What Clif Bar Can Teach You About Food Marketing on Instagram
You know an Instagram presence is important for your brand, but how do you create the right brand presence to get your audience excited about using your products? Successful brands go beyond just talking about features and benefits because they know brand storytelling is about more than the retail value of their products–it’s about how […]
How To Grow Your Email List: 5 Ideas To Get More People to Subscribe
Does this sound like you? You are wondering what you should be doing to increase your email subscribers. You feel like you have tried everything but haven’t seen growth. Before you go spending thousands of dollars on advertising or buying lists (please don’t do that) there are a few simple adjustments you can make to […]
5 Mistakes That Are Repelling People from Participating in Your UGC Contests
User Generated Content (UGC) Contests are a powerful strategy to drive brand awareness. These are campaigns that people run when they want to have certain products shared on social media, posts shared using a hashtag, as well as generate engagement from the general public. They usually include actions such as “share a post/photo, tag a […]
9 Tips for Running Giveaways with Influencers
Running a product giveaway with a social media Influencer is a simple and very effective way to increase your social followers, email list, website traffic, establish a relationship with your community, and so much more. 10 years ago, Social Media Influencers weren’t even a thing. The word “Influencer” is still flagged as misspelled by spell […]
5 Natural Food Brand Welcome Email Templates That Work
The welcome email you send to your newly subscribed customers is an opportunity to make a great first impression–one that you don’t get to make twice. When you meet a new customer in person, you probably want to show your best self, and you want them to get to know you. As in any good […]
10 Common Web Design Mistakes Natural Food Brands Make
You have a great product but is your website successfully representing your brand? Your customers are on a mission when they land on your website: they want the answers to their questions without straining to navigate your site. The typical customer is goal-oriented and searching for something, so it’s important that you don’t distract them […]
How Leading Natural Food Brands Inspire Customer Loyalty
Most customers will stay loyal to a brand they admire even in a sea of competitive products. Businesses that achieve this relationship with their customers also enjoy more financial reward when they prioritize retention. According to one study, even a 5% increase in the rate of customers you retain can increase profits by more than […]
How Patagonia Became a Pioneer of Corporate Social Responsibility
Over 185 million dollars. That is the amount of money Patagonia donated to nonprofit environmental groups and conservation efforts since the company was founded in 1973. Additionally, 38 million dollars have been invested in socially responsible companies and ventures. This doesn’t even begin to include countless volunteer hours and priceless results of their activism. Corporate social […]
11 Awesome Social Good Marketing Strategies (and Brands That Do It Well)
Social good marketing is fast becoming a driving force behind some of the most successful advertising initiatives. Just as there are thousands of ways to bake a cake, there are many methods to communicate your positive social impact to conscious consumers. Social good marketing is an amazing way to align your brand with a purpose and […]
What is Cause Marketing and Why are Big Brands Doing It? 6 Steps to Get Started
You may have heard of a social good company like Toms, which gives a pair of shoes to someone in need for every one purchased, but cause marketing is more than a trend for optimistic entrepreneurs. Some of the world’s biggest brands like Coca Cola, Unilever, and Walmart are investing in purposeful initiatives that give […]
19 Keys to Success in Content Marketing
What is content marketing? According to Google: “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand, but is intended to stimulate interest in its products or services.” Basically any piece of content you create as a […]