Why Influencer Marketing Works for Food and Beverage Brands
There is no doubt that influencer marketing is an incredibly popular marketing strategy among food and beverage brands. After all, who wants to do extensive research when a niche influencer can offer you a suggestion in under 3 minutes? Additionally, some people may not actively be searching for a certain product, but an influencer can […]
4 Ways To Use Google Ads To Grow Your eCommerce Business
No matter what business you’re in, the goal is to make sales and generate revenue, and marketing is the key to achieving that. There are many ways to market your products and services today in the internet age, especially during the rise of social media. However, there is another way to grow without heading over […]
2022 Calendar of Social Media and Tentpole Holidays
Holidays and tentpole events are the perfect ways to start conversations, providing interesting ways to engage with others through digital marketing, social media, email marketing, and more. It’s also a great place to start for some eCommerce strategy! Here is a robust list of National Holidays, Social Media Holidays and other tentpole events that occur […]
What’s the Difference Between Owned, Earned, and Paid Media?
When you look at the landscape of your brand, it is sometimes helpful to look at it through the lens of earned, owned, and paid media—the cornerstones of a strong marketing strategy. When one of these is lacking, you may be losing out on sales you could reach if you extended part of your budget […]
4 Amazing eCommerce Email Marketing Examples From Food & Beverage Brands
Building your eCommerce brand is far easier with the help of email marketing. If you automate your email workflow system, you will not only be providing communication or customer service all day, every day, you will also be making sales. When it comes to eCommerce marketing ROI, there are many great options, like influencer marketing […]
What Taco Bell And Wendy’s Can Teach You About Social Media Marketing
Social media continues to be a powerful strategic force in the marketing world. With over 53% of the world’s population on social media, and with 90% of consumers buying from brands they follow on social media, all businesses should have an active social media presence. Not only is it the perfect opportunity to show your […]
How to Audit Your Instagram Account in 30 Minutes
Whether you are looking to increase your brand awareness, increase your engagement, or boost your sales, Instagram is a great place to be for any business or influencer. With one billion monthly active users, the eleven-year-old social media platform is a must for any growing business, especially for those in the food and beverage industry. […]
5 Things You Didn’t Know About Influencer Marketing
Influencer marketing is an ever-changing landscape that’s a relatively new path for brands to reach potential customers. This powerful and persuasive marketing strategy revolves around having content creators endorse your product on their most active social media pages. Well-known platforms that influencers use include Facebook, Instagram, and YouTube, with TikTok quickly gaining traction. Although influencer […]
7 Things You Need to Do Before You Start Buying Online Ads
Planning is always the first step when tackling any worthy project. Otherwise, you are just deciding in the moment, which usually leads to a monumental waste of time and money. The same is true for any digital marketing campaign. You need to look at your product and build a strategy to fit it before you […]
Influencer Marketing: How Organic Efforts Can Increase Real Love for your Brand
Influencer marketing has quickly become a key part of many businesses’ marketing strategies and the ever-evolving industry shows no signs of slowing down. At ChuckJoe, we love to offer both paid and organic influencer marketing services to our natural food brand clients as it helps grow brand awareness, boost social media following, and increase sales. […]
Food Marketing Tips and Tricks
As a food company, you have a big advantage over most other industries—people need to consume food and drink constantly to sustain life, and that’s nonnegotiable. But how do you stand out from everyone else in the food and beverage industry? And how do you make people love you? Highlight Your Unique Selling Proposition What […]
Email Design Best Practices
New platforms for sharing content are always popping up, and sometimes in the excitement of discovering the next big thing, we forget the tried and true marketing platforms already in our back pocket. Email marketing might be less visible to the public, but it’s actually the most effective online tactic for lead generation. If you […]
How to Develop a Successful Social Media Strategy
Social media is a powerful tool you can use for free to build brand awareness, reach new audiences, inform consumers, drive traffic to your site, solidify brand loyalty, and more. If you’re not on social media, you should be ASAP, because the number of people on social media is growing rapidly. However, it can seem […]
2021 Calendar of Social Media and Tentpole Holidays
Holidays, both major and silly, are great ways to start conversations, providing interesting ways to engage with others through digital marketing, social media, email marketing, and more. Here is a list of some that occur in 2021; be sure to bookmark this page so you can come back throughout the year! January Holidays February Holidays […]
Resources for Those Affected by the Coronavirus
We recognize the unique challenges that people around the globe are facing. Social distancing and working remotely can easily make people feel isolated, develop anxiety, and lead to overall poor mental health. In addition, many people are left entirely without any income. As current developments unfold, we know that more and more people will struggle […]
What Can a Brand Awareness Campaign Do For You?
What is Brand Awareness & Why is it Important? Brand awareness is pretty self-explanatory at the surface: Do people know about your brand? We’ve all heard of the “marketing funnel,” sometimes called the sales funnel, right? For those readers who haven’t, the funnel is a representation of the consumer journey to purchase (or whatever your […]
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At ChuckJoe, we have a passion for doing digital marketing for socially responsible companies, particularly in the natural food and beverage space! For the past 4 years, we’ve gotten immensely familiar with social good companies by working with them or admiring them from afar. Here’s a countdown of our top 10 favorite CSR (corporate social […]
2020 Calendar of Social Media and Tentpole Holidays
Touching on silly social media holidays to major tentpole holidays are easy wins for your digital marketing, social media, email marketing, and more. We have compiled a robust calendar of these events and the dates that they will occur in 2020! Be sure to bookmark this page for reference throughout the year January 2020 Monthly […]
How Ben and Jerry’s Incorporates Social Responsibility Through Conscious Capitalism
“Business has the responsibility to give back to its community.” –Ben Cohen By now you must know that Ben & Jerry’s is more than just a groovy ice cream company. Although with psychedelic flavors like Cherry Garcia (named after Jerry Garcia from The Grateful Dead), or Phish Food, and their latest creation “Netflix and Chill’d,” […]
5 Copywriting Tips for Food Brands
Copywriting ads for food brands involves channeling your imagination, using the right CTAs, and having the perfect combination of a certain amount of words. Crafting exceptional food ad copy on the other hand, involves all of the above AND adding different layers of flavor (every pun intended)! Depending on the type of food brand you’re […]
Ideas to Make Your Virtual Holiday Party a Success
We are a completely remote company here at ChuckJoe. That means every one of us works on our own – mostly in our own homes – in multiple states across the globe. This is both an amazing opportunity, however it does present a certain set of obstacles. One of the biggest difficulties working within a […]
5 Steps to Finding a Brand Voice
A top objective for any social presence is to stand out and be remembered. This can be accomplished with stellar content, spectacular visuals, spot on formatting, and more. The one aspect that regularly gets overlooked is voice Finding the right voice for your social avenues can be more complicated for a multitude of reasons, especially […]
How to Get a Month’s Worth of Social Media Content in 3 Days
Do you need to put together a social media calendar for your business and don’t know where to start? Perhaps you’ve tried generating content before or maybe it’s your first time giving it a go. Either way, we have a quick and simple 3 day method to help you get your social media content drafted […]
Are You Making These 8 Social Media Mistakes?
Social media is constantly evolving and so are the audiences who use it. If you read these mistakes and realize you are guilty of a few, don’t be upset! Your flub will likely be forgotten once you get into the swing of things on social media. After reading these no-no’s, you’re bound to have a […]
Macro or Micro? How to Determine the Right Size Influencer for Your Campaign
Using influencers to help share your product and messaging has proven to be a valuable method for marketing! But you may be asking yourself, which influencers should you be using? Let’s start by defining micro and macro influencers. Micro Influencers On a very basic level, micro influencers are a social media presence who has 10,000 […]
7 Tips For Working Remotely
Telecommute, remote work, virtual job, work from home–a few decades ago, these terms may have been a completely foreign concept, but in today’s digital age they’ve become a part of modern culture. Whether you own an online business or picked up a freelance gig from Upwork, the advantageous remote lifestyle is steadily luring employees away […]
8 Ways to Maximize Instagram Stories
Are you making the most out of your Instagram Stories? Stories have exceeded over 500 million active users and one-third of the most viewed Stories come from businesses. With countless success stories driving boastful results, it’s no wonder why Instagram continually releases impressive new updates on a monthly basis. Now let’s be real, when you […]
6 Guidelines for Digital Community Management
Hey, there! I am Erin Harting and I have been managing social communities for half a decade. In that time, I have learned there are some do’s and don’ts that will keep your customers feel heard, appreciated, loyal and will build social currency for your brand. What is Community Management? I assume since you’re reading this […]
5 Tips for Running Successful Co-branded Social Media Giveaways
5 tips to get the best out of your co-branded social media giveaway, a great way to gain email subscribers, increase engagement and boost your brand.
Why is Email Marketing Important for Food Brands?
In today’s ever-changing digital marketing landscape, there can be a big temptation to put your money, time and energy on the latest technology. However, we can’t forget email. Here are few key points as to why email is a vital part of marketing for your food brand: You can actually own your audience. What does […]
What Clif Bar Can Teach You About Food Marketing on Instagram
You know an Instagram presence is important for your brand, but how do you create the right brand presence to get your audience excited about using your products? Successful brands go beyond just talking about features and benefits because they know brand storytelling is about more than the retail value of their products–it’s about how […]
How Much Should I Budget for My Paid Media Campaign?
You may be wondering, “How much should I budget for my paid media campaign?” As much as we’d like to give you a magic number, it’s almost impossible to do so. Why? Because every business is different and it depends on a number of factors. Here are a few things to consider when you’re budgeting […]
15 Food Marketing Strategies For Your Brand To Crush It On Pinterest
Have you been thinking about using Pinterest to market your food brand but not sure where to start? The Pinterest visual search engine has grown to become one of the most important mobile platforms for both men and women. Recent polls show that men consist of at least 40% new signups proving that the platform isn’t just […]
How To Grow Your Email List: 5 Ideas To Get More People to Subscribe
Does this sound like you? You are wondering what you should be doing to increase your email subscribers. You feel like you have tried everything but haven’t seen growth. Before you go spending thousands of dollars on advertising or buying lists (please don’t do that) there are a few simple adjustments you can make to […]
5 Mistakes That Are Repelling People from Participating in Your UGC Contests
User Generated Content (UGC) Contests are a powerful strategy to drive brand awareness. These are campaigns that people run when they want to have certain products shared on social media, posts shared using a hashtag, as well as generate engagement from the general public. They usually include actions such as “share a post/photo, tag a […]
9 Tips for Running Giveaways with Influencers
Running a product giveaway with a social media Influencer is a simple and very effective way to increase your social followers, email list, website traffic, establish a relationship with your community, and so much more. 10 years ago, Social Media Influencers weren’t even a thing. The word “Influencer” is still flagged as misspelled by spell […]
5 Natural Food Brand Welcome Email Templates That Work
The welcome email you send to your newly subscribed customers is an opportunity to make a great first impression–one that you don’t get to make twice. When you meet a new customer in person, you probably want to show your best self, and you want them to get to know you. As in any good […]
10 Common Web Design Mistakes Natural Food Brands Make
You have a great product but is your website successfully representing your brand? Your customers are on a mission when they land on your website: they want the answers to their questions without straining to navigate your site. The typical customer is goal-oriented and searching for something, so it’s important that you don’t distract them […]
How Leading Natural Food Brands Inspire Customer Loyalty
Most customers will stay loyal to a brand they admire even in a sea of competitive products. Businesses that achieve this relationship with their customers also enjoy more financial reward when they prioritize retention. According to one study, even a 5% increase in the rate of customers you retain can increase profits by more than […]
How Patagonia Became a Pioneer of Corporate Social Responsibility
Over 185 million dollars. That is the amount of money Patagonia donated to nonprofit environmental groups and conservation efforts since the company was founded in 1973. Additionally, 38 million dollars have been invested in socially responsible companies and ventures. This doesn’t even begin to include countless volunteer hours and priceless results of their activism. Corporate social […]
11 Awesome Social Good Marketing Strategies (and Brands That Do It Well)
Social good marketing is fast becoming a driving force behind some of the most successful advertising initiatives. Just as there are thousands of ways to bake a cake, there are many methods to communicate your positive social impact to conscious consumers. Social good marketing is an amazing way to align your brand with a purpose and […]
What is Cause Marketing and Why are Big Brands Doing It? 6 Steps to Get Started
You may have heard of a social good company like Toms, which gives a pair of shoes to someone in need for every one purchased, but cause marketing is more than a trend for optimistic entrepreneurs. Some of the world’s biggest brands like Coca Cola, Unilever, and Walmart are investing in purposeful initiatives that give […]
19 Keys to Success in Content Marketing
What is content marketing? According to Google: “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand, but is intended to stimulate interest in its products or services.” Basically any piece of content you create as a […]