Influencer marketing has quickly become a key part of many businesses’ marketing strategies and the ever-evolving industry shows no signs of slowing down. At ChuckJoe, we love to offer both paid and organic influencer marketing services to our natural food brand clients as it helps grow brand awareness, boost social media following, and increase sales.
However, there’s one invaluable effect organic influencer marketing specifically can have on a brand, which is sometimes overlooked: it helps grow real love for a brand. Read on to find out why organic influencer marketing works to foster a community of loyal consumers.
1. Low-Cost Option
It’s no secret that influencers can be expensive and often come with steep fees for sharing a product or brand with their following. If this has deterred your natural food brand from experimenting with influencer marketing in the past, you’re not alone.
However, organic influencer marketing offers a more feasible and low-cost approach to getting your brand in front of thousands of people on social media. The idea with organic marketing is to capitalize on influencers who are already genuine fans of your brand, so that they continue to share your product naturally with their audience because they just can’t get over how awesome it is. At the end of the day, influencers are usually seen as gurus or experts in their industry and want to share their best finds/tips with their following.
Another reason why organic marketing works so well for brands is that it feels unforced and authentic to both the influencer receiving the product and the person consuming the influencer’s content. Because influencer marketing is so prevalent in the digital space, all the #ad/#sponsored content can feel overwhelming and like we’re constantly being sold to (because, well, we are!)
Organic marketing works to counteract this in a couple of different ways. It shows the influencer who receives your product that you are not requesting anything from them, but genuinely just thought they might enjoy your brand’s product. For influencers, this comes as a breath of fresh air as they are constantly being approached by brands and people looking to profit off of their community.
On the flip side, if the influencer does happen to share your brand’s product through social media, the person who is consuming the content (the “follower”) feels like they can trust the influencer’s recommendation since they see that they were not paid to share the product. This increases their likelihood to believe what the influencer is saying, and may lead to an eventual product purchase down the line.
3. Creates Relationships
Organic influencer marketing, when executed correctly, can also help to create valuable relationships. Influencers are bound to take notice when a brand approaches them in an organic and unpressured manner, especially if the relationship between the brand and influencer continues over a longer period of time. This creates a feeling of “closeness” for the influencer and brand, which pushes them to share their love and speak to the authenticity of a brand/product. This relationship can also open the door to future partnerships down the line (like a giveaway), which is an influencer is more likely to engage in with a brand they are already a super-fan of.
Additionally, the consumers of an influencer’s content (the “follower”) feel a certain type of connection to the influencer when they try a product they recommended and love it. This can oftentimes result in consumers sharing the brand/product on their own and tagging the influencer who originally introduced them to the brand.
For example, last year Eva Chen (a mega influencer with over 1 million followers) organically started organically posting about Sumo Citrus, one of ChuckJoe’s clients, on Instagram. Because of Eva’s organic approach to sharing things she loves with her engaged following, many people tried Sumo Citrus out for themselves and shared it on their personal social media channels, with a nod to Eva for sharing the deliciousness with them. This year, on behalf of Sumo Citrus, we delivered a personalized Sumo Citrus crate to Eva Chen to reciprocate the love. This simple gesture led to her posting about the gift and helped Sumo Citrus gain even further brand awareness. This type of interaction shows the various relationships being formed, which are all a result of organic influencer marketing.
Hopefully, you can now see the various benefits of organic influencer marketing and why your natural food brand should be using it in your strategy. When in doubt, focus your organic influencer marketing efforts around authenticity, and you’ll most likely be successful.
As a food company, you have a big advantage over most other industries—people need to consume food and drink constantly to sustain life, and that’s nonnegotiable. But how do you stand out from everyone else in the food and beverage industry? And how do you make people love you?
Highlight Your Unique Selling Proposition
What makes you different from that other company that sells almost the same thing? Do you use better quality ingredients? Are you big on doing good for the world? Does your brand emanate a warm and fuzzy feeling that consumers just don’t get with other brands? Whatever it is, make it obvious and take pride in it. Differentiate yourself and attract the people who love what makes you unique. As Aristotle said (and Taylor Swift later reiterated), “a friend to all is a friend to none,” so focus on your core group of fans and cater to them.
Create special deals or hold events when certain dates roll around. From Mother’s Day to National Chocolate Chip Cookie Day (find more dates here) to your brand’s 5 year anniversary, choose any day (or week) and provide a reason to get excited about your company. This is a great opportunity to advertise (and attract new customers), and you might even get some media coverage out of it.
Partner With Other Brands
Another great thing about food? The endless food combinations. Partner with brands that sell complementary products to reach new audiences and perhaps help consumers find their new favorite way of eating your food. Maybe next time they reach for another type of food, they’ll think of you too.
You can also reach out to companies that sell subscription boxes and have them include your product(s) in a box or two. This way, you can expose your brand to relevant audiences who may have been previously unaware of or who have never gotten to try your product(s).
Social Media Contests
Run contests where you have fans post photos or videos of them enjoying your product(s). Better yet, have them come up with new recipes that incorporate your product(s). This will increase engagement and attract the attention of your consumer’s friends, and since the people posting will most likely already love your product(s), they now have a new opportunity to rave about your product(s) to their followers. You’ll also get some beautiful new images/videos and mouth-watering recipes you can repost.
Another option is to crowdsource ideas. This will bring in loads of fresh concepts and make consumers feel more connected to the brand, generating a buzz that will keep your brand top-of-mind. Lay’s has successfully done this with their “Do Us a Flavor” campaign, and Starbucks has seen beautiful new cup designs thanks to their White Cup Contest.
Combine With All Other Forms Of Marketing
Of course, do all this in conjunction with other forms of marketing. Create a blog. Have social media platforms where you post craving-inducing photos and videos of your product(s). Partner with influencers to spread the word. Email recipes and possibly nutrition tips (these are also great ways to get consumers to sign up for your email list). Hold giveaways. Give loyal fans the occasional special deal or other privileges. Advertise. The possibilities are endless.
New platforms for sharing content are always popping up, and sometimes in the excitement of discovering the next big thing, we forget the tried and true marketing platforms already in our back pocket. Email marketing might be less visible to the public, but it’s actually the most effective online tactic for lead generation. If you need more convincing for why you wait to market via email, check out this blog post, and if you need help collecting emails, here’s how to grow your email list.
There are a ton of email marketing platforms out there that make it really easy to customize your emails, such as Mailchimp and Constant Contact, but how do you go about making your emails eye-catching and effective? Read on.
Let Them Know Who You Are
Make it obvious who this newsletter is coming from to (1) ensure there is no confusion as to where this email is coming from and (2) build your brand identity. It’s a good idea to have your logo at the top, and if you have a nice website, maybe match elements of your website to your emails.
With the rest of the email, keep a consistent vibe that’s in line with your brand. Use your logo colors in your email, and pick fonts that convey the same feeling your brand is going for. Know what your brand stands for, and let it shine through every element of your email (and all other forms of communication).
Turn The Pyramid Upside Down
Take a note from journalism and use the inverted pyramid model. Get the main point across with an attention-grabbing headline, add in additional details to build anticipation, and end with a call-to-action that everything above has led to.
If there are multiple segments to your email, consider creating a table of contents where people can click to the part that interests them. That way, they don’t get tired of scrolling and leave before they obtain value.
Play With Colors
While you don’t want to overwhelm with colors, you can utilize them strategically to make certain elements pop. Call-to-action buttons are great to highlight, as well as text that is hyperlinked. You can also organize your email so that different blocks are different colors, allowing you to differentiate your content in an organized and aesthetically pleasing way. If you need help coming up with a color scheme, Coolors and Adobe Color are great places to start.
Make Things Move
Animations are fun and great at grabbing attention. There are plenty of free sites where you can make your own, such as GIPHY, and it’s a fun place to find inspiration as well. Carousels and image galleries are other options if you want to stick with pictures, and videos are also great.
Additionally, countdowns are effective at getting people to buy now, and scratch fields that reveal discounts/sales excite and delight. If you know how to code, consider adding hover effects when you mouse over a product image, as they give potential customers a better idea of what you’re selling without them having to take an additional step and click on it. Attention spans are getting shorter and shorter, so anything you can do to keep your email subscribers invested is helpful.
Mobilize Your Forces
Make sure your email looks as great on mobile as it does on desktop. If you have multiple columns, make them responsive, or just stick to one column 600 pixels wide.
Other Things To Keep In Mind
Have a catchy subject line, or else nobody’s going to bother witnessing your beautiful creation.
Personalize. Address people by their names, and make sure your email has content that will interest them.
Don’t forget to include alt text for your images.
Link your photos, buttons, icons, key words, everywhere it’d be convenient, and make sure the links work and go to the right page. Test everything before you send it out, including the little social media icons you should have at the bottom of your email, even if you’ve copied that over from a past email.
Don’t break the law. Have an obvious and easy way to unsubscribe.
Now go make waves in your subscribers’ inboxes. If you need any help and want us to create those waves for you, pop into our inbox at firstname.lastname@example.org.
Social media is a powerful tool you can use for free to build brand awareness, reach new audiences, inform consumers, drive traffic to your site, solidify brand loyalty, and more. If you’re not on social media, you should be ASAP, because the number of people on social media is growing rapidly.
However, it can seem confusing at first. With so many options, where do you even start? The answer lies in your social media strategy, where you plan out what you hope to achieve and how. Create your own by following the steps below.
Determine Your Goals
Who are you and what do you want social media to accomplish? Figuring this out will determine what kinds of content you put out, and which metrics you measure success with. With a clear focus, your social media presence will make more sense and draw in the right people.
Some common goals include:
Growing the brand, where the target objective is brand awareness. This is measured by the number of followers you gain (and keep) and the number of impressions your posts receive.
Building brand loyalty by making existing customers even more excited about your company/organization. Engagement is key, and this can be measured by the number of likes/reactions, comments, shares, and tagged content you receive.
Driving leads and sales, where the focus is on conversions. Clicks to your website, email signups, and purchases from the platform all count towards this goal.
Of course, feel free to mix and match, or to have different goals on different platforms. Your goals may also evolve as your business evolves, so adjust accordingly.
Research Your Target Audience
Find out who’s buying your products/services (or who would be interested in your products/services) and cater to them. If you try to reach everyone, no one is going to pay attention, so find the people who resonate with your brand and make sure they feel your love.
Useful data to know about your target market include
Salary/Spending Power and Patterns
Why They (Should) Care About Your Brand
Social Media Use/Habits
Most of this information can be found using Google Analytics and analytics on social media sites. Use it to determine what you’re going to convey and how. Which platforms are you going to focus on? When should you post? How can your brand fit into the lives of your target market and make it better, and how will you convey this? Pretend you are your target market and figure out what will click with them. You can also use different social media platforms to reach slightly different audiences.
See What Your Competitors Are Up To
Look at the social media of brands that offer similar products/services and see what they’re doing. Just do a quick Google search of your product/service, and competitors and top keywords will pop right up. Then find their social media platforms and note what works and what doesn’t so you don’t make the same mistakes, and take inspiration from what you like. You can also notice what they’re lacking in, and double up your efforts in those areas. Additionally, dig into conversations people have about brands/products in the industry and discover what people like, dislike, and want to see. These insights can help you create the next best thing. Note relevant keywords/hashtags and emerging trends as well.
Create Social Content
Now that you’ve figured out what you want to post, and where, it’s time to actually create content. Know the strengths and weaknesses of the platforms you’re posting on, and the types of content that work best on them. Take advantage of the different types of content you can release on each platform as well for some welcomed variety. Also, keep in mind character limits (if any) and photo/video dimensions. We’ve listed some resources here to make creating social media content fast and effective.
We also recommend scheduling posts ahead of time. It will save you a lot of time and energy later on (and prevent social media from being neglected if you end up unexpectedly busy). This also makes it easy to develop cohesive themes, should you want to follow one. Of course, feel free to share or create posts spontaneously, but planning posts out will guarantee that you’ll have something for your followers on a regular basis. Also, make sure to react and respond to comments and any relevant shares/tags. Bond with your followers, and make sure they know you care about them.
Congrats! You now have a social media presence! Now look at the performance metrics and see how successful different types of content were. Based on what you learned, adjust how you use social media in the future. This will be a never-ending process, as nothing stays the same, but it will be worth it, for you will have maximized your efforts. Great job, and keep it up!
Holidays, both major and silly, are great ways to start conversations, providing interesting ways to engage with others through digital marketing, social media, email marketing, and more. Here is a list of some that occur in 2021; be sure to bookmark this page so you can come back throughout the year!
Brand awareness is pretty self-explanatory at the surface: Do people know about your brand? We’ve all heard of the “marketing funnel,” sometimes called the sales funnel, right? For those readers who haven’t, the funnel is a representation of the consumer journey to purchase (or whatever your brand’s goal is). There are tons of versions of the funnel, there are also variations based on industry. However, there is one thing in common across all industries and funnel versions: The start to any consumer journey is brand awareness!
Brand awareness is when a person hears your brand name and can easily identify things such as what you sell and your brand’s values. On the other hand, brand awareness is also when a person desires a certain product or service and associates your brand with those needs. For example, if you want to purchase from natural food brands, Whole Foods Market is likely to cross your mind. This is brand awareness. Another example is when you hear a brand name such as Organic Valley, you probably can recall that they sell milk. Sensing a pattern here? Choosing to become a natural food brand’s customer starts with knowing what the brands are and what they have to offer.
Brand awareness campaigns are designed and implemented in a huge variety of ways ranging from out-of-home billboards to blimps. You may have noticed a particular brand sponsor an athlete or an event you’ve attended. You’ve guessed it, that’s likely a brand awareness campaign! Here at ChuckJoe we focus on the digital aspects of brand awareness ranging from paid social media advertising to display banners to influencer marketing campaignsand more.
Benefits of a Brand Awareness Campaign
It’s important to remember that brand awareness is only the first step in the consumer journey. Therefore, the initial goal of a brand awareness campaign isn’t to drive sales, but to be top-of-mind when consumers do reach a point in their lives when they want what you sell. In fact,studies show that consumers have a huge preference for brands that have high awareness despite quality and price factors. So, how exactly can an awareness campaign help your brand? Let us count the ways:
Increase credibility and trust: One of the top advantages of having a well-known brand name is that it builds trust with consumers, and with trust brings preference. In fact,over half of shoppers would rather try new products when they come from a brand name they are familiar with.
Competitive advantage: Knowing what your brand is all about is a big part of brand awareness and articulating this should always include the thing you do better than all of the other brands in your space. Once everyone knows what that is, they’ll know you’re the brand for the job! 😉
Be more easily recognized: It’s no coincidence that when we see a certain color blue we think ofTiffany & Co. That’s brand recognition at its finest and is brought about by brand awareness. No matter what brand uses that color blue, many people are likely to still think of Tiffany. Other examples are well-known logos. You don’t need to hear the name “Nike” to think of it when you see the “swoosh.” These types of connections help keep brands top-of-mind with minimal effort.
Increase word-of-mouth: Often times we hear about word-of-mouth increasing brand awareness and not the other way around. However, if you think of it, brand awareness is what facilitates word-of-mouth. The person who shares information about a brand that can bring value to others looking for that brand’s goods or services is a result of that person being aware of the brand. Therefore, brand awareness can increase your brand’s chances of being the topic of word-of-mouth, andNielsen reports that 92% of consumers believe word-of-mouth from friends and family more than they do advertising campaigns.
Build bonds with consumers: Remember that part of brand awareness is understanding a brand’s values. If the values of your brand and the values of consumers align, this can be the start of a bond that can lead to not only sales, but brand loyalty.
With all of the emphasis on generating engagement and conversions, awareness often doesn’t get the love it deserves. Understanding the benefits of brand awareness is the foundation for building customer preferences, customer loyalty and brand recognition. Ready to start your brand awareness campaign? Don’t hesitate toreach out to discover the opportunities of building brand awareness online.
At ChuckJoe, we have a passion for doing digital marketing for socially responsible companies, particularly in the natural food and beverage space! For the past 4 years, we’ve gotten immensely familiar with social good companies by working with them or admiring them from afar. Here’s a countdown of our top 10 favorite CSR (corporate social responsibility) companies!
Honest Tea certifications include B Corp, Fair Trade, USDA Organic and Cradle to Cradle. Their mission is inclusive of promoting health and wellness, reducing environmental impact, creating economic opportunity, and democratizing organics. Some noteworthy mentions include spending over $2 million in Fair Trade premiums, donating 1% of their profits to environmental charities, and the commitment to find sustainable packaging alternatives by 2030 from the “World Without Waste” initiative.
We love that Honest Kids, which contains half the amount of sugar than leading kids drinks, are being offered in more than 53,000 restaurants, including McDonald’s!
Alter Eco certifications include B Corp, Fair Trade, USDA Organic, and NON-GMO Project Verified. Their mission includes a full circle of sustainability which includes investing in farmers, regenerating the earth, eliminating waste, and choosing clean ingredients. In their efforts to achieve zero waste, they pioneered compostable packaging called Gone4Good.
We love their delicious dark chocolates, but especially their non-toxic, non-GMO, and plant-based packaging!
8. IMPERFECT PRODUCE
Imperfect Produce was founded in 2015 with the mission to, “eliminate food waste and build a better food system for everyone.” This D2C (direct to consumer) grocery service prevents food waste by saving foods that have cosmetic imperfections, that have been discontinued, that have surplus without buyers, that have package changes, and foods that have been short-coded (expiration dates less than a few months away).
We have loved connecting with Imperfect Produce at Conscious Capitalism of Los Angeles events. We love that they have donated 4.1 million pounds of food, saved 100 million pounds of “imperfect” food, and provided 321,000 reduced cost boxes to low-income families!
7. BEN & JERRY’S
Ben & Jerry’s certifications include B Corp, Fair Trade, and Humane-Certified cage-free farms. Their 3-part mission of linked prosperity includes socially responsible practices on ingredient sourcing and purchasing, manufacturing and people, community and giving-back practices.
Clover Sonoma certifications include B Corp, American Humane Certified, NON-GMO Certified, USDA Organic, and SQFI (Safe Quality Food Institute). Through the Clover Promise of Excellence, they ensure quality dairy through farming practices that exceed industry regulations! Clover Sonoma encourages their employees to volunteer in local communities with the Power Hours Program. They also giveback by donating 5% of their annual profits to dairy initiatives, educational and value-based youth programs, and local community programs!
We love that their healthy and happy cows are raised on family farms allowing them to graze in open pastures, diet on fresh grass, hay and grains, and are not treated with the growth hormone rBST!
Rebbl certifications include B Corp, Fair Trade, and USDA Organic. Their unique purpose is to “nourish, uplift, and delight the world, while serving the NFS (Not For Sale) mission to end human trafficking.” Rebbl has helped over 20,000 people out of trafficking and donated over $1 million to NFS projects! It’s no wonder why this vegan beverage company made B Corp’s list as an honoree for ‘Best For The World 2019’ and Fast Company’s‘ 2019 World Changing Ideas’ for social justice!
We love that Rebbl directly supports communities that are vulnerable to human trafficking and prevents it from happening in the first place through global sustainable social projects. Check out some of the work that we loved helping them with, here!
4. FAIR TRADE USA
“Fair Trade USA enables sustainable development and community empowerment by cultivating a more equitable global trade model that benefits farmers, workers, fishermen, consumers, industry, and the earth. We achieve our mission by certifying and promoting fair trade products.”
The Fair Trade seal makes it easy for conscious consumers to identify goods made responsibly, fairly and sustainably! They have empowered over 950,000 farmers, financially supported $610 million to farming producers, and have certified over 1,250 responsible businesses!
We love Fair Trade’s Community Development Fund! The producers in their farming committees vote on how to spend their additional funds which provide solutions unique to their social, economic, and environmental needs. Check out our blog on Patagonia who’s been Fair Trade Certified since 2014!
3. WHOLE FOODS MARKET
Whole Foods’ purpose is to “nourish people and the planet.” When it comes to natural and organic products, they definitely set the standards for high quality in the industry! They also have a resolute commitment to sustainable agriculture and seafood. Social responsibility is demonstrated through their diverse foundations to alleviate global poverty, support schools and families to improve children’s nutrition, and to improve local underserved communities.
We love their Whole Trade Guarantee which ensures commitment to ethical trade and working conditions; each purchase funds community projects such as schools and health clinics! We also shamelessly love Amazon’s free Whole Foods Market delivery service for Prime members.
Our runner up is The Wonderful Company! Their mission is to “make the world a better and healthier place through our uncompromising, iconic brands, our commitment to the development and well-being of our employees, and our unique philanthropic efforts in the communities we serve.” Founders Lynda and Stewart Resnick have pledged $750 million to Caltech to support and expand sustainability endeavors in order to fight the climate crisis.
We love their one of a kind giveback program that empowers employees to donate to nonprofits in local communities! Since 2006, Wonderful employees have donated $45 million to 7,800 different non-profits and have volunteered over 25,000 hours!
B Corp takes the #1 spot in our top 10 CSR list! One of the biggest reasons we’re fond of the previously mentioned B Corp Certified companies is because of their transparency! It’s important for conscious consumers and all stakeholders in that matter, to be able to evaluate social, economic, and environmental performance through yearly reports. The B Corp certification process also ensures and verifies the performance of commited conscious companies who truly benefit people and the planet.
On August 15, 2019, 131 CEOs of the Business Roundtable (including CEOs for Walmart, Apple, and Amazon) signed a statement pledging to deliver value to customers, deal fairly and ethically with suppliers, support communities, etc.
Now what we love most about B Corp is how they clapped back in style 9 days later with a full page letter in The New York Times calling out the leaders from Business Roundtable to choose social responsibility over profit. They end their brilliant ad with, “let’s work together to make real change happen” and 33 B Certified CEOs signatures.
Touching on silly social media holidays to major tentpole holidays are easy wins for your digital marketing, social media, email marketing, and more. We have compiled a robust calendar of these events and the dates that they will occur in 2020! Be sure to bookmark this page for reference throughout the year
National Blood Donor Month
National Thank You Month
National Hobby Month
National Tea Month
Girl Scout Cookie Season Begins
January 14-20 – Hunt For Happiness Week
January 15-19 – Sugar Awareness Week
January 22-26 – Clean Out Your Inbox Week
January 22-26 – National School Choice Week
January 28-February 2 – Meat Week
January 1. New Year’s Day #NewYearsDay
January 2. Science Fiction Day #ScienceFictionDay
January 4. National Trivia Day #NationalTriviaDay
January 5. Golden Globe Awards #GoldenGlobes
January 9. Bubble Bath Day #BubbleBathDay
January 14. Clean Off Your Desk Day #CleanOffYourDeskDay
January 15. Hat Day #HatDay
January 16. Get To Know Your Customers Day
January 18. Winnie The Poo Day #WinnieThePooDay
January 20. Cheese Lovers Day #CheeseLoversDay
January 20. Martin Luther King, Jr. Day #MLKDay
January 20. Blue Monday, Jr. Day #BlueMonday
January 23. National Pie Day #PieDay
January 24. National Compliment Day #NationalComplimentDay
January 25. Year Of The Rat #YearOfTheRat
January 28. Data Privacy Day #PrivacyAware
January 31. Backwards Day #BackwardsDay
January 31. Hot Chocolate Day #HotChocolateDay
Black History Month
American Heart Month
National Heart Month
National Weddings Month
National Cherry Month
February 1-7 Eating Disorder Awareness Week
February 6-13 – New York Fashion Week
February 10-16 – Freelance Writers Appreciation Week
February 13-19 – International Flirting Week
February 14-21 – Condom Week
February 14-20 – Random Acts of Kindness Week
February 14-18 – London Fashion Week
February 18-24 – Milan Fashion Week
February 24-March 4 – Paris Fashion Week
February 1. Eat Ice Cream For Breakfast Day #IceCreamForBreakfastDay
February 1. Bubblegum Day #BubblegumDay
February 2. Groundhog Day #GroundhogDay
February 2. Super Bowl LIII #SBLIII
February 4. World Cancer Day #WorldCancerDay
February 5. National Singing Day #SingingDay
February 5. World Nutella Day
February 5. National Weather Persons Day
February 7. Wear Red Day #WearRed
February 6. Chopsticks Day #ChopsticksDay
February 9. Oscars Ceremony
February 9. National Pizza Day #NationalPizzaDay
February 11. Make A Friend Day #MakeAFriendDay
February 14. Valentine’s Day #ValentinesDay
February 17. Random Acts Of Kindness Day #RandomActsOfKindnessDay
February 17. Presidents Day #PresidentsDay
February 18. Drink Wine Day #DrinkWineDay
February 20. Love Your Pet Day #LoveYourPetDay
February 21. Sticky Bun Day #StickyBunDay
February 22. Be Humble Day #BeHumbleDay
February 22. Be Humble Day #BeHumbleDay
February 22. Be Humble Day #BeHumbleDay
February 24. 91st Academy Awards #AcademyAwards
February 26. Pistachio Day #PistachioDay
February 27. No Brainer Day #NoBrainerDay
Women’s History Month
Music in Our Schools Month
Irish Heritage Month
American Red Cross Month
March for Meals
The Great American Cleanup
March 23-28 – National Sleep Awareness Week
March 12-17 – Girl Scout Week
March 12-17 – Campfire Birthday Week
March 26-31 – National Cleaning Week
March 2. Peanut Butter Lovers Day #ILovePeanutButter #PeanutButterLover
March 2. Old Stuff Day #OldStuffDay
March 3. World Wildlife Day #WorldWildlifeDay
March 4. Grammar Day #GrammarDay
March 6. National Employee Appreciation Day #EmployeeAppreciationDay
March 7. National Be Heard Day #NationalBeHeardDay
March 8. International Women’s Day #BeBoldForChange
March 8. Daylight Saving Time begins #DaylightSaving
March 10. Pack Your Lunch Day #PackYourLunchDay
March 12. Girl Scouts Day #GirlScoutsDay
March 14.Popcorn Lover’s Day #PopcornLoversDay
March 15. World Consumer Rights Day #WCRD2020
March 16. Freedom Of Information Day #FreedomOfInformationDay
March 17. St. Patrick’s Day #StPatricksDay
March 18. Awkward Moments Day #NationalAwkwardMomentsDay
March 19. Spring Equinox -First Day of Spring #FirstDayofSpring #SpringEquinox
March 20. Proposal Day #ProposalDay
March 21. World Poetry Day #WorldPoetryDay
March 23. Puppy Day #PuppyDay
March 28. Weed Appreciation Day
March 31. World Back Up Day #WorldBackupDay
National Volunteer Month
National Autism Awareness Month
Keep America Beautiful Month
National Garden Month
Stress Awareness Month
National Poetry Month
April 15-22 – National Volunteer Week
April 16-22- Animal Cruelty/Human Violence Awareness Week
April 23-29 – Administrative Professionals Week
April 22-28 – Every Kid Healthy Week
April 22-28 – National Princess Week
April 1. April Fools Day #AprilFools
April 2. World Autism Awareness Day #WAAD
April 3. National Walking Day #NationalWalkingDay
April 4. Hug a Newsperson Day #HugANewsperson
April 10. National Siblings Day #NationalSiblingsDay
April 11. National Pet Day #NationalPetDay
April 16. National Wear Your Pajamas to Work Day #PJDay
April 18. National High-Five Day #NH5D
April 19. Good Friday #GoodFriday
April 20. National Look-Alike Day #NationalLookAlikeDay
April 21. Easter #HappyEaster
April 22. Earth Day #EarthDay2019
April 24. Denim Day #DenimDay
April 25. World Malaria Day #EndMalariaForGood
April 26. Arbor Day #ArborDay
April 28. Pay It Forward Day #PayItForward
April 29. International Dance Day #InternationalDanceDay
April 30. National Honesty Day #NationalHonestyDay
National Celiac Disease Awareness Month
Clean Air Month
Global Employee Health and Fitness Month
National Barbecue Month
National Bike Month
National Hamburger Month
National Salad Month
National Photograph Month
Gifts from the Garden Month
Lupus Awareness Month
Military Family Appreciation Month
Food Allergy Awareness Week (second full week of May)
April 30-May 4 – National Tourism Week
April 30-May 4 – Drinking Water Week
April 30-May 4 – National Pet Week
May 7-11 – Teacher Appreciation Week
May 6- 12 – Nurse’s Week
May 1. May Day #MayDay
May 2. World Password Day #WorldPasswordDay
May 3. Space Day #SpaceDay
May 4. Star Wars Day #StarWarsDay & #Maythe4thBeWithYou
May 5. Cinco de Mayo #CincoDeMayo
May 6. National Nurses Day #NursesDay
May 7. Thank a Teacher Day #ThankATeacher
May 10. Mother’s Day #MothersDay
May 12. National Limerick Day #NationalLimerickDay
May 13. Mother’s Day #MothersDay
May 15. International Day of Families #FamilyDay
May 17.National Bike to Work Day #BTWD
May 21. National Memo Day #NationalMemoDay
May 24. National Scavenger Hunt Day #NationalScavengerHuntDay
May 25. Memorial Day #MemorialDay #MDW
May 28. Hamburger Day #NationalHamburgerDay
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“Business has the responsibility to give back to its community.”
By now you must know that Ben & Jerry’s is more than just a groovy ice cream company. Although with psychedelic flavors like Cherry Garcia (named after Jerry Garcia from The Grateful Dead), or Phish Food, and their latest creation “Netflix and Chill’d,” the great deeds of the company may not be completely obvious to the average consumer.
Back in the early ’80s when CSR (corporate social responsibility) was still on the rise, Ben Cohen dubbed the phrase, “Caring Capitalism.” Both Ben Cohen and Jerry Greenfield remain local Vermont and global heroes for their outstanding community activism. They’ve become an inspiration for many businesses striving to become more socially responsible over the past four decades. Fun Fact: The chunky style of ice cream originates from Cohen’s need for texture due to his anosmia (the loss of ability to detect smells). How lucky for us Chunky Monkey and Half Baked ice cream fans out there who love gobs of chocolate and fudge chunks! Not too shabby for a solid branding differentiator either.
Since 1985, the Ben & Jerry’s Foundation has funded 7.5% of its annual pre-tax profits to community organizations across the country. That amounts to 1.8 million dollars annually, not including the hundreds of thousands of dollars they’ve donated to progressive causes over the years such as racial justice, climate change, peacebuilding, and more.
You may be wondering how this ice cream company became one of the best social impact companies in the world. Is it because of their give-back model to charitable causes? Or is it because they take a public stand on progressive social and environmental justice issues? Perhaps it’s the sustainable way that they make and package their ice cream? The answer is yes to all of the above! Ben & Jerry’s three-part product, economic, and social mission combined with their linked prosperityconcept is an exemplary model for conscious capitalism done right.
Above and Beyond The 4 Tenets of Conscious Capitalism
1. Higher Purpose
It’s unquestionable that Cohen and Greenfield weren’t just in the company for a profit. They clearly defined conscious objectives in their company mission that they continue to focus on to this day. Since 1989, the company has shared yearly social performance highlights of their achievements as well as improvements that they’re still striving to make. They provide accountability through yearly SEAR Reports (social & environmental assessment) on their website that showcase their three-year plan, activism campaigns, social equity performance, environmental performance, etc. The activist company has made significant efforts to support “grassroots activism and community organizing for social and environmental justice around the country.” Many of their special edition flavors revolve around creative awareness campaigns such as Justice Remix’d and Pecan Resist.
2. Stakeholder Orientation
“The mission of the Ben & Jerry’s Foundation is to engage Ben & Jerry’s employees in philanthropy and social change work; to give back to our Vermont communities; and to support grassroots activism and community organizing for social and environmental justice around the country.”
Ben & Jerry’s entire ecosystem of stakeholders is very much involved (if you couldn’t already tell by their mission statement)! Their conscious approach for philanthropy empowers Ben & Jerry’s employees to make decisions on progressive issues by serving on Community Action Teams and Employee Grantmaking Committees. They also believe that people who are most affected by the problems are in the best position to determine how to use the grants for solutions. Under a unique acquisition agreement, Ben & Jerry’s is also one of the only Unilever brands that has an independent board of directors to preserve and expand their social mission. Whoa, talk about a full circle!
3. Conscious Leadership
Without a doubt, Cohen and Greenfield were “caring” and conscious leaders from the start. The co-founders remain involved with the company and continue to make appearances at activism campaigns. An important aspect of conscious leadership is the focus on we, rather than me. The 2018 SEAR Report includes a letter from CEO, Matthew McCarthy, who speaks from a grateful and motivational standpoint. He mentions, “we at Ben & Jerry’s must raise our ambitions, double our efforts and amplify our positive impact around the world in new ways.” It looks like the company continues to be in good hands!
4. Conscious Culture
How a company practices and applies its values should increase trust for employees and consumers.A few of the company’s best traits are its integrity, accountability, fairness, and transparency! You can see their entire ice cream making process from the farm, to the factory, and its destination on their website. They’re also certified Fair Trade and B Corp which demonstrates their high standards for corporate social responsibility. Conscious culture is what makes this socially responsible company so trustworthy and easy to love!
For more ethically and socially responsible companies, read our ChuckJoe blog on Patagonia!