has proven to be a valuable method for marketing! But you may be asking yourself, which influencers should you be using? Let’s start by defining micro and macro influencers. Micro Influencers On a very basic level, micro influencers are a social media presence who has 10,000 […]
7 Tips For Working Remotely
Telecommute, remote work, virtual job, work from home–a few decades ago, these terms may have been a completely foreign concept, but in today’s digital age they’ve become a part of modern culture. Whether you own an online business or picked up a freelance gig from Upwork, the advantageous remote lifestyle is steadily luring employees away […]
8 WAYS TO MAXIMIZE INSTAGRAM STORIES FOR YOUR FOOD BRAND
Are you making the most out of your Instagram Stories? Stories have exceeded over 500 million active users and one-third of the most viewed Stories come from businesses. With countless success stories driving boastful results, it’s no wonder why Instagram continually releases impressive new updates on a monthly basis. Now let’s be real, when you […]
6 Guidelines for Digital Community Management
Hey, there! I am Erin Harting and I have been managing social communities for half a decade. In that time, I have learned there are some do’s and don’ts that will keep your customers feel heard, appreciated, loyal and will build social currency for your brand. What is Community Management? I assume since you’re reading this […]
5 Tips for Running Successful Co-branded Social Media Giveaways
5 tips to get the best out of your co-branded social media giveaway, a great way to gain email subscribers, increase engagement and boost your brand.
Why is Email Marketing Important for Food Brands?
In today’s ever-changing digital marketing landscape, there can be a big temptation to put your money, time and energy on the latest technology. However, we can’t forget email. Here are few key points as to why email is a vital part of marketing for your food brand: You can actually own your audience. What does […]
What Clif Bar Can Teach You About Food Marketing on Instagram
You know an Instagram presence is important for your brand, but how do you create the right brand presence to get your audience excited about using your products? Successful brands go beyond just talking about features and benefits because they know brand storytelling is about more than the retail value of their products–it’s about how […]
How Much Should I Budget for My Paid Media Campaign?
You may be wondering, “How much should I budget for my paid media campaign?” As much as we’d like to give you a magic number, it’s almost impossible to do so. Why? Because every business is different and it depends on a number of factors. Here are a few things to consider when you’re budgeting […]
15 Food Marketing Strategies For Your Brand To Crush It On Pinterest
Have you been thinking about using Pinterest to market your food brand but not sure where to start? The Pinterest visual search engine has grown to become one of the most important mobile platforms for both men and women. Recent polls show that men consist of at least 40% new signups proving that the platform isn’t just […]
How To Grow Your Email List: 5 Ideas To Get More People to Subscribe
Does this sound like you? You are wondering what you should be doing to increase your email subscribers. You feel like you have tried everything but haven’t seen growth. Before you go spending thousands of dollars on advertising or buying lists (please don’t do that) there are a few simple adjustments you can make to […]
5 Mistakes That Are Repelling People from Participating in Your UGC Contests
User Generated Content (UGC) Contests are a powerful strategy to drive brand awareness. These are campaigns that people run when they want to have certain products shared on social media, posts shared using a hashtag, as well as generate engagement from the general public. They usually include actions such as “share a post/photo, tag a […]
9 Tips for Running Giveaways with Influencers
Running a product giveaway with a social media Influencer is a simple and very effective way to increase your social followers, email list, website traffic, establish a relationship with your community, and so much more. 10 years ago, Social Media Influencers weren’t even a thing. The word “Influencer” is still flagged as misspelled by spell […]
5 Natural Food Brand Welcome Email Templates That Work
The welcome email you send to your newly subscribed customers is an opportunity to make a great first impression–one that you don’t get to make twice. When you meet a new customer in person, you probably want to show your best self, and you want them to get to know you. As in any good […]
10 Common Web Design Mistakes Natural Food Brands Make
You have a great product but is your website successfully representing your brand? Your customers are on a mission when they land on your website: they want the answers to their questions without straining to navigate your site. The typical customer is goal-oriented and searching for something, so it’s important that you don’t distract them […]
How Leading Natural Food Brands Inspire Customer Loyalty
Most customers will stay loyal to a brand they admire even in a sea of competitive products. Businesses that achieve this relationship with their customers also enjoy more financial reward when they prioritize retention. According to one study, even a 5% increase in the rate of customers you retain can increase profits by more than […]
How Patagonia Became a Pioneer of Corporate Social Responsibility
Over 185 million dollars. That is the amount of money Patagonia donated to nonprofit environmental groups and conservation efforts since the company was founded in 1973. Additionally, 38 million dollars have been invested in socially responsible companies and ventures. This doesn’t even begin to include countless volunteer hours and priceless results of their activism. Corporate social […]
11 Awesome Social Good Marketing Strategies (and Brands That Do It Well)
Social good marketing is fast becoming a driving force behind some of the most successful advertising initiatives. Just as there are thousands of ways to bake a cake, there are many methods to communicate your positive social impact to conscious consumers. Social good marketing is an amazing way to align your brand with a purpose and […]
What is Cause Marketing and Why are Big Brands Doing It? 6 Steps to Get Started
You may have heard of a social good company like Toms, which gives a pair of shoes to someone in need for every one purchased, but cause marketing is more than a trend for optimistic entrepreneurs. Some of the world’s biggest brands like Coca Cola, Unilever, and Walmart are investing in purposeful initiatives that give […]
19 Keys to Success in Content Marketing
What is content marketing? According to Google: “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand, but is intended to stimulate interest in its products or services.” Basically any piece of content you create as a […]