How Patagonia Became a Pioneer of Corporate Social Responsibility
Over 185 million dollars. That is the amount of money Patagonia donated to nonprofit environmental groups and conservation efforts since the company was founded in 1973. Additionally, 38 million dollars have been invested in socially responsible companies and ventures. This doesn’t even begin to include countless volunteer hours and priceless results of their activism. Corporate social […]
11 Awesome Social Good Marketing Strategies (and Brands That Do It Well)
Social good marketing is fast becoming a driving force behind some of the most successful advertising initiatives. Just as there are thousands of ways to bake a cake, there are many methods to communicate your positive social impact to conscious consumers. Social good marketing is an amazing way to align your brand with a purpose and […]
What is Cause Marketing and Why are Big Brands Doing It? 6 Steps to Get Started
You may have heard of a social good company like Toms, which gives a pair of shoes to someone in need for every one purchased, but cause marketing is more than a trend for optimistic entrepreneurs. Some of the world’s biggest brands like Coca Cola, Unilever, and Walmart are investing in purposeful initiatives that give […]
19 Keys to Success in Content Marketing
What is content marketing? According to Google: “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand, but is intended to stimulate interest in its products or services.” Basically any piece of content you create as a […]