Social media continues to be a powerful strategic force in the marketing world. With over 53% of the world’s population on social media, and with 90% of consumers buying from brands they follow on social media, all businesses should have an active social media presence. Not only is it the perfect opportunity to show your products to thousands of people, it’s also a great platform for sharing stories and building a loyal following.
Taco Bell and Wendy’s are two fast food brands that do exceptionally well when it comes to differentiating themselves on social media. This distinction increases overall awareness and customer retention. As of September 2021, Taco Bell had well over 1.9 million followers on Twitter, and Wendy’s Twitter account surpassed 3.8 million followers. Curious to know how these brands build their fan base? Read on.
Do Something Unexpected
It’s difficult to stand out from the competition when everyone is using the same social media methods. Let’s be real: social media is a breeding ground for gossip. When brands steer away from the norm, information spreads like wildfire.
So Wendy’s did something unexpected: they began streaming video games on their Twitch account. In the last few months, they’ve played games such as Genshin Impact and The Sims. Both games feature their mascot, Wendy, to promote the brand and keep awareness high among younger audiences. Since opening the account, they’ve gained over 115,000 followers, with videos receiving a few thousand views each.
Just recently, Wendy’s created a Discord account, which as of September 2021 had over 50,000 members and is still growing rapidly. A fast food brand that streams video games—did you see that coming?
Create A Unique Brand Personality
Everyone has their own unique personality, so brands should as well. Wendy’s brand personality on social media is known to be feisty and outspoken. It went viral on Twitter back in 2017 due to their signature brand of roasts, in which they insulted competitors and haters. Because Wendy’s took the risk of letting their social media team fight people on Twitter, they have become one of the best social media users in the industry. Since then, they’ve slowed on the insults, but are still known as the iconic, plucky brand.
On the other hand, Taco Bell exemplifies a relatable and humorous brand personality, talking the way a friend would. Since Taco Bell recognizes that younger adults make up a large portion of their loyal following, they have shifted to a tone their audience is able to relate to.
Occasionally, they take risks by tweeting posts such as “Time has no meaning. But Taco Bell? Taco Bell has meaning.” They know people will respond by accepting or denying this statement, thus making it the perfect place for a lively discussion to ensue. Their efforts paid off: the post received over 3,000 likes and 700 retweets.
A strong social media persona can be risky, but standing out requires trying something new. No matter what you do though, make sure your brand personality ultimately makes sense for your unique selling proposition and overall mission.
Engage With Your Audience
It’s easy to get so caught up with developing future social media strategies that you forget to respond to what your audience is saying currently. However, this mistake can and should be easily avoided. As we mentioned here, it is essential for brands to communicate with their followers should they want a successful social media campaign. Instead of ignoring them, brands must utilize what their audience says and potentially incorporate it into future posts or strategies. After all, social media is a great place to connect with your audience on a personal level, so take advantage.
Taco Bell has mastered brand communication by constantly reading and retweeting their audience’s posts, oftentimes responding back using their fun brand personality. Social media communication not only encourages likes and reshares, but it also lets followers know they’re being heard.
If one of your favorite brands responded back to your social media post, would you suddenly feel more loyal to them? Connection makes such a difference, doesn’t it?
All in all, companies should be open-minded and explore multiple avenues to reach potential customers. If done right, social media has limitless opportunities, and it should definitely not be neglected.
Having trouble coming up with innovative ways to stand out on social media? Don’t worry, ChuckJoe can help strategize and manage your social media for you! Contact us at email@example.com, or input an inquiry here.
Planning is always the first step when tackling any worthy project. Otherwise, you are just deciding in the moment, which usually leads to a monumental waste of time and money.
The same is true for any digital marketing campaign. You need to look at your product and build a strategy to fit it before you start spending any money on ads.
No matter what avenue you are contemplating for online advertising (influencer marketing, social media marketing, paid ads, etc.) you need to plan with intention. Before even buying a single online ad, you should answer the following questions we will be looking into today.
1. What are your goals?
Beginning by setting goals is the most logical place to start, because if you don’t have this established, there’s no way to measure what you have accomplished. Understanding what you want your audience to do with your ads dictates the type of ads you will purchase and where you will put them. Don’t just jot down generic goals either — use SMART goals. For example, instead of saying “grow social media followers,” set a specific number and platform. “I want to grow my Instagram followers by 10 thousand in 6 months” is a much more defined objective that you can actively work towards reaching, keeping you accountable and motivated.
2. Who is your audience?
Determining who your ads are trying to reach helps to narrow your strategy. Some questions you might ask yourself include
Who are they?
What are their interests?
What problem does my product solve for them?
How old are they?
Where do they live?
Asking these questions will help you identify where and how you can best cater to them.
For instance, if you are trying to sell a new product to younger adults, Instagram or TikTok tend to be better platforms to purchase ads on than Facebook or Google, as the active user base on the two former platforms is younger.
3. What will make them notice you?
While you might know that your product is unique, your audience doesn’t know that — yet. You need to reflect and clearly identify what your unique value proposition is. Now that you know who you are trying to reach and what your goals are, you can begin designing the creative copy to entice them. You will need to plan how you will cut through all the noise in advertising and posts, especially if you are looking at social media as an option. What is your brand’s X-factor that sets it apart?
4. Where will they go if they click?
This step is where you design the landing page that an ad will drive traffic to. This should be determined by the goals you set out in the first question. For instance, if you want to build your email list, the first thing your new landing page should feature is an offer that your audience will find attractive. Though it does not cost anyone money to give up their email, they are still protective of it, as they are wary of spam.
5. What happens if your ads are not working?
To answer this question, you need to set up a plan to make sure that you set time to review the campaign as it is going. As lovely as it would be to set up a marketing campaign and have everything go smoothly, this is hardly ever the case.
You need to take some time to look at what’s working and what’s not through the platform’s analytics and other data available. This way, you have actionable data for the next campaign, and can pivot then and there if it’s not working.
6. What are your keywords or hashtags?
You should make sure you understand what keywords or hashtags will work best for your goals before purchasing any advertisements. Determining the right keywords requires an understanding of your audience in addition to what your competitors are using. Sites like Moz, SpyFu, and SEMrush can help with this.
7. What is your budget?
Lastly, you will need to define your budget since it determines how diversified your marketing strategy can be. If you do not have a lot of money to work with, you will need to focus on less costly methods of advertising that have a high return on investment, like influencer marketing.
This also ensures that you do not overspend, so that you have a steady steam of money for ads during the entire promotion period, instead of running out of money halfway through.
Answering these questions and having a well-developed advertising strategy will enable you to purchase ads and increase your revenue. If you still need help buying online ads, ChuckJoe can help! Contact our team to get started today.
Influencer marketing has quickly become a key part of many businesses’ marketing strategies and the ever-evolving industry shows no signs of slowing down. At ChuckJoe, we love to offer both paid and organic influencer marketing services to our natural food brand clients as it helps grow brand awareness, boost social media following, and increase sales.
However, there’s one invaluable effect organic influencer marketing specifically can have on a brand, which is sometimes overlooked: it helps grow real love for a brand. Read on to find out why organic influencer marketing works to foster a community of loyal consumers.
1. Low-Cost Option
It’s no secret that influencers can be expensive and often come with steep fees for sharing a product or brand with their following. If this has deterred your natural food brand from experimenting with influencer marketing in the past, you’re not alone.
However, organic influencer marketing offers a more feasible and low-cost approach to getting your brand in front of thousands of people on social media. The idea with organic marketing is to capitalize on influencers who are already genuine fans of your brand, so that they continue to share your product naturally with their audience because they just can’t get over how awesome it is. At the end of the day, influencers are usually seen as gurus or experts in their industry and want to share their best finds/tips with their following.
Another reason why organic marketing works so well for brands is that it feels unforced and authentic to both the influencer receiving the product and the person consuming the influencer’s content. Because influencer marketing is so prevalent in the digital space, all the #ad/#sponsored content can feel overwhelming and like we’re constantly being sold to (because, well, we are!)
Organic marketing works to counteract this in a couple of different ways. It shows the influencer who receives your product that you are not requesting anything from them, but genuinely just thought they might enjoy your brand’s product. For influencers, this comes as a breath of fresh air as they are constantly being approached by brands and people looking to profit off of their community.
On the flip side, if the influencer does happen to share your brand’s product through social media, the person who is consuming the content (the “follower”) feels like they can trust the influencer’s recommendation since they see that they were not paid to share the product. This increases their likelihood to believe what the influencer is saying, and may lead to an eventual product purchase down the line.
3. Creates Relationships
Organic influencer marketing, when executed correctly, can also help to create valuable relationships. Influencers are bound to take notice when a brand approaches them in an organic and unpressured manner, especially if the relationship between the brand and influencer continues over a longer period of time. This creates a feeling of “closeness” for the influencer and brand, which pushes them to share their love and speak to the authenticity of a brand/product. This relationship can also open the door to future partnerships down the line (like a giveaway), which is an influencer is more likely to engage in with a brand they are already a super-fan of.
Additionally, the consumers of an influencer’s content (the “follower”) feel a certain type of connection to the influencer when they try a product they recommended and love it. This can oftentimes result in consumers sharing the brand/product on their own and tagging the influencer who originally introduced them to the brand.
For example, last year Eva Chen (a mega influencer with over 1 million followers) organically started organically posting about Sumo Citrus, one of ChuckJoe’s clients, on Instagram. Because of Eva’s organic approach to sharing things she loves with her engaged following, many people tried Sumo Citrus out for themselves and shared it on their personal social media channels, with a nod to Eva for sharing the deliciousness with them. This year, on behalf of Sumo Citrus, we delivered a personalized Sumo Citrus crate to Eva Chen to reciprocate the love. This simple gesture led to her posting about the gift and helped Sumo Citrus gain even further brand awareness. This type of interaction shows the various relationships being formed, which are all a result of organic influencer marketing.
Hopefully, you can now see the various benefits of organic influencer marketing and why your natural food brand should be using it in your strategy. When in doubt, focus your organic influencer marketing efforts around authenticity, and you’ll most likely be successful.
As a food company, you have a big advantage over most other industries—people need to consume food and drink constantly to sustain life, and that’s nonnegotiable. But how do you stand out from everyone else in the food and beverage industry? And how do you make people love you?
Highlight Your Unique Selling Proposition
What makes you different from that other company that sells almost the same thing? Do you use better quality ingredients? Are you big on doing good for the world? Does your brand emanate a warm and fuzzy feeling that consumers just don’t get with other brands? Whatever it is, make it obvious and take pride in it. Differentiate yourself and attract the people who love what makes you unique. As Aristotle said (and Taylor Swift later reiterated), “a friend to all is a friend to none,” so focus on your core group of fans and cater to them.
Create special deals or hold events when certain dates roll around. From Mother’s Day to National Chocolate Chip Cookie Day (find more dates here) to your brand’s 5 year anniversary, choose any day (or week) and provide a reason to get excited about your company. This is a great opportunity to advertise (and attract new customers), and you might even get some media coverage out of it.
Partner With Other Brands
Another great thing about food? The endless food combinations. Partner with brands that sell complementary products to reach new audiences and perhaps help consumers find their new favorite way of eating your food. Maybe next time they reach for another type of food, they’ll think of you too.
You can also reach out to companies that sell subscription boxes and have them include your product(s) in a box or two. This way, you can expose your brand to relevant audiences who may have been previously unaware of or who have never gotten to try your product(s).
Social Media Contests
Run contests where you have fans post photos or videos of them enjoying your product(s). Better yet, have them come up with new recipes that incorporate your product(s). This will increase engagement and attract the attention of your consumer’s friends, and since the people posting will most likely already love your product(s), they now have a new opportunity to rave about your product(s) to their followers. You’ll also get some beautiful new images/videos and mouth-watering recipes you can repost.
Another option is to crowdsource ideas. This will bring in loads of fresh concepts and make consumers feel more connected to the brand, generating a buzz that will keep your brand top-of-mind. Lay’s has successfully done this with their “Do Us a Flavor” campaign, and Starbucks has seen beautiful new cup designs thanks to their White Cup Contest.
Combine With All Other Forms Of Marketing
Of course, do all this in conjunction with other forms of marketing. Create a blog. Have social media platforms where you post craving-inducing photos and videos of your product(s). Partner with influencers to spread the word. Email recipes and possibly nutrition tips (these are also great ways to get consumers to sign up for your email list). Hold giveaways. Give loyal fans the occasional special deal or other privileges. Advertise. The possibilities are endless.
New platforms for sharing content are always popping up, and sometimes in the excitement of discovering the next big thing, we forget the tried and true marketing platforms already in our back pocket. Email marketing might be less visible to the public, but it’s actually the most effective online tactic for lead generation. If you need more convincing for why you wait to market via email, check out this blog post, and if you need help collecting emails, here’s how to grow your email list.
There are a ton of email marketing platforms out there that make it really easy to customize your emails, such as Mailchimp and Constant Contact, but how do you go about making your emails eye-catching and effective? Read on.
Let Them Know Who You Are
Make it obvious who this newsletter is coming from to (1) ensure there is no confusion as to where this email is coming from and (2) build your brand identity. It’s a good idea to have your logo at the top, and if you have a nice website, maybe match elements of your website to your emails.
With the rest of the email, keep a consistent vibe that’s in line with your brand. Use your logo colors in your email, and pick fonts that convey the same feeling your brand is going for. Know what your brand stands for, and let it shine through every element of your email (and all other forms of communication).
Turn The Pyramid Upside Down
Take a note from journalism and use the inverted pyramid model. Get the main point across with an attention-grabbing headline, add in additional details to build anticipation, and end with a call-to-action that everything above has led to.
If there are multiple segments to your email, consider creating a table of contents where people can click to the part that interests them. That way, they don’t get tired of scrolling and leave before they obtain value.
Play With Colors
While you don’t want to overwhelm with colors, you can utilize them strategically to make certain elements pop. Call-to-action buttons are great to highlight, as well as text that is hyperlinked. You can also organize your email so that different blocks are different colors, allowing you to differentiate your content in an organized and aesthetically pleasing way. If you need help coming up with a color scheme, Coolors and Adobe Color are great places to start.
Make Things Move
Animations are fun and great at grabbing attention. There are plenty of free sites where you can make your own, such as GIPHY, and it’s a fun place to find inspiration as well. Carousels and image galleries are other options if you want to stick with pictures, and videos are also great.
Additionally, countdowns are effective at getting people to buy now, and scratch fields that reveal discounts/sales excite and delight. If you know how to code, consider adding hover effects when you mouse over a product image, as they give potential customers a better idea of what you’re selling without them having to take an additional step and click on it. Attention spans are getting shorter and shorter, so anything you can do to keep your email subscribers invested is helpful.
Mobilize Your Forces
Make sure your email looks as great on mobile as it does on desktop. If you have multiple columns, make them responsive, or just stick to one column 600 pixels wide.
Other Things To Keep In Mind
Have a catchy subject line, or else nobody’s going to bother witnessing your beautiful creation.
Personalize. Address people by their names, and make sure your email has content that will interest them.
Don’t forget to include alt text for your images.
Link your photos, buttons, icons, key words, everywhere it’d be convenient, and make sure the links work and go to the right page. Test everything before you send it out, including the little social media icons you should have at the bottom of your email, even if you’ve copied that over from a past email.
Don’t break the law. Have an obvious and easy way to unsubscribe.
Now go make waves in your subscribers’ inboxes. If you need any help and want us to create those waves for you, pop into our inbox at firstname.lastname@example.org.
Social media is a powerful tool you can use for free to build brand awareness, reach new audiences, inform consumers, drive traffic to your site, solidify brand loyalty, and more. If you’re not on social media, you should be ASAP, because the number of people on social media is growing rapidly.
However, it can seem confusing at first. With so many options, where do you even start? The answer lies in your social media strategy, where you plan out what you hope to achieve and how. Create your own by following the steps below.
Determine Your Goals
Who are you and what do you want social media to accomplish? Figuring this out will determine what kinds of content you put out, and which metrics you measure success with. With a clear focus, your social media presence will make more sense and draw in the right people.
Some common goals include:
Growing the brand, where the target objective is brand awareness. This is measured by the number of followers you gain (and keep) and the number of impressions your posts receive.
Building brand loyalty by making existing customers even more excited about your company/organization. Engagement is key, and this can be measured by the number of likes/reactions, comments, shares, and tagged content you receive.
Driving leads and sales, where the focus is on conversions. Clicks to your website, email signups, and purchases from the platform all count towards this goal.
Of course, feel free to mix and match, or to have different goals on different platforms. Your goals may also evolve as your business evolves, so adjust accordingly.
Research Your Target Audience
Find out who’s buying your products/services (or who would be interested in your products/services) and cater to them. If you try to reach everyone, no one is going to pay attention, so find the people who resonate with your brand and make sure they feel your love.
Useful data to know about your target market include
Salary/Spending Power and Patterns
Why They (Should) Care About Your Brand
Social Media Use/Habits
Most of this information can be found using Google Analytics and analytics on social media sites. Use it to determine what you’re going to convey and how. Which platforms are you going to focus on? When should you post? How can your brand fit into the lives of your target market and make it better, and how will you convey this? Pretend you are your target market and figure out what will click with them. You can also use different social media platforms to reach slightly different audiences.
See What Your Competitors Are Up To
Look at the social media of brands that offer similar products/services and see what they’re doing. Just do a quick Google search of your product/service, and competitors and top keywords will pop right up. Then find their social media platforms and note what works and what doesn’t so you don’t make the same mistakes, and take inspiration from what you like. You can also notice what they’re lacking in, and double up your efforts in those areas. Additionally, dig into conversations people have about brands/products in the industry and discover what people like, dislike, and want to see. These insights can help you create the next best thing. Note relevant keywords/hashtags and emerging trends as well.
Create Social Content
Now that you’ve figured out what you want to post, and where, it’s time to actually create content. Know the strengths and weaknesses of the platforms you’re posting on, and the types of content that work best on them. Take advantage of the different types of content you can release on each platform as well for some welcomed variety. Also, keep in mind character limits (if any) and photo/video dimensions. We’ve listed some resources here to make creating social media content fast and effective.
We also recommend scheduling posts ahead of time. It will save you a lot of time and energy later on (and prevent social media from being neglected if you end up unexpectedly busy). This also makes it easy to develop cohesive themes, should you want to follow one. Of course, feel free to share or create posts spontaneously, but planning posts out will guarantee that you’ll have something for your followers on a regular basis. Also, make sure to react and respond to comments and any relevant shares/tags. Bond with your followers, and make sure they know you care about them.
Congrats! You now have a social media presence! Now look at the performance metrics and see how successful different types of content were. Based on what you learned, adjust how you use social media in the future. This will be a never-ending process, as nothing stays the same, but it will be worth it, for you will have maximized your efforts. Great job, and keep it up!
Holidays, both major and silly, are great ways to start conversations, providing interesting ways to engage with others through digital marketing, social media, email marketing, and more. Here is a list of some that occur in 2021; be sure to bookmark this page so you can come back throughout the year!
Brand awareness is pretty self-explanatory at the surface: Do people know about your brand? We’ve all heard of the “marketing funnel,” sometimes called the sales funnel, right? For those readers who haven’t, the funnel is a representation of the consumer journey to purchase (or whatever your brand’s goal is). There are tons of versions of the funnel, there are also variations based on industry. However, there is one thing in common across all industries and funnel versions: The start to any consumer journey is brand awareness!
Brand awareness is when a person hears your brand name and can easily identify things such as what you sell and your brand’s values. On the other hand, brand awareness is also when a person desires a certain product or service and associates your brand with those needs. For example, if you want to purchase from natural food brands, Whole Foods Market is likely to cross your mind. This is brand awareness. Another example is when you hear a brand name such as Organic Valley, you probably can recall that they sell milk. Sensing a pattern here? Choosing to become a natural food brand’s customer starts with knowing what the brands are and what they have to offer.
Brand awareness campaigns are designed and implemented in a huge variety of ways ranging from out-of-home billboards to blimps. You may have noticed a particular brand sponsor an athlete or an event you’ve attended. You’ve guessed it, that’s likely a brand awareness campaign! Here at ChuckJoe we focus on the digital aspects of brand awareness ranging from paid social media advertising to display banners to influencer marketing campaignsand more.
Benefits of a Brand Awareness Campaign
It’s important to remember that brand awareness is only the first step in the consumer journey. Therefore, the initial goal of a brand awareness campaign isn’t to drive sales, but to be top-of-mind when consumers do reach a point in their lives when they want what you sell. In fact,studies show that consumers have a huge preference for brands that have high awareness despite quality and price factors. So, how exactly can an awareness campaign help your brand? Let us count the ways:
Increase credibility and trust: One of the top advantages of having a well-known brand name is that it builds trust with consumers, and with trust brings preference. In fact,over half of shoppers would rather try new products when they come from a brand name they are familiar with.
Competitive advantage: Knowing what your brand is all about is a big part of brand awareness and articulating this should always include the thing you do better than all of the other brands in your space. Once everyone knows what that is, they’ll know you’re the brand for the job! 😉
Be more easily recognized: It’s no coincidence that when we see a certain color blue we think ofTiffany & Co. That’s brand recognition at its finest and is brought about by brand awareness. No matter what brand uses that color blue, many people are likely to still think of Tiffany. Other examples are well-known logos. You don’t need to hear the name “Nike” to think of it when you see the “swoosh.” These types of connections help keep brands top-of-mind with minimal effort.
Increase word-of-mouth: Often times we hear about word-of-mouth increasing brand awareness and not the other way around. However, if you think of it, brand awareness is what facilitates word-of-mouth. The person who shares information about a brand that can bring value to others looking for that brand’s goods or services is a result of that person being aware of the brand. Therefore, brand awareness can increase your brand’s chances of being the topic of word-of-mouth, andNielsen reports that 92% of consumers believe word-of-mouth from friends and family more than they do advertising campaigns.
Build bonds with consumers: Remember that part of brand awareness is understanding a brand’s values. If the values of your brand and the values of consumers align, this can be the start of a bond that can lead to not only sales, but brand loyalty.
With all of the emphasis on generating engagement and conversions, awareness often doesn’t get the love it deserves. Understanding the benefits of brand awareness is the foundation for building customer preferences, customer loyalty and brand recognition. Ready to start your brand awareness campaign? Don’t hesitate toreach out to discover the opportunities of building brand awareness online.
At ChuckJoe, we have a passion for doing digital marketing for socially responsible companies, particularly in the natural food and beverage space! For the past 4 years, we’ve gotten immensely familiar with social good companies by working with them or admiring them from afar. Here’s a countdown of our top 10 favorite CSR (corporate social responsibility) companies!
Honest Tea certifications include B Corp, Fair Trade, USDA Organic and Cradle to Cradle. Their mission is inclusive of promoting health and wellness, reducing environmental impact, creating economic opportunity, and democratizing organics. Some noteworthy mentions include spending over $2 million in Fair Trade premiums, donating 1% of their profits to environmental charities, and the commitment to find sustainable packaging alternatives by 2030 from the “World Without Waste” initiative.
We love that Honest Kids, which contains half the amount of sugar than leading kids drinks, are being offered in more than 53,000 restaurants, including McDonald’s!
Alter Eco certifications include B Corp, Fair Trade, USDA Organic, and NON-GMO Project Verified. Their mission includes a full circle of sustainability which includes investing in farmers, regenerating the earth, eliminating waste, and choosing clean ingredients. In their efforts to achieve zero waste, they pioneered compostable packaging called Gone4Good.
We love their delicious dark chocolates, but especially their non-toxic, non-GMO, and plant-based packaging!
8. IMPERFECT PRODUCE
Imperfect Produce was founded in 2015 with the mission to, “eliminate food waste and build a better food system for everyone.” This D2C (direct to consumer) grocery service prevents food waste by saving foods that have cosmetic imperfections, that have been discontinued, that have surplus without buyers, that have package changes, and foods that have been short-coded (expiration dates less than a few months away).
We have loved connecting with Imperfect Produce at Conscious Capitalism of Los Angeles events. We love that they have donated 4.1 million pounds of food, saved 100 million pounds of “imperfect” food, and provided 321,000 reduced cost boxes to low-income families!
7. BEN & JERRY’S
Ben & Jerry’s certifications include B Corp, Fair Trade, and Humane-Certified cage-free farms. Their 3-part mission of linked prosperity includes socially responsible practices on ingredient sourcing and purchasing, manufacturing and people, community and giving-back practices.
Clover Sonoma certifications include B Corp, American Humane Certified, NON-GMO Certified, USDA Organic, and SQFI (Safe Quality Food Institute). Through the Clover Promise of Excellence, they ensure quality dairy through farming practices that exceed industry regulations! Clover Sonoma encourages their employees to volunteer in local communities with the Power Hours Program. They also giveback by donating 5% of their annual profits to dairy initiatives, educational and value-based youth programs, and local community programs!
We love that their healthy and happy cows are raised on family farms allowing them to graze in open pastures, diet on fresh grass, hay and grains, and are not treated with the growth hormone rBST!
Rebbl certifications include B Corp, Fair Trade, and USDA Organic. Their unique purpose is to “nourish, uplift, and delight the world, while serving the NFS (Not For Sale) mission to end human trafficking.” Rebbl has helped over 20,000 people out of trafficking and donated over $1 million to NFS projects! It’s no wonder why this vegan beverage company made B Corp’s list as an honoree for ‘Best For The World 2019’ and Fast Company’s‘ 2019 World Changing Ideas’ for social justice!
We love that Rebbl directly supports communities that are vulnerable to human trafficking and prevents it from happening in the first place through global sustainable social projects. Check out some of the work that we loved helping them with, here!
4. FAIR TRADE USA
“Fair Trade USA enables sustainable development and community empowerment by cultivating a more equitable global trade model that benefits farmers, workers, fishermen, consumers, industry, and the earth. We achieve our mission by certifying and promoting fair trade products.”
The Fair Trade seal makes it easy for conscious consumers to identify goods made responsibly, fairly and sustainably! They have empowered over 950,000 farmers, financially supported $610 million to farming producers, and have certified over 1,250 responsible businesses!
We love Fair Trade’s Community Development Fund! The producers in their farming committees vote on how to spend their additional funds which provide solutions unique to their social, economic, and environmental needs. Check out our blog on Patagonia who’s been Fair Trade Certified since 2014!
3. WHOLE FOODS MARKET
Whole Foods’ purpose is to “nourish people and the planet.” When it comes to natural and organic products, they definitely set the standards for high quality in the industry! They also have a resolute commitment to sustainable agriculture and seafood. Social responsibility is demonstrated through their diverse foundations to alleviate global poverty, support schools and families to improve children’s nutrition, and to improve local underserved communities.
We love their Whole Trade Guarantee which ensures commitment to ethical trade and working conditions; each purchase funds community projects such as schools and health clinics! We also shamelessly love Amazon’s free Whole Foods Market delivery service for Prime members.
Our runner up is The Wonderful Company! Their mission is to “make the world a better and healthier place through our uncompromising, iconic brands, our commitment to the development and well-being of our employees, and our unique philanthropic efforts in the communities we serve.” Founders Lynda and Stewart Resnick have pledged $750 million to Caltech to support and expand sustainability endeavors in order to fight the climate crisis.
We love their one of a kind giveback program that empowers employees to donate to nonprofits in local communities! Since 2006, Wonderful employees have donated $45 million to 7,800 different non-profits and have volunteered over 25,000 hours!
B Corp takes the #1 spot in our top 10 CSR list! One of the biggest reasons we’re fond of the previously mentioned B Corp Certified companies is because of their transparency! It’s important for conscious consumers and all stakeholders in that matter, to be able to evaluate social, economic, and environmental performance through yearly reports. The B Corp certification process also ensures and verifies the performance of commited conscious companies who truly benefit people and the planet.
On August 15, 2019, 131 CEOs of the Business Roundtable (including CEOs for Walmart, Apple, and Amazon) signed a statement pledging to deliver value to customers, deal fairly and ethically with suppliers, support communities, etc.
Now what we love most about B Corp is how they clapped back in style 9 days later with a full page letter in The New York Times calling out the leaders from Business Roundtable to choose social responsibility over profit. They end their brilliant ad with, “let’s work together to make real change happen” and 33 B Certified CEOs signatures.