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Influencer Marketing: How Organic Efforts Can Increase Real Love for your Brand

Influencer marketing has quickly become a key part of many businesses’ marketing strategies and the ever-evolving industry shows no signs of slowing down. At ChuckJoe, we love to offer both paid and organic influencer marketing services to our natural food brand clients as it helps grow brand awareness, boost social media following, and increase sales. 

However, there’s one invaluable effect organic influencer marketing specifically can have on a brand, which is sometimes overlooked: it helps grow real love for a brand. Read on to find out why organic influencer marketing works to foster a community of loyal consumers.

1.  Low-Cost Option

It’s no secret that influencers can be expensive and often come with steep fees for sharing a product or brand with their following. If this has deterred your natural food brand from experimenting with influencer marketing in the past, you’re not alone. 

However, organic influencer marketing offers a more feasible and low-cost approach to getting your brand in front of thousands of people on social media. The idea with organic marketing is to capitalize on influencers who are already genuine fans of your brand, so that they continue to share your product naturally with their audience because they just can’t get over how awesome it is. At the end of the day, influencers are usually seen as gurus or experts in their industry and want to share their best finds/tips with their following.

To find organic influencers to interact with, we recommend using a brand listening tool, like this one from Sprout Social.

View this post on Instagram

I’ve got a serious snack plate going on right now 🤗 Not shown: the double-chocolate-raspberry-studded paleo brownie I made last weekend. See previous post for the details on that! 😍 But let’s talk about this paleo snack mix from @thrivemarket. I give it 10/10 and would recommend getting the variety pack (they come in pre-portioned packs which is muuuuuch needed) #addictiveaf The only one I haven’t tried is the BBQ but if it’s anything like the savory or ranch, I’m sure it’ll be 🔥 #notsponsored 🤣 . #whatsonmyplate: cara cara orange + @thrivemarket paleo snack mix + @happyeggcousa HBE + celery w/ @goodfoods queso dip. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #paleosnack #dairyfree #queso #paleosnackmix #thrivemarket #protein #caracaraoranges #eatbetter #healthy #eathealthy #fitfoodie #realfood #fitfam #f52grams #buzzfeedfood #greatistyou #thekitchn #motivation #feedfeed #gethealthy #healthyfoodporn #wholesomeeating #eatpretty #todayfood #thenewhealthy #eatingwell #glutenfree

A post shared by KAREN (THE Mrs. K Ray) (@themrskray) on

2. Feels Authentic

Another reason why organic marketing works so well for brands is that it feels unforced and authentic to both the influencer receiving the product and the person consuming the influencer’s content. Because influencer marketing is so prevalent in the digital space, all the #ad/#sponsored content can feel overwhelming and like we’re constantly being sold to (because, well, we are!) 

Organic marketing works to counteract this in a couple of different ways. It shows the influencer who receives your product that you are not requesting anything from them, but genuinely just thought they might enjoy your brand’s product. For influencers, this comes as a breath of fresh air as they are constantly being approached by brands and people looking to profit off of their community.

On the flip side, if the influencer does happen to share your brand’s product through social media, the person who is consuming the content (the “follower”) feels like they can trust the influencer’s recommendation since they see that they were not paid to share the product. This increases their likelihood to believe what the influencer is saying, and may lead to an eventual product purchase down the line.

3. Creates Relationships

Organic influencer marketing, when executed correctly, can also help to create valuable relationships. Influencers are bound to take notice when a brand approaches them in an organic and unpressured manner, especially if the relationship between the brand and influencer continues over a longer period of time. This creates a feeling of “closeness” for the influencer and brand, which pushes them to share their love and speak to the authenticity of a brand/product. This relationship can also open the door to future partnerships down the line (like a giveaway), which is an influencer is more likely to engage in with a brand they are already a super-fan of.

Additionally, the consumers of an influencer’s content (the “follower”) feel a certain type of connection to the influencer when they try a product they recommended and love it. This can oftentimes result in consumers sharing the brand/product on their own and tagging the influencer who originally introduced them to the brand. 

For example, last year Eva Chen (a mega influencer with over 1 million followers) organically started organically posting about Sumo Citrus, one of ChuckJoe’s clients, on Instagram. Because of Eva’s organic approach to sharing things she loves with her engaged following, many people tried Sumo Citrus out for themselves and shared it on their personal social media channels, with a nod to Eva for sharing the deliciousness with them. This year, on behalf of Sumo Citrus, we delivered a personalized Sumo Citrus crate to Eva Chen to reciprocate the love. This simple gesture led to her posting about the gift and helped Sumo Citrus gain even further brand awareness. This type of interaction shows the various relationships being formed, which are all a result of organic influencer marketing.


Hopefully, you can now see the various benefits of organic influencer marketing and why your natural food brand should be using it in your strategy. When in doubt, focus your organic influencer marketing efforts around authenticity, and you’ll most likely be successful.

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Food Marketing Tips and Tricks

As a food company, you have a big advantage over most other industries—people need to consume food and drink constantly to sustain life, and that’s nonnegotiable. But how do you stand out from everyone else in the food and beverage industry?  And how do you make people love you? 

Highlight Your Unique Selling Proposition

What makes you different from that other company that sells almost the same thing? Do you use better quality ingredients? Are you big on doing good for the world? Does your brand emanate a warm and fuzzy feeling that consumers just don’t get with other brands? Whatever it is, make it obvious and take pride in it. Differentiate yourself and attract the people who love what makes you unique. As Aristotle said (and Taylor Swift later reiterated), “a friend to all is a friend to none,” so focus on your core group of fans and cater to them. 

Pot of Pasta

Hold Events/Specials

Create special deals or hold events when certain dates roll around. From Mother’s Day to National Chocolate Chip Cookie Day (find more dates here) to your brand’s 5 year anniversary, choose any day (or week) and provide a reason to get excited about your company. This is a great opportunity to advertise (and attract new customers), and you might even get some media coverage out of it. 

Use the hashtag #HolidayGrapes and we'll donate $1 for every share to Feeding America

Partner With Other Brands

Another great thing about food? The endless food combinations. Partner with brands that sell complementary products to reach new audiences and perhaps help consumers find their new favorite way of eating your food. Maybe next time they reach for another type of food, they’ll think of you too.  

You can also reach out to companies that sell subscription boxes and have them include your product(s) in a box or two. This way, you can expose your brand to relevant audiences who may have been previously unaware of or who have never gotten to try your product(s).

Giadzy & Hunt's Partnership Recipe

Social Media Contests 

Run contests where you have fans post photos or videos of them enjoying your product(s). Better yet, have them come up with new recipes that incorporate your product(s). This will increase engagement and attract the attention of your consumer’s friends, and since the people posting will most likely already love your product(s), they now have a new opportunity to rave about your product(s) to their followers. You’ll also get some beautiful new images/videos and mouth-watering recipes you can repost. 

Another option is to crowdsource ideas. This will bring in loads of fresh concepts and make consumers feel more connected to the brand, generating a buzz that will keep your brand top-of-mind. Lay’s has successfully done this with their “Do Us a Flavor” campaign, and Starbucks has seen beautiful new cup designs thanks to their White Cup Contest.

Columbine Vineyards Hoiday Grapes Quinoa Salad

Combine With All Other Forms Of Marketing

Of course, do all this in conjunction with other forms of marketing. Create a blog. Have social media platforms where you post craving-inducing photos and videos of your product(s). Partner with influencers to spread the word. Email recipes and possibly nutrition tips (these are also great ways to get consumers to sign up for your email list). Hold giveaways. Give loyal fans the occasional special deal or other privileges. Advertise. The possibilities are endless. 

Influencer holding a box of Sumo Citrus

Sound like too much work? Contact ChuckJoe; we can take care of it for you!

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Email Design Best Practices

New platforms for sharing content are always popping up, and sometimes in the excitement of discovering the next big thing, we forget the tried and true marketing platforms already in our back pocket. Email marketing might be less visible to the public, but it’s actually the most effective online tactic for lead generation. If you need more convincing for why you wait to market via email, check out this blog post, and if you need help collecting emails, here’s how to grow your email list. 

There are a ton of email marketing platforms out there that make it really easy to customize your emails, such as Mailchimp and Constant Contact, but how do you go about making your emails eye-catching and effective? Read on.

Let Them Know Who You Are

Make it obvious who this newsletter is coming from to (1) ensure there is no confusion as to where this email is coming from and (2) build your brand identity. It’s a good idea to have your logo at the top, and if you have a nice website, maybe match elements of your website to your emails. 

With the rest of the email, keep a consistent vibe that’s in line with your brand. Use your logo colors in your email, and pick fonts that convey the same feeling your brand is going for. Know what your brand stands for, and let it shine through every element of your email (and all other forms of communication). 

Burberry Email Newsletter

Turn The Pyramid Upside Down

Take a note from journalism and use the inverted pyramid model. Get the main point across with an attention-grabbing headline, add in additional details to build anticipation, and end with a call-to-action that everything above has led to. 

If there are multiple segments to your email, consider creating a table of contents where people can click to the part that interests them. That way, they don’t get tired of scrolling and leave before they obtain value.

Design Modo Email Newsletter

Play With Colors

While you don’t want to overwhelm with colors, you can utilize them strategically to make certain elements pop. Call-to-action buttons are great to highlight, as well as text that is hyperlinked. You can also organize your email so that different blocks are different colors, allowing you to differentiate your content in an organized and aesthetically pleasing way. If you need help coming up with a color scheme, Coolors and Adobe Color are great places to start.

Camera Email Newsletter

Make Things Move

Animations are fun and great at grabbing attention. There are plenty of free sites where you can make your own, such as GIPHY, and it’s a fun place to find inspiration as well. Carousels and image galleries are other options if you want to stick with pictures, and videos are also great.  

Additionally, countdowns are  effective at getting people to buy now, and scratch fields that reveal discounts/sales excite and delight. If you know how to code, consider adding hover effects when you mouse over a product image, as they give potential customers a better idea of what you’re selling without them having to take an additional step and click on it. Attention spans are getting shorter and shorter, so anything you can do to keep your email subscribers invested is helpful.

Forever21 Email Newsletter

Mobilize Your Forces

Make sure your email looks as great on mobile as it does on desktop. If you have multiple columns, make them responsive, or just stick to one column 600 pixels wide.

 

Starbucks Email Newsletter

Other Things To Keep In Mind

  • Have a catchy subject line, or else nobody’s going to bother witnessing your beautiful creation.
  • Personalize. Address people by their names, and make sure your email has content that will  interest them.
  • Don’t forget to include alt text for your images. 
  • Link your photos, buttons, icons, key words, everywhere it’d be convenient, and make sure the links work and go to the right page. Test everything before you send it out, including the little social media icons you should have at the bottom of your email, even if you’ve copied that over from a past email.
  • Don’t break the law. Have an obvious and easy way to unsubscribe.

Now go make waves in your subscribers’ inboxes. If you need any help and want us to create those waves for you, pop into our inbox at yo@chuckjoe.co.

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How to Develop a Successful Social Media Strategy

Social media is a powerful tool you can use for free to build brand awareness, reach new audiences, inform consumers, drive traffic to your site, solidify brand loyalty, and more. If you’re not on social media, you should be ASAP, because the number of people on social media is growing rapidly. 

However, it can seem confusing at first. With so many options, where do you even start? The answer lies in your social media strategy, where you plan out what you hope to achieve and how. Create your own by following the steps below.

Determine Your Goals

Who are you and what do you want social media to accomplish? Figuring this out will determine what kinds of content you put out, and which metrics you measure success with. With a clear focus, your social media presence will make more sense and draw in the right people. 

Some common goals include:

  • Growing the brand, where the target objective is brand awareness. This is measured by the number of followers you gain (and keep) and the number of impressions your posts receive. 
  • Building brand loyalty by making existing customers even more excited about your company/organization. Engagement is key, and this can be measured by the number of likes/reactions, comments, shares, and tagged content you receive.
  • Driving leads and sales, where the focus is on conversions. Clicks to your website, email signups, and purchases from the platform all count towards this goal.

Of course, feel free to mix and match, or to have different goals on different platforms. Your goals may also evolve as your business evolves, so adjust accordingly.

Laptop Opened to Google Analytics

Research Your Target Audience

Find out who’s buying your products/services (or who would be interested in your products/services) and cater to them. If you try to reach everyone, no one is going to pay attention, so find the people who resonate with your brand and make sure they feel your love. 

Useful data to know about your target market include

  • Gender
  • Age
  • Location
  • Language
  • Occupation
  • Salary/Spending Power and Patterns
  • Interests
  • Challenges
  • Why They (Should) Care About Your Brand
  • Social Media Use/Habits

Most of this information can be found using Google Analytics and analytics on social media sites. Use it to determine what you’re going to convey and how. Which platforms are you going to focus on? When should you post? How can your brand fit into the lives of your target market and make it better, and how will you convey this? Pretend you are your target market and figure out what will click with them. You can also use different social media platforms to reach slightly different audiences.

See What Your Competitors Are Up To 

Look at the social media of brands that offer similar products/services and see what they’re doing. Just do a quick Google search of your product/service, and competitors and top keywords will pop right up. Then find their social media platforms and note what works and what doesn’t so you don’t make the same mistakes, and take inspiration from what you like. You can also notice what they’re lacking in, and double up your efforts in those areas.  Additionally, dig into conversations people have about brands/products in the industry and discover what people like, dislike, and want to see. These insights can help you create the next best thing. Note relevant keywords/hashtags and emerging trends as well.

iPhone opened up to Instagram

Create Social Content

Now that you’ve figured out what you want to post, and where, it’s time to actually create content. Know the strengths and weaknesses of the platforms you’re posting on, and the types of content that work best on them. Take advantage of the different types of content you can release on each platform as well for some welcomed variety. Also, keep in mind character limits (if any) and photo/video dimensions. We’ve listed some resources here to make creating social media content fast and effective.

We also recommend scheduling posts ahead of time. It will save you a lot of time and energy later on (and prevent social media from being neglected if you end up unexpectedly busy). This also makes it easy to develop cohesive themes, should you want to follow one. Of course, feel free to share or create posts spontaneously, but planning posts out will guarantee that you’ll have something for your followers on a regular basis. Also, make sure to react and respond to comments and any relevant shares/tags. Bond with your followers, and make sure they know you care about them. 

Improve

Congrats! You now have a social media presence! Now look at the performance metrics and see how successful different types of content were. Based on what you learned, adjust how you use social media in the future. This will be a never-ending process, as nothing stays the same, but it will be worth it, for you will have maximized your efforts. Great job, and keep it up!

Have questions? Reach us at yo@chuckjoe.co, or find us on Facebook, Instagram, Twitter, and LinkedIn.

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2021 Calendar of Social Media and Tentpole Holidays

Holidays, both major and silly, are great ways to start conversations, providing interesting ways to engage with others through digital marketing, social media, email marketing, and more. Here is a list of some that occur in 2021; be sure to bookmark this page so you can come back throughout the year!    

January Holidays

February Holidays

March Holidays

April Holidays

May Holidays

June Holidays

July Holidays

August Holidays

September Holidays

October Holidays

November Holidays

December Holidays

January 2021

Monthly Observances

  • National Blood Donor Month
  • National Mentoring Month
  • National Hobby Month
  • National Hot Tea Month
  • National Oatmeal Month
  • National Soup Month
  • National Slow Cooking Month
  • National Bath Safety Month
  • National Braille Literacy Month
  • National Slavery and Human Trafficking Prevention Month
  • National Birth Defects Awareness Month
  • Cervical Health Awareness Month
  • Glaucoma Awareness Month
  • Thyroid Awareness Month
  • Poverty in America Awareness Month

Weekly Observances

  • January 17-23 – National Activity Professionals Week
  • January 18-24 – Sugar Awareness Week

January 1. New Year’s Day #NewYearsDay

January 1. National Hangover Day

January 1. National Bloody Mary Day

January 2. National Buffet Day

January 2. National Cream Puff Day

January 2. National Personal Trainer Awareness Day

January 2. National Science Fiction Day

January 2. Festival of Sleep Day

January 3. National Chocolate Covered Cherry Day

January 3. National Drinking Straw Day

January 3. National Fruitcake Toss Day

January 4. National Spaghetti Day

January 4. World Braille Day

January 4. National Trivia Day

January 4. World Hypnotism Day

January 4. Pop Music Chart Day

January 4. National Missouri Day

January 5. National Screenwriters’ Day

January 5. National Whipped Cream Day

January 5. National Keto Day

January 5. National Bird Day

January 6. National Shortbread Day

January 6. National Bean Day

January 6. Apple Tree Day

January 6. National Technology Day

January 6. National Thank God It’s Monday Day

January 6. National Cuddle Up Day

January 7. I’m Not Going to Take It Anymore Day

January 7. National Tempura Day

January 7. National Bobblehead Dead

January 7. Old Rock Day

January 8. National English Toffee Day

January 8. National Bubble Bath Day

January 8. Show and Tell at Work Day

January 8. National Argyle Day

January 8.  National JoyGerm Day 

January 8. National Winter Skin Relief Day

January 9. National Apricot Day

January 9. National Law Enforcement Appreciation Day

January 9, Word Nerd Day

January 9. National Static Electricity Day

January 9. National Balloon Ascension Day

January 9. Play God Day

January 10. National Bittersweet Chocolate Day

January 10. Save the Eagles Day

January 10. National Cut Your Energy Costs Day

January 10. National Houseplant Appreciation Day

January 10. Peculiar People Day

January 11. National Milk Day

January 11. National Human Trafficking Awareness Day

January 11. National Step in a Puddle and Splash Your Friends Day

January 11. International Thank You Day

January 11. National Arkansas Day

January 11. National Vision Board Day

January 11. Learn Your Name in Morse Code Day

January 12. National Sunday Supper Day

January 12. National Curried Chicken Day

January 12. National Marzipan Day

January 12. National Hot Tea Day

January 12. National Pharmacist Day

January 12. National Kiss a Ginger Day

January 12. Poetry at Work Day

January 13. Korean American Day

January 13. International Skeptics’ Day

January 13. National Peach Melba Day

January 13. National Sticker Day

January 13. National Rubber Ducky Day

January 13. National Clean Off Your Desk Day

January 13. Make Your Dreams Come True Day

January 13. National Take the Stairs Day

January 14. National Hot Pastrami Sandwich Day

January 14. National Dress Up Your Pet Day

January 14. International Kite Day

January 14. National Shop for Travel Day

January 14. Organize Your Home Day

January 15. National Bagel Day

January 15. National Strawberry Ice Cream Day

January 15. National Booch Day

January 15. National Hat Day

January 16. National Religious Freedom Day

January 16. World Religion Day

January 16. National Fig Newton Day

January 16. International Hot and Spicy Food Day

January 16. Get to Know Your Customers Day

January 16. Appreciate a Dragon Day

January 16. National Nothing Day

January 16. National Without a Scalpel Day

January 17. National Bootleggers’ Day

January 17. National Hot Buttered Rum Day

January 17. Ditch New Year’s Resolutions Day

January 17. Kid Inventors’ Day

January 17. Cable Car Day

January 18. Martin Luther King Jr. Day

January 18. National Thesaurus Day

January 18. National Peking Duck Day

January 18. National Winnie the Pooh Day

January 18. Blue Monday

January 18. National Michigan Day

January 19. National Popcorn Day

January 19. National Tin Can Day

January 19. World Quark Day

January 20. International Day of Acceptance

January 20. National Cheese Lovers’ Day

January 20. National Buttercrunch Day

January 20. National Disc Jockey Day

January 20. Camcorder Day

January 20. Penguin Awareness Day

January 21. National Hugging Day

January 21. National Granola Bar Day

January 21. National Squirrel Appreciation Day

January 22. National Blonde Brownie Day

January 22. Celebration of Life Day

January 22. Library Shelfie Day

January 22. National Sanctity of Human Life Day

January 23. National Pie Day

January 23. National Handwriting Day

January 23. Measure Your Feet Day

January 24. National Compliment Day

January 24. National Peanut Butter Day

January 24. Beer Can Appreciation Day

January 24. Global Belly Laugh Day

January 24. World Leprosy Day

January 25. National Opposite Day

January 25. National Irish Coffee Day

January 25. National Seed Swap Day

January 25. National Florida Day

January 25. Bubble Wrap Appreciation Day

January 26. Australia Day

January 26. National Spouses’ Day

January 26. National Green Juice Day

January 26. National Peanut Brittle Day

January 27. Holocaust Memorial Day

January 27. National Chocolate Cake Day

January 27. National Bubble Wrap Day

January 27. Punch the Clock Day

January 28. Data Privacy Day

January 28. National Blueberry Pancake Day

January 28. National Have Fun at Work Day

January 28. National Plan for Vacation Day

January 28. National Kazoo Day

January 29. National Corn Chip Day

January 29. National Puzzle Day

January 30. National Croissant Day

January 30. National Inane Answering Message Day

January 31. National Backward Day

January 31. National Hot Chocolate Day

January 31. Inspire Your Heart with Art Day

January 31. National Big Wig Day

February 2021

Monthly Observances

  • Black History Month
  • American Heart Month
  • National Cancer Prevention Month
  • AMD/Low Vision Awareness Month
  • National Children’s Dental Health Month
  • National Grapefruit Month
  • National Cherry Month
  • Great American Pie Month
  • National Canned Food Month
  • Electrical Safety Awareness Month
  • Boost Your Self Esteem Month
  • Creative Romance Month
  • National Wedding Month
  • National Bird-Feeding Month
  • Spay/Neuter Awareness Month

Weekly Observances

  • February 1-7 – Pride in Food Service Week
  • February 7-13 – National Eating Disorder Awareness Week
  • February 13-19 – Duchenne Muscular Dystrophy Awareness Week
  • February 14-20 – Cardiac Rehabilitation Week
  • February 22-28 – Real Bread Week
  • February 24-March 7 – Fairtrade Fortnight

February 1. National Freedom Day (US)

February 1. National Baked Alaska Day

February 1. Get Up Day

February 1. National Serpent Day

February 1. No Politics Day

February 1. National Texas Day

February 2. Groundhog Day

February 2. World Wetlands day

February 2. Lung Leavin’ Day 

February 2. National Heavenly Hash Day

February 2. National Tater Tot Day

February 3. National Girls and Women in Sports Day

February 3. National Women Physicians Day

February 3. Four Chaplains Day

February 3. National Missing Persons’ Day

February 3. National Day the Music Died Day

February 3. Feed the Birds Day

February 3. National Carrot Cake Day

February 4. World Cancer Day

February 4. Time to Talk Day

February 4. National Thank a Mail Carrier Day

February 4. National Create a Vacuum Day

February 4. National Homemade Soup Day

February 4. National Stuffed Mushroom Day

February 4. National Hemp Day

February 5. National Gum Day

February 5. National Nutella Day

February 5. National Wear Red Day

February 5. National Weatherpersons’ Day

February 5. National Shower with a Friend Day

February 6. National Chopsticks Day

February 6. National Lame Duck Day

February 6. Ice Cream for Breakfast Day

February 6. National Frozen Yogurt Day

February 6. National Play Outside Day

February 7. Super Bowl

February 7. National Send a Card to a Friend Day

February 7. Wave All Your Fingers at Your Neighbor Day

February 7. Give Kids a Smile Day

February 7. National Periodic Table Day

February 7. National Fettuccine Alfredo Day

February 8. National Football Hangover Day

February 8. National Clean Out Your Computer Day

February 8. National Kite Flying Day

February 8. National Boy Scouts Day

February 8. International Epilepsy Day

February 8. National Iowa Day

February 9. Safer Internet Day 

February 9. National Cut the Cord Day

February 9. National Pizza Day

February 9. National Bagel and Lox Day

February 9. National Toothache Day

February 10. National Cream Cheese Brownie Day

February 10. National Umbrella Day

February 10. National Home Warranty Day

February 11. National Giving Hearts Day

February 11. International Day of Women and Girls in Science

February 11. National Shut-In Visitation Day

February 11. World Day of the Sick

February 11. National White Shirt Day

February 11. National Inventors’ Day

February 11. National Make a Friend Day

February 11. National Don’t Cry Over Spilled Milk Day

February 11. National Peppermint Patty Day

February 12. Lunar New Year

February 12. Abraham Lincoln’s Birthday

February 12. National Plum Pudding Day

February 13. Galentine’s Day

February 13. National Break Up with Your Carrier Day

February 13. Global Movie Day

February 13. National Tortellini Day

February 13. National Cheddar Day

February 14. Valentine’s Day

February 14. Congenital Heart Defect Awareness Day

February 14. National Donor Day

February 14. No One Eats Alone Day

February 14. National Cream-Filled Chocolates Day

February 14. National Organ Donor Day

February 14. International Book Giving Day

February 14. National Ferris Wheel Day

February 15. President’s Day

February 15. Singles Awareness Day

February 15. Susan B. Anthony Day

February 15. National Wisconsin Day

February 15. National Gumdrop Day

February 16. Fat Tuesday

February 16. Mardi Gras

February 16. National Almond Day

February 16. National Do a Grouch a Favor Day

February 16. National Pancake Day (IHOP)

February 17. Ash Wednesday

February 17. National Random Acts of Kindness Day

February 17. National Cabbage Day

February 18. National Battery Day

February 18. National Drink Wine Day

February 18. National Crab Stuffed Flounder Day

February 19. National Caregivers Day

February 19. Care Day

February 19. National Vet Girls RISE Day

February 19. National Lash Day

February 19. National Chocolate Mint Day

February 20. National Love Your Pet Day

February 20. National Cherry Pie Day

February 20. National Muffin Day

February 21. National Grain-Free Day

February 21. National Sticky Bun Day

February 22. National Margarita Day

February 22. National Cook a Sweet Potato Day

February 22. Be Humble Day

February 22. National Walking the Dog Day

February 22. National California Day

February 22. World Encephalitis Day

February 22. George Washington’s Birthday

February 22. World Thinking Day

February 23. National Banana Bread Day

February 23. International Dog Biscuit Appreciation Day

February 23. World Spay Day

February 23. National Tile Day

February 24. World Bartender Day

February 24. National Tortilla Chip Day

February 25. National Clam Chowder Day

February 25. National Chocolate Covered Nut Day

February 25. Shrove Tuesday/Pancake Day

February 26. National Pistachio Day

February 26. National Chili Day

February 26. National Toast Day

February 26. National Tell a Fairy Tale Day

February 27. Anosmia Awareness Day

February 27. National Polar Bear Day

February 27. National Retro Day

February 27. No Brainer Day

February 27. Skip the Straw Day

February 27. National Strawberry Day

February 28. Rare Disease Day

February 28. National Public Sleeping Day

February 28. National Tooth Fairy Day

February 28. National Floral Design Day

February 28. National Chocolate Soufflé Day

February 28. Tartar Sauce Day

February 28. National Essay Day

March 2021

Monthly Observances

  • Women’s History Month
  • National Irish American Heritage Month
  • Mustache March
  • Music in Our Schools Month
  • National Craft Month
  • Social Workers Month
  • National Athletic Training Month
  • National Nutrition Month
  • National Caffeine Awareness Month
  • National Peanut Month
  • National Celery Month
  • National Frozen Food Month
  • Pollution Awareness Month
  • Ethics Awareness Month
  • National Save Your Vision Month
  • Developmental Disabilities Awareness Month
  • Endometriosis Awareness Month
  • Multiple Sclerosis Awareness Month
  • Hemophilia Awareness Month
  • Brain Injury Awareness Month
  • Colorectal Cancer Awareness Month
  • Deep Vein Thrombosis Awareness Month
  • March to Health
  • Red Cross Month

Weekly Observances

  • March 1-5 – Employee Appreciation Week
  • March 1-6 – National Aplastic Anemia and MDS Awareness Week
  • March 2-9 – National Sleep Awareness Week
  • March 3-9 – Endometriosis Awareness Week
  • March 8-13 – World Glaucoma Week
  • March 9-14 – World Salt Awareness Week
  • March 16-21 – Nutrition and Hydration Week
  • March 18-24 – Down Syndrome Awareness Week
  • March 20-26 – National Poison Prevention Week
  • March 21-27 – National Poison Prevention Week
  • March 27-April 4 – Passover
  • March 30-April 4 — World Autism Awareness Week

March 1. Self Injury Awareness Day

March 1. World Compliment Day

March 1. Peace Corps Day

March 1. National Peanut Butter Lovers’ Day

March 1. National Fruit Compote Day

March 1. National Dadgum That’s Good Day

March 1. Plan a Solo Vacation Day

March 1. National Minnesota Day

March 1. National Horse Protection Day

March 1. National Pig Day

March 2. Read Across America Day

March 2. World Teen Mental Wellness Day

March 2. Old Stuff Day

March 2. National Banana Cream Pie Day

March 3. I Want You to Be Happy Day

March 3. If Pets Had Thumbs Day

March 3. World Hearing Day

March 3. National Anthem Day

March 3. National Mulled Wine Day

March 3. Peach Blossom Day

March 3. Soup It Forward Day

March 3. National Cold Cuts Day

March 4. International HPV Awareness Day

March 4. National Hospitalist Day

March 4. Holy Experiment Day

March 4. National Pound Cake Day

March 4. Hug a GI Day

March 4. National Sons Day

March 4. Marching Music Day

March 4. National Grammar Day

March 5. Employee Appreciation day

March 5. World Book Day

March 5. Multiple Personality Day

March 5. National Dress in Blue Day

March 5. National Salesperson Day

March 5. National Speech and Debate Education Day

March 5. Employee Appreciation Day

March 5. National Cheese Doodle Day

March 5. National Absinthe Day

March 5. National Day of Unplugging

March 5. World Day of Prayer

March 6. National Dentists’ Day

March 6. National Frozen Food Day

March 6. National Oreo Cookie Day

March 6. National White Chocolate Cheesecake Day

March 6. National Dress Day

March 7. Namesake Day

March 7. National Be Heard Day

March 7. Finisher’s Medal Day

March 7. National Cereal Day

March 7. National Flapjack Day

March 7. National Crown Roast of Pork Day

March 8. International Women’s Day

March 8. Be Nasty Day

March 8. National Proofreading Day

March 8. National Peanut Cluster Day

March 8. National Oregon Day

March 9. Panic Day

March 9. National Get Over It Day

March 9. National Meatball Day

March 9. National Crabmeat Day

March 9. National Barbie Day

March 10. International Day of Awesomeness

March 10. International Find a Pay Phone Booth Day

March 10. Middle Name Pride Day

March 10. National Mario Day

March 10. Pack Your Lunch Day

March 10. Blueberry Popover Day

March 10. National Registered Dietitian Nutritionist Day

March 10. National Women and Girls HIV/AIDS Awareness Day

March 11. National Worship of Tools Day

March 11. National Funeral Director and Mortician Recognition Day

March 11. World Kidney Day

March 11. National 311 Day

March 11. National Oatmeal Nut Waffles day

March 11. Popcorn Lover’s Day

March 11. National Promposal Day

March 12. Girl Scouts Day

March 12. Plant a Flower Day

March 12. International School Meals Day

March 12. National Baked Scallops Day

March 12. World Kidney Day

March 13. World Sleep Day

March 13. National Good Samaritan Day

March 13. National K9 Veterans Day

March 13. Genealogy Day

March 13. National Open an Umbrella Indoors Day

March 13. International Fanny Pack Day

March 13. National Earmuff Day

March 13. National Jewel Day

March 13. Smart & Sexy Day

March 13. National Coconut Torte Day

March 14. Daylight Savings Time Starts

March 14. National Pi Day

March 14. National Potato Chip Day

March 14. Learn About Butterflies Day

March 14. National Write Down Your Story Day

March 14. National Children’s Craft Day

March 15. Ides of March

March 15. National Kansas Day

March 15. Buzzard Day

March 15. National Napping Day

March 15. National Pears Helene Day

March 15. National Shoe the World Day

March 15. Dumbstruck Day

March 15. Everything You Think is Wrong Day

March 16. Everything You Do is Right Day

March 16. Freedom of Information Day

March 16. World Social Work Day

March 16. National Panda Day

March 16. National Artichoke Hearts Day

March 17. St. Patrick’s Day

March 17. Tea for Two Tuesday

March 17. Submarine Day

March 17. Corned Beef and Cabbage Day

March 17. National SBDC Day

March 18. Absolutely Incredible Kid Day

March 18. Awkward Moments Day

March 18. Goddess of Fertility Day

March 18. Global Recycling Day

March 18. National Biodiesel Day

March 18. Supreme Sacrifice Day

March 18. National Farm Rescuer Day

March 18. National Sloppy Joe Day

March 18. National Lacy Oatmeal Cookie Day

March 19. National Certified Nurses Day

March 19. National Let’s Laugh Day

March 19. National Chocolate Caramel Day

March 19. Poultry Day

March 20. Spring Equinox

March 20. International Day of Happiness

March 20. International Earth Day

March 20. World Sparrow Day

March 20. Extraterrestrial Abductions Day

March 20. National Native HIV/AIDS Awareness Day

March 20. International Sports Car Racing Day

March 20. National Quilting Day

March 20. Proposal Day

March 20. World Flour Day

March 20. National Corn Dog Day

March 20. National Ravioli Day

March 21. World Down Syndrome Day

March 21. National Single Parents Day

March 21. National Common Courtesy Day

March 21. World Poetry Day

March 21. National Fragrance Day

March 21. California Strawberry Day

March 21. Credit Card Reduction Day

March 21. National Countdown Day

March 21. International Day of Forests

March 21. National French Bread Day

March 22. World Water Day

March 22. National Bavarian Crepes Day

March 22. National Goof Off Day

March 22. National West Virginia Day

March 23. American Diabetes Alert Day

March 23. Melba Toast Day

March 23. National Chip and Dip Day

March 23. National Chia Day

March 23. National Tamale Day

March 23. National Agriculture Day

March 23. National Puppy Day

March 23. World Meteorological Day

March 23. Near Miss Day

March 24. World Tuberculosis Day

March 24. National Chocolate Covered Raisin Day

March 24. National Cheesesteak Day

March 25. National Medal of Honor Day

March 25. Feast of the Annunciation

March 25. National Lobster Newburg Day

March 25. Pecan Day

March 25. Waffle Day

March 25. National Tolkien Reading Day

March 26. Make Up Your Own Holiday Day

March 26. Live Long and Prosper Day

March 26. Epilepsy Awareness Day

March 26. National Spinach Day

March 26. National Nougat Day

March 27. National “Joe” Day

March 27. World Theatre Day

March 27. International Medical Science Liaison Day

March 27. National Scribble Day

March 27. National Spanish Paella Day

March 28. Palm Sunday

March 28. Something on a Stick Day

March 28. National Black Forest Cake Day

March 28. Weed Appreciation Day

March 28. National Triglycerides Day

March 29. National Mom and Pop Business Owners Day

March 29. National Vietnam War Veterans Day

March 29. Smoke and Mirrors Day

March 29. National Nevada Day

March 29. National Lemon Chiffon Cake Day

March 30.  I Am In Control Day

March 30. National Doctors’ Day

March 30. World Bipolar Day

March 30. Take a Walk in the Park Day

March 30. National Pencil Day

March 30. Turkey Neck Soup Day

March 30. National Virtual Vacation Day

March 31. Bunsen Burner Day

March 31. National Clam on the Half Shell Day

March 31. Manatee Appreciation Day

March 31. National Tater Day

March 31. National Little Red Wagon Day

March 31. National Crayon Day

March 31. National Prom Day

March 31. World Backup Day

April 2021

Monthly Observances

  • Stress Awareness Month
  • Alcohol Awareness Month
  • Sexual Assault Awareness Month
  • Child Abuse Awareness Month
  • Donate Life Month
  • Move More Month
  • International Cesarean Awareness Month
  • Irritable Bowel Syndrome Awareness Month
  • National Autism Awareness Month
  • Primary Immunodeficiency Awareness Month
  • Sarcoidosis Awareness Month
  • Parkinson’s Awareness Month
  • National STD Awareness Month
  • Records and Information Management Month
  • Mathematics and Statistics  Awareness Month
  • International Guitar Month
  • National Humor Month
  • Keep America Beautiful Month
  • Lawn and Garden Month
  • National Kite Month
  • National Poetry Month
  • Jazz Appreciation Month
  • National Pecan Month
  • National Welding Month

Weekly Observances

  • April 5-9 – National Library Week
  • April 5-11 – National Public Health Week
  • April 13-May 11 – Ramadan
  • April 19-25 – Volunteer Appreciation Week 
  • April 19-25 – International Dark Sky Week
  • April 22-28 – World Primary Immunodeficiencies Week
  • April 25-30 – National Medical Laboratory Professionals Week
  • April 26-May 3 – National Infant Immunization Week

April 1. April Fool’s Day

April 1. International Fun at Work Day

April 1. National One Cent Day

April 1. International Tatting Day

April 1. National Burrito Day

April 1. National Sourdough Bread Day

April 1. Atheist Day

April 2. Good Friday

April 2. National Reconciliation Day

April 2. World Autism Awareness Day

April 2. National Walk to Work Day

April 2. International Children’s Book Day

April 2. National Peanut Butter and Jelly Day

April 2. National Ferret Day

April 3. Tweed Day

April 3. Don’t Go to Work Unless It’s Fun Day

April 3. Walk to Work Day

April 3. World Party Day

April 3. National Find a Rainbow Day

April 3. National Film Score Day

April 3. National Chocolate Mousse Day

April 3. National Handmade Day

April 3. National Love Our Children Day

April 4. Easter

April 4. Hug a Newsman Day

April 4. School Librarian Day

April 4. Geologists’ Day

April 4. Walk Around Things Day

April 4. International Pillow Fight Day

April 4. Tell a Lie Day

April 4. 404 Day

April 4. Jeep 4×4 Day

April 4. World Rat Day

April 4. National Chicken Cordon Bleu Day

April 4. National Vitamin C Day

April 5. Dyngus Day

April 5. Gold Star Spouses Day

April 5. First Contact Day

April 5. Go for Broke Day

April 5. National Read a Road Map Day

April 5. National Flash Drive Day

April 5. Education and Sharing day

April 5. National Nebraska Day

April 5. National Dandelion Day

April 5. National Raisin and Spice Bar Day

April 5. Deep Dish Pizza Day

April 6. National Library Workers’ Day

April 6. California Poppy Day

April 6. National Tartan day

April 6. New Beer’s Eve

April 6. Caramel Popcorn Day

April 6. Teflon Day

April 6. Sexual Assault Awareness Month Day of Action

April 6. Plan Your Epitaph Day 

April 6. National Sorry Charlie Day

April 7. World Health Day

April 7. National Walking Day

April 7. Childhelp National Day of Hope

April 7. National Bookmobile Day

April 7. No Housework Day

April 7. National Girl Me Too Day

April 7. National Coffee Cake Day

April 7. National Beer Day

April 7. National Alcohol Screening Day

April 7. International Beaver Day

April 8. National All is Ours Day

April 8. Draw a Picture of a Bird Day

April 8. National Zoo Lovers’ Day

April 8. National Empanada Day

April 9. Name Yourself Day

April 9. Winston Churchill Day

April 9. National Former Prisoner of War Recognition Day

April 9. National Cherish an Antique Day

April 9. National Chinese Almond Cookie Day

April 9. National Unicorn Day

April 10. Good Friday

April 10. Golfer’s Day

April 10. National Farm Animals Day

April 10. National Siblings Day

April 10. Encourage a Young Writer Day

April 10. National Cinnamon Crescent Day

April 10. Safety Pin Day

April 11. World Parkinson’s Day

April 11. National Pet Day

April 11. Barbershop Quartet Day

April 11. Eight Track Tape Day

April 11. National Submarine Day

April 11. Cheese Fondue Day

April 12. National Grilled Cheese Sandwich Day

April 12. National Licorice Day

April 12. National For Twelves Day

April 12. National Colorado Day

April 12. Big Wind Day

April 12. International Day of Human Space Flight

April 12. Walk on Your Wild Side Day

April 13. Thomas Jefferson’s Birthday

April 13. International Plant Appreciation Day

April 13. National Peach Cobbler Day

April 13. National Make Lunch Count Day

April 13. National Scrabble Day

April 14. International Moment of Laughter Day

April 14. International Be Kind to Lawyers Day

April 14. Ex Spouse Day

April 14. Reach as High as You Can Day

April 14. Look Up at the Sky Day

April 14. National Pan American Day

April 14. National Gardening Day

April 14. National Dolphin Day

April 14. National Pecan Day

April 15. Tax Day

April 15. National Take a Wild Guess Day

April 15. National High Five Day

April 15. That Sucks Day

April 15. National Titanic Remembrance Day

April 15. Get to Know Your Customers Day

April 15. International Microvolunteering Day

April 15. World Art Day

April 15. National Rubber Eraser Day

April 15. National Banana Day

April 15. National Glazed Spiral Ham Day

April 16. National Healthcare Decisions Day

April 16. National Stress Awareness Day

April 16. National Clean Out your Medicine Cabinet Day

April 16. National Librarian Day

April 16. National Wear Your Pajamas to Work Day

April 16. World Voice Day

April 16. Save the Elephant Day

April 16. National Orchid Day

April 16. National Bean Counter Day

April 16. Mushroom Day

April 16. National Eggs Benedict Day

April 17. World Hemophilia Day

April 17. Husband Appreciation Day

April 17. National Haiku Poetry Day

April 17. National Bat Appreciation Day

April 17. National Cheeseball Day

April 17. Herbalist Day

April 17. National Crawfish Day

April 17. National Ellis Island Family History Day

April 17. Blah, Blah, Blah Day

April 17. National Record Store Day

April 17. World Circus Day

April 18. International Jugglers’ Day

April 18. National Animal Crackers Day

April 18. Newspaper Columnists’ Day

April 18. National Lineman Appreciation Day

April 18. Pet Owners Independence Day

April 19. Boston Marathon

April 19. Patriot’s Day

April 19. National North Dakota Day

April 19. National Hanging Out Day

April 19. National Amaretto Day

April 19. National Garlic Day

April 20. Chinese Language Day

April 20. Look Alike Day

April 20. Volunteer Recognition Day

April 20. National Cheddar Fries Day

April 20. National Lima Bean Respect Day

April 20. National Pineapple Upside Down Cake Day

April 21. Administrative Professionals Day

April 21. National Kindergarten Day

April 21. National Yellow Bat Day

April 21. National Chocolate Covered Cashews Day

April 22. Earth Day

April 22. Oklahoma Day

April 22. Take Our Daughters and Sons to Work Day

April 22. National Teach Children to Save Day

April 22. Girl Scout Leader Day

April 22. National Jelly Bean Day

April 23. Lovers’ Day

April 23. National Take a Chance Day

April 23. World Laboratory Day

April 23. English Language Day

April 23. National Talk Like Shakespeare Day

April 23. World Book Night

April 23. National English Muffin Day

April 23. National Zucchini Bread Day

April 23. National Cherry Cheesecake Day

April 23. National Picnic Day

April 23. National Lost Dogs Awareness Day

April 24. National Pigs in a Blanket Day

April 25. National East Meets West Day

April 25. National DNA Day

April 25. World Malaria Day

April 25. Parental Alienation Awareness Day

April 25. National Hug a Plumber Day

April 25. National Telephone Day

April 25. World Penguin Day

April 26. Hug an Australian Day

April 26. National South Dakota Day

April 26. Richter Scale Day

April 26. National Audubon Day

April 26. National Dissertation Day

April 26. National Help a Horse Day

April 26. National Kids and Pets Day

April 26. National Pretzel Day

April 27. Morse Code Day

April 27. Tell a Story Day

April 27. National Babe Ruth Day

April 27. National Prime Rib Day

April 27. National Devil Dog Day

April 28. World Day for Safety and Health at Work

April 28. International Workers’ Memorial Day

April 28. National BraveHearts Day

April 28. National Superhero Day

April 28. International Astronomy Day

April 28. National Great Poetry Reading Day

April 28. Kiss Your Mate Day

April 28. National Blueberry Pie Day

April 28. Denim Day

April 29. International Dance Day

April 29. Greenery Day

April 29. National Peace Rose Day

April 29. National Shrimp Scampi Day

April 29. National Zipper Day

April 30. International Jazz Day

April 30. National Arbor Day

April 30. Hairstyle Appreciation Day

April 30. National Honesty Day

April 30. National Raisin Day

April 30. National Oatmeal Cookie Day

April 30. National Adopt a Shelter Pet Day

April 30. Bubble Tea Day

April 30. National Bugs Bunny Day

April 30. National Sarcoidosis Day

April 30. National Military Brats’ Day

May 2021

Monthly Observances

  • ALS Awareness Month
  • Arthritis Awareness month
  • Asthma and Allergy Awareness Month
  • Better Hearing and Speech Month
  • Better Sleep Month
  • Celiac Awareness month
  • Clean Air Month
  • Cystic Fibrosis Month
  • Hepatitis Awareness Month
  • Huntington’s Disease Awareness month
  • Lyme Disease Awareness
  • National Cancer Research Month
  • National High Blood Pressure Education month
  • National Lupus Awareness Month
  • National Melanoma Skin Cancer Awareness Month
  • National Mental Health Month
  • National Neurofibromatosis month
  • National Osteoporosis Awareness and Prevention month
  • National Stroke Awareness Month
  • Healthy Vision Awareness Month
  • Asian-Pacific American Heritage Month
  • Foster Care Month
  • Date Your Mate Month
  • Gifts from the Garden month
  • Mystery Month
  • National Barbecue Month
  • National Bike Month
  • National Blood Pressure Month
  • National Hamburger Month
  • National Photography Month
  • National Recommitment Month
  • National Salad Month
  • Older Americans’ Month

Weekly Observances

  • May 2-8 – Brain Tumor Action Week
  • May 9-15 – National Women’s Health Week
  • May 9-15 – National Police Week
  • May 6-12 – National Nurses Week

May 1. Law Day

May 1. Loyalty Day

May 1. Free Comic Book Day

May 1. National Scrapbook Day

May 1. Hawaiian Lei Day

May 1. National Chocolate Parfait Day

May 1. Herb Day

May 1. National Homebrew Day

May 1. National Bombshells’ Day

May 1. Join Hands Day

May 1. May Day

May 1. Mother Goose Day

May 1. School Principals’ Day

May 1. Silver Star Service Banner Day

May 1. National Fitness Day

May 1. Save the Rhino Day

May 1. National Start Seeing Monarchs Day

May 2. National Explosive Ordnance Disposal Day

May 2. National Life Insurance Day

May 2. National Infertility Survival Day

May 2. Baby Day

May 2. Brothers and Sisters Day

May 2. National Lemonade Day

May 2. National Truffle Day

May 3. Melanoma Monday

May 3. World Press Freedom Day

May 3. National Garden Meditation Day

May 3. National Lumpy Rug Day

May 3. National Textiles Day

May 3. National SAN Architect Day

May 3. National Specially-Able Pets’ Day

May 3. National Two Different Colored Shoes Day

May 3. National Paranormal Day

May 3. National Montana Day

May 3. National Chocolate Custard Day

May 3. National Raspberry Popover Day

May 4. National Teachers’ Day

May 4. National Weather Observers’ Day

May 4. World Asthma Day

May 4. National Renewal Day

May 4. Bird Day

May 4. National Foster Care Day

May 4. National Star Wars Day

May 4. National Orange Juice Day

May 4. National Candied Orange Peel Day

May 5. Cinco de Mayo

May 5. National Bike to School Day

May 5. National Skilled Trades Day

May 5. National Astronaut Day

May 5. National Interpreter Appreciation Day

May 5. National Cartoonist Day

May 5. National Totally Chipotle Day

May 5. Oyster Day

May 5. National Hoagie Day

May 5. National Silence the Shame Day

May 6. National Nurses’ Day

May 6. National Day of Prayer

May 6. National Day of Reason

May 6. World Password Day

May 6. National Tourist Appreciation Day

May 6. National Beverage Day

May 6. National Crepe Suzette Day

May 6. No Diet Day

May 7. National Military Spouse Appreciation Day

May 7. National Provider Appreciation Day

May 7. International Tuba Day

May 7. School Lunch Hero Day

May 7. National Space Day

May 7. National Packaging Design Day

May 7. National Paste Up Day

May 7. National Barrier Awareness Day

May 7. National Roast Leg of Lamb Day

May 8. World Red Cross Red Crescent Day

May 8. Cornelia De Lange Syndrome Awareness Day

May 8. Victory in Europe Day

May 8. National Birth Mother’s Day

May 8. National Babysitter/Child Care/Daycare Provider Day

May 8. National Dog Mom’s Day

May 8. National Train Day

May 8. National Outdoor Intercourse Day

May 8. National Archery Day

May 8. National Windmill Day

May 8. World Migratory Bird Day

May 8. Iris Day

May 8. No Socks Day

May 8. Stamp Out Hunger Food Drive Day

May 8. National Coconut Cream Pie Day

May 8. National Have a Coke Day

May 8. National Student Nurse Day

May 9. Mother’s Day

May 9. Laylat al-Qadr

May 9. Lost Sock Memorial Day

May 10. World Lupus Day

May 10. Clean Up Your Room Day

May 11. Eat What You Want Day

May 11. Twilight Zone Day

May 12. International Chronic Fatigue Syndrome/Myalgic Encephalomyelitis Awareness Day

May 12. International Nurses’ Day

May 12. School Nurses’ Day

May 12. National Receptionist Day

May 12. Eid al-Fitr

May 12. Limerick Day

May 13. International Hummus Day

May 13. Frog Jumping Day

May 13. Leprechaun Day

May 14. Dance Like a Chicken Day

May 15. Peace Officers Memorial Day

May 15. Armed Forces Day

May 15. National Slider Day

May 15. National Chocolate Chip Day

May 16. Wear Purple for Peace Day

May 16. Love a Tree Day

May 16. National Sea Monkey Day

May 17. Shavuot

May 17. Pack Rat Day

May 18. International Museum Day

May 18. No Dirty Dishes Day

May 18. Visit Your Relatives Day

May 19. Emergency Medical Services for Children Day

May 19. World Plant a Vegetable Garden Day

May 19. Boy’s Club Day

May 20. World Autoimmune Arthritis Day

May 20. Be a Millionaire Day

May 20. Pick Strawberries Day

May 21. National Defense Transportation Day

May 21. National Bike to Work Day

May 21. National Endangered Species Day

May 21. National Memo Day

May 21. National Waiters and Waitresses Day

May 22. National Maritime Day

May 22. World Goth Day

May 22. Buy a Musical Instrument Day

May 23. World Turtle Day

May 23. Lucky Penny Day

May 24. International Tiara Day

May 24. National Escargot Day

May 25. National Missing Children’s Day

May 25. National Brown Bag It Day

May 25. National Wine Day

May 25. Tap Dance Day

May 26. World Otter Day

May 26. Sally Ride Day

May 27. Sunscreen Day

May 28. Amnesty International Day

May 28. Don’t Fry Friday

May 28. National Hamburger Day

May 29. International Jazz Day

May 29. Learn About Composting Day

May 30. Learn About Composting Day

May 30. Mint Julep Day

May 31. Memorial Day

May 31. World No Tobacco Day

May 31. Save Your Hearing Day

May 31. National Macaroon Day

June 2021

Monthly Observances

  • Myasthenia Gravis Awareness Month
  • National Aphasia Awareness Month
  • National Scleroderma Awareness Month
  • Headache Awareness Month
  • National Fireworks Safety Month
  • Home Safety Month
  • National Adopt a Cat Month
  • Aquarium Month
  • Candy Month
  • Dairy Month
  • Effective Communications Month
  • Fight the Filthy Fly Month
  • Great Outdoors Month
  • National Fresh Fruit and Vegetables Month
  • National Iced Tea Month
  • Rose Month
  • Turkey Lovers’ Month
  • National Accordion Awareness Month

Weekly Observances

  • June 5-13 – National Fishing and Boating Week
  • June 13-19 – National Flag Week
  • June 20-26 – Lightning Safety Week 
  • June 24-30 – Helen Keller Deaf-Blind Awareness Week 

June 1. Dare Day

June 1. Flip a Coin Day

June 2. National Rocky Road Day

June 2. National Bubba Day

June 3. World Bicycle Day

June 3. Repeat Day

June 4. National Cheese Day

June 4. National Donut Day

June 4. Applesauce Cake Day

June 4. Old Maid’s Day

June 4. Hug Your Cat Day

June 5. World Environment Day

June 5. National Trails Day

June 5. Hot Air Balloon Day

June 6. National Cancer Survivors’ Day

June 6. D-Day

June 6. National Gardening Exercise Day

June 6. National Frozen Yogurt Day

June 6. National Yo-Yo Day

June 7. National Chocolate Ice Cream Day

June 7. VCR Day

June 8. World Ocean Day

June 8. Best Friends Day

June 8. Name Your Poison Day

June 9. National Strawberry Rhubarb Pie Day

June 9. Donald Duck Day

June 10. Ballpoint Pen Day

June 10. Herb and Spices Day

June 10. Iced Tea Day

June 11. National Corn on the Cob Day

June 11. National Flip Flop Day

June 12. National Jerky Day

June 12. National Peanut Butter Cookie Day

June 12. Red Rose Day

June 13. National Weed Your Garden Day

June 13. Sewing Machine Day

June 14. Dragon Boat Festival

June 14. World Blood Donor Day

June 14. Army Birthday

June 14. Flag Day

June 14. Monkey Around Day

June 15. National Nature Photography Day

June 15. Smile Power Day

June 15. Global Wind Day

June 15. National Prune Day

June 16. Fresh Veggies Day

June 17. Eat your Vegetables Day

June 17. Nursing Assistants Day

June 18. International Panic Day

June 18. National Splurge Day

June 18. Take a Road Trip Day

June 18. International Picnic Day

June 18. International Sushi Day

June 18. Go Fishing Day

June 19. Juneteenth

June 19. World Sickle Cell Day

June 19. National Kissing Day

June 19. National Hollerin’ Contest Day

June 19. World Juggler’s Day

June 19. World Sauntering Day

June 20. Summer Solstice

June 20. Father’s Day

June 20. West Virginia Day

June 20. National Bald Eagle Day

June 20. National Turkey Lovers’ Day

June 20. Ice Cream Soda Day

June 21. International Yoga Day

June 21. Go Skateboarding Day

June 21. National Selfie Day

June 21. National Seashell Day

June 22. World Rainforest Day

June 22. National Columnists Day

June 22. National Onion Ring Day

June 22. National Chocolate Eclair Day

June 23. National Pink Day

June 23. International Widow’ Day

June 23. Let it Go Day

June 24. International Fairy Day

June 24. National Handshake Day

June 24. Swim a Lap Day

June 25. Log Cabin Day

June 25. National Catfish Day

June 25. National Food Truck Day

June 25. Take Your Dog to Work Day

June 26. Forgiveness Day

June 26. Beautician’s Day

June 26. National Canoe Day

June 27. National HIV Testing Day

June 27. National Onion Day

June 27. Sunglasses Day

June 28. Insurance Awareness Day

June 28. International Body Piercing Day

June 28. Paul Bunyan Day

June 29. Camera Day

June 29. Hug Holiday

June 29. International Mud Day

June 29. Waffle Iron Day

June 30. Meteor Day

July 2021

Monthly Observances

  • Eye Injury Prevention Month
  • Hemochromatosis Screening and Awareness Month
  • International Group B Strep Awareness Month
  • Herbal and Prescription Awareness Month
  • UV Safety Awareness Month
  • National Family Reunion Month
  • Cell Phone Courtesy Month
  • National Blueberry Month
  • National Anti-Boredom Month
  • Unlucky Month for Weddings
  • National Cell Phone Courtesy Month
  • National Grilling month
  • National Hot Dog Month
  • National Ice Cream Month
  • National Park and Recreation Month
  • National Picnic Month
  • National Watermelon Month

Weekly Observances

  • July 11-17 – National Therapeutic Recreation Week 

July 1. International Joke Day

July 1. Creative Ice Cream Flavors Day

July 1. International Chicken Wing Day

July 1. National Postal Worker Day

July 2. I Forgot Day

July 2. World UFO Day

July 3. Stay Out of the Sun Day

July 3. Compliment Your Mirror Day

July 3. Disobedience Day

July 3. Eat Beans Day

July 3. International Cherry Pit Spitting Day

July 4. Independence Day (United States)

July 4. National Country Music Day

July 4. Build a Scarecrow Day

July 4. Sidewalk Egg Frying Day

July 5. National Apple Turnover Day

July 5. National Bikini Day

July 5. Workaholics Day

July 6. International Kissing Day

July 6. National Fried Chicken Day

July 7. Father Daughter Take a Walk Together Day

July 7. National Strawberry Sundae Day

July 7. World Chocolate Day

July 8. National Blueberry Day

July 8. Body Painting Day

July 8. Video Games Day

July 9. National Sugar Cookie Day

July 9. National Motorcycle Day

July 10. Teddy Bear Picnic Day

July 11. World Population Day

July 11. Cheer Up the Lonely Day

July 11. National Blueberry Muffins Day

July 12. Pecan Pie Day

July 12. Different Colored Eyes Day

July 13. Barbershop Music Appreciation Day

July 13. Embrace Your Geekness Day

July 13. Fool’s Paradise Day

July 13. National French Fries Day

July 13. National Nitrogen Ice Cream Day

July 14. Bastille Day

July 14. Pandemonium Day

July 14. National Macaroni and Cheese Day

July 14. Shark Awareness Day

July 15. Be a Dork Day

July 15. Cow Appreciation Day

July 15. Tapioca Pudding Day

July 16. Rural Transit Day

July 16. World Snake Day

July 16. Fresh Spinach Day

July 17. World Emoji Day

July 17. Yellow Pig Day

July 17. Peace Ice Cream Day

July 18. Tish B’Av

July 18. National Ice Cream Day

July 18. National Caviar Day

July 18. Women’s Dive Day

July 19. National Raspberry Cake Day

July 19. National Daiquiri Day

July 20. Eid al-Adha

July 20. National Ice Cream Soda Day

July 20. National Lollipop Day

July 20. Ugly Truck Day

July 21. National Be Someone Day

July 21. National Hot Dog Day

July 21. National Junk Food Day

July 22. Hammock Day

July 22. Ratcatcher’s Day

July 23. Summer Olympics Opening Ceremony

July 23. Vanilla Ice Cream Day

July 24. Amelia Earhart Day

July 24. Cousins’ Day

July 24. National Day of the Cowboy

July 24. National Tequila Day

July 24. Tell an Old Joke Day

July 25. Parent’s Day

July 25. Threading the Needle Day

July 25. Culinarians’ Day

July 25. National Chili Dog Day

July 26. All or Nothing Day

July 26. Aunt and Uncle Day

July 27. National Korean War Veterans Armistice Day

July 27. Take Your Houseplants for a Walk

July 27. Take Your Pants for a Walk Day

July 27. Walk on Stilts Day

July 28. World Hepatitis Day

July 28. National Milk Chocolate Day

July 29. International Tiger Day

July 29. National Chicken Wing Day

July 29. National Lasagna Day

July 30. System Administrator Appreciation Day

July 30. Father-in-Law Day

July 30. International Friendship Day

July 30. National Cheesecake Day

July 31. National Avocado Day

July 31. Mutt’s Day

August 2021

Monthly Observances

  • Cataract Awareness Month
  • MedicAlert Awareness Month
  • National Immunization Awareness Month
  • Psoriasis Awareness Month
  • Spinal Muscular Atrophy Awareness Month
  • Admit You’re Happy Month
  • Family Fun Month
  • International Pirate Month
  • National Catfish Month
  • National Eye Exam Month
  • National Golf Month
  • National Picnic Month
  • Peach Month
  • Romance Awareness Month
  • Water Quality Month

Weekly Observances

  • August 1-6 – World Breastfeeding Week
  • August 1-7 – International Clown Week
  • August 1-7 – National Simplify Your Life Week
  • August 25-31 – Be Kind to Humankind Week

August 1. National Minority Donor Awareness Day

August 1. Colorado Day

August 1. International Forgiveness Day

August 1. National Girlfriends’ Day

August 1. Sisters’ Day

August 1. National Mahjong Day

August 1. National Raspberry Cream Pie Day

August 1. National Mountain Climbing Day

August 2. National Ice Cream Sandwich Day

August 3. National Watermelon Day

August 3. Grab Some Nuts Day

August 4. Coast Guard Birthday

August 4. National Chocolate Chip Cookie Day

August 5. National Oyster Day

August 5. Work Like a Dog Day

August 5. National Underwear Day

August 6. National Fresh Breath Day

August 6. Wiggle Your Toes Day

August 7. Purple Heart Day

August 7. Professional Speakers’ Day

August 7. National Clown Day

August 7. National Hangover Day

August 7. International Beer Day

August 7. Campfire Day

August 7. National Lighthouse Day

August 7. National Mustard Day

August 8. Summer Olympics Closing Ceremony

August 8. International Cat Day

August 8. Sneak Some Zucchini Onto Your Neighbor’s Porch Day

August 8. Middle Child’s Day

August 9. Book Lover’s Day

August 10. National S’mores Day

August 10. National Lazy Day

August 11. Presidential Joke Day

August 11. Son and Daughter Day

August 12. World Elephant Day

August 13. Friday the 13th

August 13. Blame Someone Else Day

August 13. Left Handers’ Day

August 13. National Kool-Aid Day

August 14. National Creamsicle Day

August 15. Feast of Assumption

August 15. Relaxation Day

August 16. National Tell a Joke Day

August 17. National Thrift Shop Day

August 18. World Daffodil Day

August 18. Bad Poetry Day

August 19. National Aviation Day

August 19. National Potato Day

August 20. National Radio Day

August 20. World Mosquito Day

August 21. Senior Citizens’ Day

August 21. National Honey Bee Awareness Day

August 21. National Spumoni Day

August 22. National Tooth Fairy Day

August 22. Be an Angel Day

August 23. Ride of the Wind Day

August 24. Iconic American Restaurants’ Day

August 24. Vesuvius Day

August 25. Kiss and Make Up Day

August 25. National Banana Split Day

August 26. Women’s Equality Day

August 26. National Dog Day

August 27. Global Forgiveness Day

August 27. Just Because Day

August 28. Stuffed Green Bell Peppers Day

August 28. Race your Mouse Day

August 29. International Bat Night

August 29. More Herbs, Less Salt Day

August 30. Toasted Marshmallow Day

August 30. Frankenstein Day

August 31. National Eat Outside Day

August 31. National Trail Mix Day

September 2021

Monthly Observances

  • Baby Safety Month
  • Healthy Aging Month
  • Children’s Eye Health and Safety Month
  • Cholesterol Education Awareness Month
  • Gynecologic Cancer Awareness Month
  • Leukemia and Lymphoma Awareness Month
  • National Alcohol and Drug Addiction Recovery Month
  • National Cholesterol Education Month
  • National Food Safety Month
  • Ovarian Cancer Awareness Month
  • Prostate Cancer Awareness Month
  • Reye’s Syndrome Awareness Month
  • Sickle Cell Disease Awareness Month
  • National Preparedness Month
  • Better Breakfast Month
  • Chicken Month
  • Classical Music Month
  • Fall Hat Month
  • Happy Cat Month
  • Hispanic Heritage Month
  • Honey Month
  • International Square Dancing Month
  • Little League Month
  • National Blueberry Popsicle month
  • National Courtesy Month
  • National Mushroom month
  • National Piano Month
  • Self-Improvement Month
  • National Sewing Month
  • Whole Gains Month

Weekly Observances

  • September 7-12 – National Suicide Prevention Week
  • September 13-18 – National Healthcare Environmental Services and Housekeeping Week
  • September 18-October 3 – Oktoberfest
  • September 19-25 – Reye’s Syndrome Awareness Week 

September 1. Emma M. Nutt Day

September 1. National Cherry Popover Day

September 2. VJ Day

September 3. Skyscraper Day

September 4. Bring Your Manners to Work Day

September 4. Newspaper Carrier Day

September 4. National Tailgating Day

September 4. International Bacon Day

September 4. World Beard Day

September 5. Cheese Pizza Day

September 5. Be Late for Something Day

September 6. Labor Day

September 6. Read a Book Day

September 6. Fight Procrastination Day

September 7. Rosh Hashanah

September 7. National Salami Day

September 7. National Rain nor Snow Day

September 8. International Literacy Day

September 8. National Ampersand Day

September 8. Pardon Day

September 9. Fetal Alcohol Syndrome Awareness Day

September 9. Teddy Bear Day

September 10. Suicide Prevention Day

September 10. Sewing Machine Day

September 10. Swap Ideas Day

September 11. 911 Remembrance Day

September 11. Patriot Day

September 11. Carl Garner Federal Lands Cleanup Day

September 11. No News is Good News Day

September 11. Make Your Bed Day

September 12. National Grandparents’ Day

September 12. Chocolate Milkshake Day

September 12. National Video Games Day

September 12. National Pet Memorial Day

September 13. Defy Superstition Day

September 13. Fortune Cookie Day

September 13. Kids Take Over the Kitchen Day

September 13. National Peanut Day

September 13 Positive Thinking Day

September 13. Uncle Sam Day

September 14. International Crab Fest Day

September 14. National Cream-Filled Donut Day

September 15. World Lymphoma Awareness Day

September 15. Make a Hat Day

September 15. Felt Hat Day

September 16. Yom Kippur

September 16. American Legion Day

September 16. Mayflower Day

September 16. Mexican Independence Day

September 16. Working Parents’ Day

September 16. Step Family Day

September 16. World and National Play Doh Day

September 16. Collect Rocks Day

September 17. Constitution Day

September 17. Citizenship Day

September 17. National POW/MIA Recognition Day

September 17. National Apple Dumpling Day

September 18. Air Force Birthday

September 18. National Dance Day

September 18. National Clean Up Day

September 18. International Red Panda Bear Day

September 18. National Cheeseburger Day

September 19. National Women’s Friendship Day

September 19. Wife Appreciation Day

September 19. International Talk Like a Pirate Day

September 19. National Butterscotch Pudding Day

September 20. National Pepperoni Pizza Day

September 20. National Punch Day

September 21. International Day of Peace

September 21. World Gratitude Day

September 21. World Alzheimer’s Day

September 21. Mid-Autumn Festival

September 21. Miniature Golf Day

September 22. Autumn Equinox

September 22. Business Women’s Day

September 22. Elephant Appreciation Day

September 22. Hobbit Day

September 23. Checkers Day/Dogs in Politics Day

September 24. Native American Day

September 24. National Cherries Jubilee Day

September 25. International Ataxia Awareness Day

September 25. National Comic Book Day

September 25. International Rabbit Day

September 25. National Hunting and Fishing Day

September 25. National Public Lands Day

September 26. Gold Star Mother’s Day

September 26. Johnny Appleseed Day

September 27. Shemini Atzeret

September 27. Crush a Can Day

September 28. Ask a Stupid Question Day

September 28 National Good Neighbor Day

September 28. Confucius’s Birthday

September 29. World Heart Day

September 29. Simchat Torah

September 30. National Mud Pack Day

October 2021

Monthly Observances

  • Children’s Health Awareness Month
  • Dental Hygiene Month
  • Breast Cancer Awareness Month
  • Down Syndrome Awareness Month
  • Healthy Lung Awareness Month
  • Liver Awareness Month
  • National Orthodontic Health Month
  • National Spina Bifida Awareness Month
  • Rett Syndrome Awareness Month
  • Sudden Infant Death Syndrome Awareness Month
  • Domestic Violence Awareness Month
  • Energy Awareness Month
  • Adopt a Dog Month
  • National Book Month
  • LGBT History Month
  • National Chiropractic Month
  • Clergy Appreciation Month
  • National Crime Prevention Month
  • National Cyber Security Awareness Month
  • National Disability Employment Awareness Month
  • National Physical Therapy Month
  • Vegetarian Awareness Month
  • American Cheese Month
  • American Pharmacist Month
  • Applejack Month
  • Computer Learning Month
  • Cookie Month
  • Eat Country Ham Month
  • National Pizza Month
  • National Popcorn Poppin’ Month
  • Seafood Month
  • Sarcastic Month

Weekly Observances

  • October 3-9 – Mental Illness Awareness Week
  • October 3-9 – Fire Prevention Week
  • October 3-9 – Get Organized Week
  • October 4-8 – Customer Service Week
  • October 10-16 – Pet Peeve Week
  • October 10-16 – Earth Science Week
  • October 17-23 – National Chemistry Week
  • October 23-31 – Red Ribbon Week

October 1. World Smile Day

October 1. International Day for the Elderly

October 1. National Homemade Cookies Day

October 1. International Coffee Day

October 1. World Vegetarian Day

October 2. World Farm Animals Day

October 2. International Frugal Fun Day

October 2. National Custodial Worker Day

October 2. World Card Making Day

October 2. Name Your Card Day

October 3. National Boyfriends’ Day

October 3. Virus Appreciation Day

October 3. Techies Day

October 4. Child Health Day

October 4. National Frappe Day

October 4. National Golf Day

October 5. World Teachers’ Day

October 5. Do Something Nice Day

October 6. World Cerebral Palsy Day

October 6. Physician Assistant Day

October 6. National Kale Day

October 6. International Walk to School Day

October 6. Come and Take It Day

October 7. National Depression Screening Day

October 8. American Touch Tag Day

October 8. World Egg Day

October 9. Leif Erikson Day

October 9. Fire Prevention Day

October 9. Curious Events Day

October 9. National Motorcycle Ride Day

October 9. International Newspaper Carrier Day

October 9. Moldy Cheese Day

October 10. World Mental Health Day

October 10. National Angel Food Cake Day

October 11. Indigenous People’s Day

October 11. Columbus Day

October 11. It’s My Party Day

October 12. Older Farmer’s Day

October 12. Cookbook Launch Day

October 12. National Gumbo Day

October 12. Moment of Frustration Day

October 13. Metastatic Breast Cancer Awareness Day

October 13. Navy Birthday

October 13. Emergency Nurses Day

October 13. International Skeptics Day

October 13. National Take your Parents to Lunch Day

October 13. Take Your Teddy Bear to Work Day

October 13. National Fossil Day

October 14. Be Bald and Free Day

October 14. National Dessert Day

October 15. White Cane Safety Day

October 15. Boss’ Day

October 16. World Food Day

October 16. World Spine Day

October 16. Sweetest Day

October 16. Dictionary Day

October 17. National Pasta Day

October 17. Wear Something Gaudy Day

October 18. No Beard Day

October 18. National Meatloaf Appreciation Day

October 19. Mawlid

October 19. Evaluate Your Life Day

October 20. World Osteoporosis Day

October 20. International Chefs’ Day

October 20. Brandied Fruit Day

October 21. Babbling Day

October 21. Count Your Buttons Day

October 21. International Nacho Day

October 21. National Pumpkin Cheesecake Day

October 22. International Stuttering Awareness Day

October 22. National Nut Day

October 23. Make a Difference Day

October 23. TV Talk Show Host Day

October 23. National Mole Day

October 24. United Nations

October 24. Mother-in-Law Day

October 24. National Bologna Day

October 25. International Artist Day

October 25. World Opera Day

October 25. World Pasta Day

October 25. Punk for a Day Day

October 26. National Mincemeat Meat

October 27. Lung Health Day 

October 27. Black Cat Day

October 28. National Chocolate Day

October 28. Plush Animal Lover’s Day

October 29. Nevada Day

October 29. National Frankenstein Day

October 30. National Candy Corn Day

October 30. Mischief Night

October 31. Halloween

October 31. Carve a Pumpkin Day

October 31. Increase Your Psychic Powers Day

November 2021

Monthly Observances

  • Alzheimer’s Disease Awareness Month
  • National Diabetes Awareness Month
  • Juvenile Diabetes Awareness
  • Diabetic Eye Disease Month
  • National Epilepsy Awareness Month
  • National Healthy Skin Month
  • National Hospice and Palliative Care Month
  • National Marrow Awareness Month
  • Lung Cancer Awareness
  • Pancreatic Cancer Awareness Month
  • Prematurity Awareness Month
  • Pulmonary Hypertension Awareness Month
  • National Family Caregivers’ Month
  • National Adoption Awareness Month
  • Child Safety Protection Month
  • National Model Railroad Month
  • Aviation History Month
  • National Novel Writing Month
  • Real Jewelry Month
  • National Sleep Comfort Month
  • Peanut Butter Lovers’ Month
  • Native American Heritage Month

Weekly Observances

  • November 14-20 – American Education Week
  • November 21-27 – Game and Puzzle Week
  • November 28-December 6 – Hanukkah
  • November 28-December 24 – Advent

November 1. All Saint’s Day

November 1. National Author’s Day

November 1. World Vegan

November 2. Election Day

November 2. All Soul’s Day

November 2. Deviled Egg Day

November 2. Look for Circles day

November 3. Cliché Day

November 3. Housewife’s Day

November 3. Sandwich Day

November 4. Diwali

November 4. King Tut Day

November 4. Check Your Blood Pressure Day

November 4. Use Your Common Sense Day

November 4. Men Make Dinner Day

November 5. Gunpowder Day

November 5. Guy Fawkes Day

November 6. Marooned Without a Compass Day

November 6. National Nacho Day

November 6. Saxophone Day

November 7. Daylight Saving Time ends

November 7. National Bittersweet Chocolate with Almonds Day

November 8. Cook Something Bold Day

November 8. Dunce Day

November 9. World Freedom Day

November 9. Chaos Never Dies Day

November 10. Marine Corps Birthday

November 10. Forget-Me-Not Day

November 10. Young Readers’ Day

November 11. Veterans’ Day

November 11. World Origami Day

November 12. Chicken Soup for the Soul Day

November 12. World Pneumonia Day

November 13. Caregiver Appreciation Day

November 13. World Kindness Day

November 13. Sadie Hawkins Day

November 13. National Indian Pudding Day

November 14. World Diabetes Day

November 14. Operating Room Nurse Day

November 15. National Recycling Day

November 15. National Philanthropy Day

November 15. Clean Your Refrigerator Day

November 16. International Tolerance Day

November 16. National Fast Food Day

November 16. Have a Party with Your Bear Day

November 16. Button Day

November 17. World Peace Day

November 17. Take a Hike Day

November 17. Homemade Bread Day

November 17. Electronic Greeting Card Day

November 18. Occult Day

November 19. Great American Smoke Out

November 19. Have a Bad Day Day

November 20. Universal Children’s Day

November 20. National Absurdity Day

November 21. World Hello Day

November 21. National Adoption Day

November 21. False Confession Day

November 22. Go For a Ride Day

November 23. National Espresso Day

November 23. National Cashew Day

November 23. Eat a Cranberry Day

November 24. Evolution Day

November 24. All Our Uncles are Monkeys Day

November 24. National Tie One On Day

November 25. Thanksgiving

November 25. National Parfait Day

November 26. Black Friday

November 26. Buy Nothing Day

November 26. You’re Welcome Day

November 26. Pins and Needles Day

November 28. French Toast Day

November 28. Make Your Own Head Day

November 28. Red Planet Day

November 29. Cyber Monday

November 29. Square Dance Day

November 30. Stay Home Because You’re Well Day

December 2021

Monthly Observances

  • Drunk Driving Awareness

Weekly Observances

  • December 26-January 1 – Kwanzaa

December 1. World AIDS Day

December 1. Eat a Red Apple Day

December 2. National Fritters Day

December 3. International Day of Persons with Disabilities

December 3. National Roof Over Your Head Day

December 4. Santa’s List Day

December 4. Wear Brown Shoes Day

December 5. Bathtub Party Day

December 5. Repeal day

December 6. St. Nicholas Day

December 6. Bartender Appreciation Day

December 6. Mitten Tree Day

December 6. Put On Your Own Shoes Day

December 7. Pearl Harbor Remembrance Day

December 7. International Civil Aviation Day

December 7. Letter Writing Day

December 7. National Cotton Candy Day

December 8. National Brownie Day

December 8. Take It In the Ear Day

December 9. Christmas Card Day

December 9. National Pastry Day

December 10. Human Rights Day

December 10. Nobel Prize Day

December 11. National Noodle Ring Day

December 13. National Guard Birthday

December 12. National Ding-a-Ling Day

December 13. Poinsettia Day

December 13. Violin Day

December 14. International Monkey Day

December 14. National Bouillabaisse Day

December 14. Roast Chestnuts Day

December 15. Bill of Rights Day

December 15. National Lemon Cupcake Day

December 16. National Chocolate Covered Anything Day

December 17. Pan American Aviation Day

December 17. Wright Brothers Day

December 17. National Maple Syrup Day

December 18. Bake Cookies Day

December 18. National Roast Suckling Pig Day

December 19. Look for an Evergreen Day

December 19. Oatmeal Muffin Day

December 20. Go Caroling Day

December 21. Winter Solstice

December 21. National Flashlight Day

December 21. Look on the Bright Side Day

December 21. Humbug Day

December 21. Forefather’s Day

December 21. Crossword Puzzle Day

December 22. National Date Nut Bread Day

December 23. Festivus

December 23. Roots Day

December 24. Christmas Eve

December 24. National Eggnog Day

December 25. Christmas Day

December 25. National Pumpkin Pie Day

December 26. National Fruitcake Day

December 26. Make Cut Out Snowflakes Day

December 26. Boxing Day

December 28. Card Playing Day

December 29. Pepper Pot Day

December 30. Bacon Day

December 30. National Bicarbonate of Soda Day

December 31. New Year’s Eve

December 31. Make Up Your Mind Day

December 31. Unlucky Day

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What Can a Brand Awareness Campaign Do For You?

What is Brand Awareness & Why is it Important?

Brand awareness is pretty self-explanatory at the surface: Do people know about your brand? We’ve all heard of the “marketing funnel,” sometimes called the sales funnel, right? For those readers who haven’t, the funnel is a representation of the consumer journey to purchase (or whatever your brand’s goal is). There are tons of versions of the funnel, there are also variations based on industry. However, there is one thing in common across all industries and funnel versions: The start to any consumer journey is brand awareness!

Brand awareness is when a person hears your brand name and can easily identify things such as what you sell and your brand’s values. On the other hand, brand awareness is also when a person desires a certain product or service and associates your brand with those needs. For example, if you want to purchase from natural food brands, Whole Foods Market is likely to cross your mind. This is brand awareness. Another example is when you hear a brand name such as Organic Valley, you probably can recall that they sell milk. Sensing a pattern here? Choosing to become a natural food brand’s customer starts with knowing what the brands are and what they have to offer.

Brand awareness campaigns are designed and implemented in a huge variety of ways ranging from out-of-home billboards to blimps. You may have noticed a particular brand sponsor an athlete or an event you’ve attended. You’ve guessed it, that’s likely a brand awareness campaign! Here at ChuckJoe we focus on the digital aspects of brand awareness ranging from paid social media advertising to display banners to influencer marketing campaigns and more. 

 

Benefits of a Brand Awareness Campaign

It’s important to remember that brand awareness is only the first step in the consumer journey. Therefore, the initial goal of a brand awareness campaign isn’t to drive sales, but to be top-of-mind when consumers do reach a point in their lives when they want what you sell. In fact, studies show that consumers have a huge preference for brands that have high awareness despite quality and price factors. So, how exactly can an awareness campaign help your brand? Let us count the ways:

  1. Increase credibility and trust: One of the top advantages of having a well-known brand name is that it builds trust with consumers, and with trust brings preference. In fact, over half of shoppers would rather try new products when they come from a brand name they are familiar with.
  2. Competitive advantage: Knowing what your brand is all about is a big part of brand awareness and articulating this should always include the thing you do better than all of the other brands in your space. Once everyone knows what that is, they’ll know you’re the brand for the job! 😉
  3. Be more easily recognized: It’s no coincidence that when we see a certain color blue we think of Tiffany & Co. That’s brand recognition at its finest and is brought about by brand awareness. No matter what brand uses that color blue, many people are likely to still think of Tiffany. Other examples are well-known logos. You don’t need to hear the name “Nike” to think of it when you see the “swoosh.” These types of connections help keep brands top-of-mind with minimal effort.
  4. Increase word-of-mouth: Often times we hear about word-of-mouth increasing brand awareness and not the other way around. However, if you think of it, brand awareness is what facilitates word-of-mouth. The person who shares information about a brand that can bring value to others looking for that brand’s goods or services is a result of that person being aware of the brand. Therefore, brand awareness can increase your brand’s chances of being the topic of word-of-mouth, and Nielsen reports that 92% of consumers believe word-of-mouth from friends and family more than they do advertising campaigns.
  5. Build bonds with consumers: Remember that part of brand awareness is understanding a brand’s values. If the values of your brand and the values of consumers align, this can be the start of a bond that can lead to not only sales, but brand loyalty.

With all of the emphasis on generating engagement and conversions, awareness often doesn’t get the love it deserves. Understanding the benefits of brand awareness is the foundation for building customer preferences, customer loyalty and brand recognition. Ready to start your brand awareness campaign? Don’t hesitate to reach out to discover the opportunities of building brand awareness online.

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ChuckJoe

At ChuckJoe, we have a passion for doing digital marketing for socially responsible companies, particularly in the natural food and beverage space! For the past 4 years, we’ve gotten immensely familiar with social good companies by working with them or admiring them from afar. Here’s a countdown of our top 10  favorite CSR (corporate social responsibility) companies!

10. Honest Tea

Honest Tea certifications include B Corp, Fair Trade, USDA Organic and Cradle to Cradle. Their mission is inclusive of promoting health and wellness, reducing environmental impact, creating economic opportunity, and democratizing organics. Some noteworthy mentions include spending over $2 million in Fair Trade premiums, donating 1% of their profits to environmental charities, and the commitment to find sustainable packaging alternatives by 2030 from the “World Without Waste” initiative. 

We love that Honest Kids, which contains half the amount of sugar than leading kids drinks, are being offered in more than 53,000 restaurants, including McDonald’s!

 

9. Alter Eco

Alter Eco certifications include B Corp, Fair Trade, USDA Organic, and NON-GMO Project Verified. Their mission includes a full circle of sustainability which includes investing in farmers, regenerating the earth, eliminating waste, and choosing clean ingredients. In their efforts to achieve zero waste, they pioneered compostable packaging called Gone4Good. 

We love their delicious dark chocolates, but especially their non-toxic, non-GMO, and plant-based packaging!

8. IMPERFECT PRODUCE

Imperfect Produce was founded in 2015 with the mission to, “eliminate food waste and build a better food system for everyone.” This D2C (direct to consumer) grocery service prevents food waste by saving foods that have cosmetic imperfections, that have been discontinued, that have surplus without buyers, that have package changes, and foods that have been short-coded (expiration dates less than a few months away).

We have loved connecting with Imperfect Produce at Conscious Capitalism of Los Angeles events. We love that they have donated 4.1 million pounds of food, saved 100 million pounds of “imperfect” food, and provided 321,000 reduced cost boxes to low-income families!

7. BEN & JERRY’S

Ben & Jerry’s certifications include B Corp, Fair Trade, and Humane-Certified cage-free farms. Their 3-part mission of linked prosperity includes socially responsible practices on ingredient sourcing and purchasing, manufacturing and people, community and giving-back practices. 

We love Ben & Jerry’s holistic CSR model so much that we dedicated an entire blog towards their commendable efforts. Read about how they champion social justice and the climate crisis here: “How Ben and Jerry’s Incorporates Social Responsibility Through Conscious Capitalism.”

 

6. CLOVER SONOMA

 

Clover Sonoma certifications include B Corp, American Humane Certified, NON-GMO Certified, USDA Organic, and SQFI (Safe Quality Food Institute). Through the Clover Promise of Excellence, they ensure quality dairy through farming practices that exceed industry regulations! Clover Sonoma encourages their employees to volunteer in local communities with the Power Hours Program. They also giveback by donating 5% of their annual profits to dairy initiatives, educational and value-based youth programs, and local community programs!

We love that their healthy and happy cows are raised on family farms allowing them to graze in open pastures, diet on fresh grass, hay and grains, and are not treated with the growth hormone rBST! 

5. REBBL

Rebbl certifications include B Corp, Fair Trade, and USDA Organic. Their unique purpose is to “nourish, uplift, and delight the world, while serving the NFS (Not For Sale) mission to end human trafficking.” Rebbl has helped over 20,000 people out of trafficking and donated over $1 million to NFS projects! It’s no wonder why this vegan beverage company made B Corp’s list as an honoree for ‘Best For The World 2019’ and Fast Company’s‘ 2019 World Changing Ideas’ for social justice! 

We love that Rebbl directly supports communities that are vulnerable to human trafficking and prevents it from happening in the first place through global sustainable social projects. Check out some of the work that we loved helping them with, here!

4. FAIR TRADE USA

“Fair Trade USA enables sustainable development and community empowerment by cultivating a more equitable global trade model that benefits farmers, workers, fishermen, consumers, industry, and the earth. We achieve our mission by certifying and promoting fair trade products.”

The Fair Trade seal makes it easy for conscious consumers to identify goods made responsibly, fairly and sustainably! They have empowered over 950,000 farmers, financially supported $610 million to farming producers, and have certified over 1,250 responsible businesses!

 We love Fair Trade’s Community Development Fund! The producers in their farming committees vote on how to spend their additional funds which provide solutions unique to their social, economic, and environmental needs. Check out our blog on Patagonia who’s been Fair Trade Certified since 2014!

 

3. WHOLE FOODS MARKET

Whole Foods’ purpose is to “nourish people and the planet.” When it comes to natural and organic products, they definitely set the standards for high quality in the industry! They also have a resolute commitment to sustainable agriculture and seafood. Social responsibility is demonstrated through their diverse foundations to alleviate global poverty, support schools and families to improve children’s nutrition, and to improve local underserved communities.

We love their Whole Trade Guarantee which ensures commitment to ethical trade and working conditions; each purchase funds community projects such as schools and health clinics! We also shamelessly love Amazon’s free Whole Foods Market delivery service for Prime members.

 

2. THE WONDERFUL COMPANY

Our runner up is The Wonderful Company! Their mission is to “make the world a better and healthier place through our uncompromising, iconic brands, our commitment to the development and well-being of our employees, and our unique philanthropic efforts in the communities we serve.” Founders Lynda and Stewart Resnick have pledged $750 million to Caltech to support and expand sustainability endeavors in order to fight the climate crisis. 

We love their one of a kind giveback program that empowers employees to donate to nonprofits in local communities! Since 2006, Wonderful employees have donated $45 million to 7,800 different non-profits and have volunteered over 25,000 hours! 

 

1. B CORPORATION

B Corp takes the #1 spot in our top 10 CSR list! One of the biggest reasons we’re fond of the previously mentioned B Corp Certified companies is because of their transparency! It’s important for conscious consumers and all stakeholders in that matter, to be able to evaluate social, economic, and environmental performance through yearly reports. The B Corp certification process also ensures and verifies the performance of commited conscious companies who truly benefit people and the planet.

On August 15, 2019, 131 CEOs of the Business Roundtable (including CEOs for Walmart, Apple, and Amazon) signed a statement pledging to deliver value to customers, deal fairly and ethically with suppliers, support communities, etc. 

Now what we love most about B Corp is how they clapped back in style 9 days later with a full page letter in The New York Times calling out the leaders from Business Roundtable to choose social responsibility over profit. They end their brilliant ad with, “let’s work together to make real change happen” and 33 B Certified CEOs signatures.  

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2020 Calendar of Social Media and Tentpole Holidays

Touching on silly social media holidays to major tentpole holidays are easy wins for your digital marketing, social media, email marketing, and more. We have compiled a robust calendar of these events and the dates that they will occur in 2020! Be sure to bookmark this page for reference throughout the year

January 2020

Monthly Observances

  • National Blood Donor Month
  • National Thank You Month
  • National Hobby Month
  • National Tea Month
  • Girl Scout Cookie Season Begins

Weekly Observances

  • January 14-20 – Hunt For Happiness Week
  • January 15-19 – Sugar Awareness Week
  • January 22-26 – Clean Out Your Inbox Week
  • January 22-26 – National School Choice Week
  • January 28-February 2 – Meat Week

January 1. New Year’s Day #NewYearsDay

January 2. Science Fiction Day #ScienceFictionDay

January 4. National Trivia Day #NationalTriviaDay

January 5. Golden Globe Awards #GoldenGlobes

January 9. Bubble Bath Day #BubbleBathDay

January 14. Clean Off Your Desk Day #CleanOffYourDeskDay

January 15. Hat Day #HatDay

January 16. Get To Know Your Customers Day

January 18. Winnie The Poo Day #WinnieThePooDay

January 20. Cheese Lovers Day #CheeseLoversDay

January 20. Martin Luther King, Jr. Day #MLKDay

January 20. Blue Monday, Jr. Day #BlueMonday

January 23. National Pie Day #PieDay

January 24. National Compliment Day #NationalComplimentDay

January 25. Year Of The Rat #YearOfTheRat

January 28. Data Privacy Day #PrivacyAware

January 31. Backwards Day #BackwardsDay

January 31. Hot Chocolate Day #HotChocolateDay

 

February 2020

Monthly Observances

  • Black History Month
  • American Heart Month
  • National Heart Month
  • National Weddings Month
  • National Cherry Month

Weekly Observances

  • February 1-7 Eating Disorder Awareness Week
  • February 6-13 – New York Fashion Week
  • February 10-16 – Freelance Writers Appreciation Week
  • February 13-19 – International Flirting Week
  • February 14-21 – Condom Week
  • February 14-20 – Random Acts of Kindness Week
  • February 14-18 – London Fashion Week
  • February 18-24 – Milan Fashion Week
  • February 24-March 4 – Paris Fashion Week

February 1.  Eat Ice Cream For Breakfast Day #IceCreamForBreakfastDay

February 1.  Bubblegum Day #BubblegumDay

February 2. Groundhog Day #GroundhogDay

February 2. Super Bowl LIII #SBLIII

February 4. World Cancer Day #WorldCancerDay

February 5. National Singing Day #SingingDay

February 5. World Nutella Day

February 5. National Weather Persons Day

February 7. Wear Red Day #WearRed

February 6. Chopsticks Day #ChopsticksDay

February 9. Oscars Ceremony

February 9. National Pizza Day #NationalPizzaDay

February 11. Make A Friend Day #MakeAFriendDay

February 14. Valentine’s Day #ValentinesDay

February 17. Random Acts Of Kindness Day #RandomActsOfKindnessDay

February 17. Presidents Day #PresidentsDay

February 18. Drink Wine Day #DrinkWineDay

February 20. Love Your Pet Day #LoveYourPetDay

February 21. Sticky Bun Day #StickyBunDay

February 22. Be Humble Day #BeHumbleDay

February 22. Be Humble Day #BeHumbleDay

February 22. Be Humble Day #BeHumbleDay

February 24. 91st Academy Awards #AcademyAwards

February 26. Pistachio Day #PistachioDay

February 27. No Brainer Day #NoBrainerDay

March 2020

Monthly Observances

  • Women’s History Month
  • Nutrition Month
  • Peanut Month
  • Music in Our Schools Month
  • Craft Month
  • Irish Heritage Month
  • American Red Cross Month
  • March for Meals
  • The Great American Cleanup

Weekly Observances

  • March 23-28 – National Sleep Awareness Week
  • March 12-17 – Girl Scout Week
  • March 12-17 – Campfire Birthday Week
  • March 26-31 – National Cleaning Week

March 2. Peanut Butter Lovers Day #ILovePeanutButter #PeanutButterLover

March 2. Old Stuff Day #OldStuffDay

March 3. World Wildlife Day #WorldWildlifeDay

March 4. Grammar Day #GrammarDay

March 6. National Employee Appreciation Day #EmployeeAppreciationDay

March 7. National Be Heard Day #NationalBeHeardDay

March 8. International Women’s Day #BeBoldForChange

March 8. Daylight Saving Time begins #DaylightSaving

March 10. Pack Your Lunch Day #PackYourLunchDay

March 12. Girl Scouts Day #GirlScoutsDay

March 14.Popcorn Lover’s Day #PopcornLoversDay

March 15. World Consumer Rights Day #WCRD2020

March 16. Freedom Of Information Day #FreedomOfInformationDay

March 17. St. Patrick’s Day #StPatricksDay

March 18. Awkward Moments Day #NationalAwkwardMomentsDay

March 19. Spring Equinox -First Day of Spring #FirstDayofSpring #SpringEquinox

March 20. Proposal Day #ProposalDay

March 21. World Poetry Day #WorldPoetryDay

March 23. Puppy Day #PuppyDay

March 28. Weed Appreciation Day

March 31. World Back Up Day #WorldBackupDay

April 2020

Monthly Observances

  • Earth Month
  • National Volunteer Month
  • National Autism Awareness Month
  • Keep America Beautiful Month
  • National Garden Month
  • Stress Awareness Month
  • National Poetry Month

Weekly Observances

  • April 15-22 – National Volunteer Week
  • April 16-22- Animal Cruelty/Human Violence Awareness Week
  • April 23-29 – Administrative Professionals Week
  • April 22-28 – Every Kid Healthy Week
  • April 22-28 – National Princess Week

April 1. April Fools Day #AprilFools

April 2. World Autism Awareness Day #WAAD

April 3. National Walking Day #NationalWalkingDay

April 4. Hug a Newsperson Day #HugANewsperson

April 10. National Siblings Day #NationalSiblingsDay

April 11. National Pet Day #NationalPetDay

April 16. National Wear Your Pajamas to Work Day #PJDay

April 18. National High-Five Day #NH5D

April 19. Good Friday #GoodFriday

April 20. National Look-Alike Day #NationalLookAlikeDay

April 21. Easter #HappyEaster

April 22. Earth Day #EarthDay2019

April 24. Denim Day #DenimDay

April 25. World Malaria Day #EndMalariaForGood

April 26.  Arbor Day #ArborDay

April 28. Pay It Forward Day #PayItForward

April 29. International Dance Day #InternationalDanceDay

April 30. National Honesty Day #NationalHonestyDay

May 2020

Monthly Observances

  • ALS Awareness
  • Asthma Awareness
  • National Celiac Disease Awareness Month
  • Clean Air Month
  • Global Employee Health and Fitness Month
  • National Barbecue Month
  • National Bike Month
  • National Hamburger Month
  • National Salad Month
  • National Photograph Month
  • Gifts from the Garden Month
  • Lupus Awareness Month
  • Military Family Appreciation Month

Weekly Observances

  • Food Allergy Awareness Week (second full week of May)
  • April 30-May 4 – National Tourism Week
  • April 30-May 4 – Drinking Water Week
  • April 30-May 4 – National Pet Week
  • May 7-11 – Teacher Appreciation Week
  • May 6- 12 – Nurse’s Week

May 1. May Day #MayDay

May 2. World Password Day #WorldPasswordDay

May 3. Space Day #SpaceDay

May 4. Star Wars Day #StarWarsDay & #Maythe4thBeWithYou

May 5. Cinco de Mayo #CincoDeMayo

May 6. National Nurses Day #NursesDay

May 7. Thank a Teacher Day #ThankATeacher

May 10. Mother’s Day #MothersDay

May 12. National Limerick Day #NationalLimerickDay

May 13. Mother’s Day #MothersDay

May 15. International Day of Families #FamilyDay

May 17.National Bike to Work Day #BTWD

May 21. National Memo Day #NationalMemoDay

May 24. National Scavenger Hunt Day #NationalScavengerHuntDay

May 25.  Memorial Day #MemorialDay #MDW

May 28. Hamburger Day #NationalHamburgerDay

May 29. Paperclip Day #PaperclipDay

May 31. World No-Tobacco Day #NoTobacco

June 2020

Monthly Observances

  • Men’s Health Month
  • National Safety Month
  • Acne Awareness Month
  • LGBTQ Pride Month
  • National Adopt a Cat Month
  • Aquarium Month
  • Candy Month

Weekly Observances

  • June 4-10 – Pet Appreciation Week
  • June 12-18 – Men’s Health Week

June 1. National Say Something Nice Day #SaySomethingNice

June 1. International Children’s Day #ChildrensDay

June 2. National Cancer Survivor’s Day #NCSD2019

June 3. Leave The Office Early Day #LeaveTheOfficeEarlyDay

June 5. World Environment Day #WorldEnvironmentDay

June 5. National Donut Day #NationalDonutDay

June 6. Higher Education Day #HigherEducationDay

June 7. National Donut Day #NationalDonutDay

June 8. Best Friends Day #BestFriendsDay

June 14. World Blood Donor Day #GiveBlood

June 16. Father’s Day #FathersDay

June 20. First Day of Summer #SummerSolstice

June 20.  World Refugee Day #WithRefugees

June 21.  National Selfie Day #NationalSelfieDay

June 21. Father’s Day #FathersDay

June 27. National Sunglasses Day #NationalSunglassesDay

June 30. Social Media Day #SMDay

July 2020

Monthly Observances

  • Ice Cream Month
  • National Grilling Month
  • National Picnic Month
  • National Independent Retailer Month
  • National Blueberry Month

Weekly Observances

  • July 15-21 – Capture the Sunset Week
  • July 16-22 – Independent Retailers Week

July 1. National Postal Worker Day  #NationalPostalWorkerDay

July 2. World UFO Day #WorldUFODay

July 4. Independence Day (United States)

July 7. World Chocolate Day #WorldChocolateDay

July 11. Cheer Up the Lonely Day #CheerUpTheLonelyDay

July 12. Malala Day #MalalaDay

July 15. Give Something Away Day #GiveSomethingAwayDay

July 17. World Emoji Day #WorldEmojiDay

July 18. Nelson Mandela International Day #MandelaDay

July 26. Talk in an Elevator Day #TalkInAnElevatorDay

July 30. International Day of Friendship #DayOfFriendship

August 2020

Monthly Observances

  • Back to School Month
  • National Golf Month
  • National Breastfeeding Month
  • Family Fun Month
  • Peach Month

Weekly Observances

  • August 6-12 – National Farmers’ Market Week
  • August 13-19 – National Motorcycle Week
  • August 13-19 – Feeding Pets of the Homeless Week

August 1. Respect for Parents Day #RespectForParentsDay

August 2. National Coloring Book Day #NationalColoringBookDay

August 8. International Cat Day #InternationalCatDay

August 9. National Book Lovers Day #NationalBookLoversDay

August 10. National Lazy Day #LazyDay

August 11. National Sons and Daughters Day  #SonsAndDaughtersDay

August 12. International Youth Day #YouthDay

August 13. International Lefthanders Day #LefthandersDay

August 15. National Relaxation Day #NationalRelaxationDay

August 16. National Tell a Joke Day #NationalTellAJokeDay

August 19. World Photo Day #WorldPhotoDay

August 20. National Lemonade Day #NationalLemonadeDay

August 26. National Dog Day #NationalDogDay

August 26. National Women’s Equality Day #WomensEqualityDay

September 2020

Monthly Observances

  • Wilderness Month
  • National Preparedness Month
  • National Food Safety Education Month
  • Fruit and Veggies—More Matters Month
  • National Yoga Awareness Month
  • Whole Grains Month
  • Hispanic Heritage Month
  • Little League Month
  • Better Breakfast Month

Weekly Observances

  • September 9-15 – National Suicide Prevention Week
  • September 18-24 – Pollution Prevention Week
  • September 17-23 – National Indoor Plant Week
  • September 24-30 – National Dog Week

September 2. Labor Day #LaborDay

September 4. National Wildlife Day #NationalWildlifeDay

September 5. International Day of Charity #CharityDay

September 6. Read a Book Day #ReadABookDay

September 8. International Literacy Day #LiteracyDay

September 11. National Day of Service and Remembrance #911Day

September 12. National Video Games Day #NationalVideoGamesDay

September 13. Stand Up To Cancer Day #KissCancerGoodbye

September 19. Talk Like a Pirate Day #TalkLikeAPirateDay

September 21. International Day of Peace #PeaceDay

September 22. Car-Free Day #CarFreeDay

September 23. First Day of Fall

September 25. National Women’s Health and Fitness Day #FitnessDay

September 26. European Day of Languages #EDL2019

September 27. World Tourism Day #WTD2019

September 28. World Rabies Day #WorldRabiesDay

September 30. International Podcast Day #InternationalPodcastDay

October 2020

Monthly Observances

  • Breast Cancer Awareness Month
  • AIDS Awareness Month
  • Bully Prevention Month
  • Adopt a Shelter Dog Month
  • Celiac Disease Awareness Month
  • Financial Planning Month
  • National Pizza Month
  • Allergy Appreciation Month

Weekly Observances

  • October 1-7 – Great Books Week
  • October 1-7 – National Work From Home Week
  • October 15-21 – Mediation Week
  • October 15-21 – National Business Women’s Week
  • October 22-28 – National Red Ribbon Week

October 1. World Vegetarian Day #WorldVegetarianDay

October 2. International Day of Nonviolence  #InternationalDayOfNonviolence

October 3.  National Techies Day #TechiesDay

October 4. World Smile Day #WorldSmileDay

October 5. World Teachers Day #WorldTeachersDay

October 7. World Habitat Day #WorldHabitatDay

October 10. World Mental Health Day #WorldMentalHeathDay

October 11. International Day of the Girl #DayOfTheGirl

October 13. National Train Your Brain Day #TrainYourBrainDay

October 14. National Dessert Day #DessertDay

October 15. Global Handwashing Day #GlobalHandwashingDay

October 16. World Food Day #FoodDay

October 17. International Day for Eradication of Poverty #EndPoverty

October 20. World Statistics Day #StatisticsDay

October 21. Reptile Awareness Day #ReptileAwarenessDay

October 24.  United Nations Day #UNDay

October 25. Greasy Foods Day #GreasyFoodsDay

October 30. Checklist Day #ChecklistDay

October 31. Halloween #Halloween

November 2020

Monthly Observances

  • Movember
  • National Healthy Skin Month
  • Gluten-Free Diet Awareness Month
  • National Adoption Month
  • National Gratitude Month
  • Peanut Butter Lovers’ Month
  • National Diabetes Awareness Month

Weekly Observances

  • November 13-19 – World Kindness Week
  • November 13-17 – American Education Week

November 1.  World Vegan Day #WorldVeganDay

November 3.National Sandwich Day #NationalSandwichDay

November 4. National Candy Day #NationalCandyDay

November 8. National Cappuccino Day #CappuccinoDay

November 11. Veterans Day #VeteransDay

November 13. World Kindness Day #WKD

November 14. World Diabetes Day #WDD

November 15. America Recycles Day #BeRecycled

November 16. International Day for Tolerance #ToleranceDay

November 17. International Students Day #InternationalStudentsDay

November 19. International Men’s Day #InternationalMensDay

November 20. Universal Children’s Day #UNChildrensDay

November 21. World Hello Day #WorldHelloDay

November 26. National Cake Day #NationalCakeDay

November 28. Thanksgiving Day #Thanksgiving

November 29. Black Friday #BlackFriday

November 30. Computer Security Day #ComputerSecurityDay

December 2020

Monthly Observances

  • National Human Rights Month
  • Operation Santa Paws
  • Bingo Month

Weekly Observances

  • December 2-10 – Chanukah
  • December 26-January 1 – Kwanzaa

December 1. World AIDS Day #WAD2019

December 2. Cyber Monday #CyberMonday

December 3. International Day of Persons with Disabilities  #IDPWD

December 4. National Cookie Day #NationalCookieDay

December 5. World Soil Day #WorldSoilDay

December 6. Microwave Oven Day #MicrowaveOvenDay

December 8. Pretend to Be a Time Traveler Day  #PretendToBeATimeTravelerDay

December 10. Human Rights Day #HumanRightsDay

December 11. International Mountain Day #InternationalMountainDay

December 13. National Salesperson Day #SalespersonDay

December 21. First Day of Winter #WinterSolstice

December 24. Christmas Eve #ChristmasEve

December 25. Christmas Day #ChristmasDay

December 26. Boxing Day #BoxingDay

December 30. No Interruptions Day – Last Work Day of the Year

#NoInterruptionsDay

December 31. New Year’s Eve #NYE

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How Ben and Jerry’s Incorporates Social Responsibility Through Conscious Capitalism

“Business has the responsibility to give back to its community.”

–Ben Cohen

By now you must know that Ben & Jerry’s is more than just a groovy ice cream company. Although with psychedelic flavors like Cherry Garcia (named after Jerry Garcia from The Grateful Dead), or Phish Food, and their latest creation “Netflix and Chill’d,” the great deeds of the company may not be completely obvious to the average consumer.

Back in the early ’80s when CSR (corporate social responsibility) was still on the rise, Ben Cohen dubbed the phrase, “Caring Capitalism.” Both Ben Cohen and Jerry Greenfield remain local Vermont and global heroes for their outstanding community activism. They’ve become an inspiration for many businesses striving to become more socially responsible over the past four decades. Fun Fact: The chunky style of ice cream originates from Cohen’s need for texture due to his anosmia (the loss of ability to detect smells). How lucky for us Chunky Monkey and Half Baked ice cream fans out there who love gobs of chocolate and fudge chunks! Not too shabby for a solid branding differentiator either.

Since 1985, the Ben & Jerry’s Foundation has funded 7.5% of its annual pre-tax profits to community organizations across the country. That amounts to 1.8 million dollars annually, not including the hundreds of thousands of dollars they’ve donated to progressive causes over the years such as racial justice, climate change, peacebuilding, and more. 

You may be wondering how this ice cream company became one of the best social impact companies in the world. Is it because of their give-back model to charitable causes? Or is it because they take a public stand on progressive social and environmental justice issues? Perhaps it’s the sustainable way that they make and package their ice cream? The answer is yes to all of the above! Ben & Jerry’s three-part product, economic, and social mission combined with their linked prosperity concept is an exemplary model for conscious capitalism done right.

Above and Beyond The 4 Tenets of Conscious Capitalism

1. Higher Purpose 

It’s unquestionable that Cohen and Greenfield weren’t just in the company for a profit. They clearly defined conscious objectives in their company mission that they continue to focus on to this day. Since 1989, the company has shared yearly social performance highlights of their achievements as well as improvements that they’re still striving to make. They provide accountability through yearly SEAR Reports (social & environmental assessment) on their website that showcase their three-year plan, activism campaigns, social equity performance, environmental performance, etc. The activist company has made significant efforts to support “grassroots activism and community organizing for social and environmental justice around the country.” Many of their special edition flavors revolve around creative awareness campaigns such as Justice Remix’d and Pecan Resist.

2. Stakeholder Orientation

“The mission of the Ben & Jerry’s Foundation is to engage Ben & Jerry’s employees in philanthropy and social change work; to give back to our Vermont communities; and to support grassroots activism and community organizing for social and environmental justice around the country.” 

Ben & Jerry’s entire ecosystem of stakeholders is very much involved (if you couldn’t already tell by their mission statement)! Their conscious approach for philanthropy empowers Ben & Jerry’s employees to make decisions on progressive issues by serving on Community Action Teams and Employee Grantmaking Committees. They also believe that people who are most affected by the problems are in the best position to determine how to use the grants for solutions. Under a unique acquisition agreement, Ben & Jerry’s is also one of the only Unilever brands that has an independent board of directors to preserve and expand their social mission. Whoa, talk about a full circle!

3. Conscious Leadership

Without a doubt, Cohen and Greenfield were “caring” and conscious leaders from the start. The co-founders remain involved with the company and continue to make appearances at activism campaigns. An important aspect of conscious leadership is the focus on we, rather than me. The 2018 SEAR Report includes a letter from CEO, Matthew McCarthy, who speaks from a grateful and motivational standpoint. He mentions, “we at Ben & Jerry’s must raise our ambitions, double our efforts and amplify our positive impact around the world in new ways.” It looks like the company continues to be in good hands!

4. Conscious Culture

How a company practices and applies its values should increase trust for employees and consumers. A few of the company’s best traits are its integrity, accountability, fairness, and transparency! You can see their entire ice cream making process from the farm, to the factory, and its destination on their website. They’re also certified Fair Trade and B Corp which demonstrates their high standards for corporate social responsibility. Conscious culture is what makes this socially responsible company so trustworthy and easy to love!

For more ethically and socially responsible companies, read our ChuckJoe blog on Patagonia! 

Sources

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