No matter what business you’re in, the goal is to make sales and generate revenue, and marketing is the key to achieving that. There are many ways to market your products and services today in the internet age, especially during the rise of social media.
However, there is another way to grow without heading over to social media platforms: though Google Ads. With 62% of all search queries in the United States generated through Google, it is the leading search engine for advertising.
It would stand to reason that being at the top of the Google search results would be a distinctly massive advantage in marketing your product over other companies. The way to do that is through Google Ads, and with consumers making 160 billion searches on Google each month, there is a significant gain to be made when you work with them.
There are 5 different types of Google Ads: search, display, shopping, video, and universal app ads. The first 3 show up during a search on Google, while video ads appear on YouTube and the universal app ads show in Google app stores.
We will look at the first 4 today and explain how you can use them as ways to grow your eCommerce business by setting up AdWords.
Search & Display Ads
This one is fairly straightforward. Search Ads are the ads that come up as the first links on the search results page. The goal of this is to put you ahead of competitors who have an organic SEO advantage over your website, filling that need and driving traffic to your website.
The way people respond to ads makes Google ads advantageous. 20% of people click on Google search ads because they get listed before other results. According to this study, they are also the most trusted ads among big websites, with 63% of users saying they will click on a Google ad, compared to 15% who said they would click on an Amazon ad.
Display ads are remarkably similar, but they will be targeting a different audience. A display ad gets set up with keywords looking to target people whom are not sure what they need, and you can use that to push them in your direction.
These are the ads that appear at the top of the results page that show images, the name, the price, and perks such as free shipping. This type of ad is great for eCommerce businesses because it will highlight your brand’s design quality and give potential customers an idea of what they can expect from your store.
For example, if you were to search “Best cereal for weight loss” in Google, you will see a set of cereals you can buy right now.
This will also put you at the top of the results on the shopping tab.
Lastly, you have the ads that appear before, during, and after YouTube videos, which can be short or long. The shorter ones are required viewing before the user can watch the content they clicked on, while the longer ones are skippable after a certain amount of time.
It’s important with these types of ads to put as much into the beginning as possible to sell your product before people click away. If an ad is intriguing enough, they may just watch the whole thing to learn more about the product.
This ad will also have a small display ad next to it in the browser version that you can use to drive traffic. Just like the video ad, this should be concise and enticing.
These types of ads from Google can push significant traffic to you if leveraged correctly. If you’re looking to improve your Google Ads, ChuckJoe is the right partner for you. Chat with our digital marketing experts today!
Holidays and tentpole events are the perfect ways to start conversations, providing interesting ways to engage with others through digital marketing, social media, email marketing, and more. It’s also a great place to start for some eCommerce strategy! Here is a robust list of National Holidays, Social Media Holidays and other tentpole events that occur in 2022; be sure to bookmark this page so you can come back throughout the year!
When you look at the landscape of your brand, it is sometimes helpful to look at it through the lens of earned, owned, and paid media—the cornerstones of a strong marketing strategy. When one of these is lacking, you may be losing out on sales you could reach if you extended part of your budget towards building these multi-channel strategies.
Earned, owned, and paid media all work well together in the quest to gain new customers and keep existing ones coming back for more. We will discuss what each of these terms means and how to use them together to market your brand effectively.
Owned media is the type that comes from you: your website, blog, social media, video content, etc. For the most part, owned media speaks to an audience that already knows your brand. They subscribe to your newsletter, follow you on social media, and visit your website.
You fully control this content and can use it to build an audience of consumers that can eventually give you earned media by sharing with their audiences. With complete control over this type of media, you can experiment and tailor your communication style to fit your brand.
Owned media is a powerful force, as it forms your company’s online identity, but it does not stand by itself very well. While it could be the world’s best content, if no one sees it or knows about it, it will be challenging to leverage when marketing your brand to new audiences.
Earned media comes from sources outside of your control when the press, customers, and other third parties share your media or create their own content about your brand. Earned media gives you social proof, which is the credibility that comes when real people advertise for you of their own volition.
Earned media is the most authentic of the three types, and it tends to be the most trusted since you, as the brand, do not create it.
Paid media is the type of media that comes from paying for a third party to advertise your product for you on different channels. Paid media is what you would think of as traditional advertising, such as:
Social Media Ads
While this can help scale your business and extend its reach beyond the platforms you own, you need to be careful about using it to build earned media, as paid media alone is the least credible form of media. People know that this type of media is paid for, so you need to make sure it will be well received.
The ideal approach is to leverage these three types of media together into a clear marketing strategy. An example of a way to do this is through influencer marketing. Let’s say you are a food and beverage company, and you have a new product that you want to make people aware of.
You create a new landing page that advertises this new product. This is your owned media.
You then pay an influencer to promote that new product on social media. This makes up your paid media.
After the influencer posts content promoting your product, you reach out to the press in the hopes of getting them to cover the new product. If they do, you have just acquired earned media.
From there, you can post about your press coverage on your website and social media, thereby going back to owned media.
This way, your brand gains credibility and reach through all types of media.
The use of all three types of media—earned, owned, and paid—can significantly benefit your brand by extending your reach much further than any one form of media on its own. It is beneficial to look at your brand through these different lenses, so you know where you are lacking and what you should focus on. If you don’t want to worry about this, ChuckJoe can help you create the right media strategy for your business. Get in touch with our team today!
Building your eCommerce brand is far easier with the help of email marketing. If you automate your email workflow system, you will not only be providing communication or customer service all day, every day, you will also be making sales.
When it comes to eCommerce marketing ROI, there are many great options, like influencer marketing (especially for the food and beverage industry), but email marketing is tried and true.
The ROI on email marketing in 2019 was $42 for every one dollar spent, which was up from $38 the year before. These are staggering figures that should drive you to elevate your email marketing game to the level of the 4 excellent eCommerce email examples we will explore today.
This beverage brand has canned a feeling, boasting a drink that works to calm the mind. This example is because of its ability to do a couple of things well. First, it is an excellent example of a welcome letter that establishes trust.
It shows that it is from the same site by keeping the same color palette, creating continuity from the website to the inbox as one experience while keeping it short and to the point. In four sentences, it says that they respect you and your privacy and that they are human too.
They bring a personal touch to the business that makes it less corporate and more human. They also deliver on the promise from when you subscribed. All in all, it is an aesthetically pleasing email that does exactly what it’s meant to.
This cereal brand is tasty and healthy, with 6 flavors high in protein and low in carbohydrates. However, what they are really selling is the magic that cereal used to have as a kid, updated for healthy adult life. What is great about this email is that it does 2 of the same things Recess did very well while still being a different type of email.
This example is short and sweet while also continuing the aesthetic from the website seamlessly. It also incorporates stellar examples of social proof, in which you prove other people like your products.
This brand sells immunity-boosting soda made with quality ingredients. Like the other great examples, it carries the website’s theme forward but throws the color palette out the window. They do this because this email is all about this one new product, the orange soda.
Thus, they take that and run with it through the email, making it one cohesive work of art, graphically speaking. It mixes in social proof, but it is more of a “you should buy this next” email. Its purpose is to sell this one product, and it does it well, adding a bright warm color to a winter seasonal email.
Bokksu is a Japanese snack subscription box that gives you the opportunity to discover Japan through snacks. Each month you get around 16 snacks that differ every month. The email example we have today entices you into resubscribing after canceling a subscription.
This tactic works because reengaging a new client is more effective than selling a new one. It’s also smart because it continues the theme and plays on the fear of missing out. By displaying what you missed previously, you’ll be tempted to resubscribe and never miss another box.
These are only a few examples of great eCommerce emails, but the constant theme is reaffirming your brand and your aesthetic while keeping it short and sweet. While many emails get opened, not all get a click-through to your website. If you make them want to look at it for long enough, people may click on the links/buttons to see more similar content.
ChuckJoe can help your brand developing engaging, click-worthy emails for your emails marketing campaigns. Get in touch with our team to learn more!
Social media continues to be a powerful strategic force in the marketing world. With over 53% of the world’s population on social media, and with 90% of consumers buying from brands they follow on social media, all businesses should have an active social media presence. Not only is it the perfect opportunity to show your products to thousands of people, it’s also a great platform for sharing stories and building a loyal following.
Taco Bell and Wendy’s are two fast food brands that do exceptionally well when it comes to differentiating themselves on social media. This distinction increases overall awareness and customer retention. As of September 2021, Taco Bell had well over 1.9 million followers on Twitter, and Wendy’s Twitter account surpassed 3.8 million followers. Curious to know how these brands build their fan base? Read on.
Do Something Unexpected
It’s difficult to stand out from the competition when everyone is using the same social media methods. Let’s be real: social media is a breeding ground for gossip. When brands steer away from the norm, information spreads like wildfire.
So Wendy’s did something unexpected: they began streaming video games on their Twitch account. In the last few months, they’ve played games such as Genshin Impact and The Sims. Both games feature their mascot, Wendy, to promote the brand and keep awareness high among younger audiences. Since opening the account, they’ve gained over 115,000 followers, with videos receiving a few thousand views each.
Just recently, Wendy’s created a Discord account, which as of September 2021 had over 50,000 members and is still growing rapidly. A fast food brand that streams video games—did you see that coming?
Create A Unique Brand Personality
Everyone has their own unique personality, so brands should as well. Wendy’s brand personality on social media is known to be feisty and outspoken. It went viral on Twitter back in 2017 due to their signature brand of roasts, in which they insulted competitors and haters. Because Wendy’s took the risk of letting their social media team fight people on Twitter, they have become one of the best social media users in the industry. Since then, they’ve slowed on the insults, but are still known as the iconic, plucky brand.
On the other hand, Taco Bell exemplifies a relatable and humorous brand personality, talking the way a friend would. Since Taco Bell recognizes that younger adults make up a large portion of their loyal following, they have shifted to a tone their audience is able to relate to.
Occasionally, they take risks by tweeting posts such as “Time has no meaning. But Taco Bell? Taco Bell has meaning.” They know people will respond by accepting or denying this statement, thus making it the perfect place for a lively discussion to ensue. Their efforts paid off: the post received over 3,000 likes and 700 retweets.
A strong social media persona can be risky, but standing out requires trying something new. No matter what you do though, make sure your brand personality ultimately makes sense for your unique selling proposition and overall mission.
Engage With Your Audience
It’s easy to get so caught up with developing future social media strategies that you forget to respond to what your audience is saying currently. However, this mistake can and should be easily avoided. As we mentioned here, it is essential for brands to communicate with their followers should they want a successful social media campaign. Instead of ignoring them, brands must utilize what their audience says and potentially incorporate it into future posts or strategies. After all, social media is a great place to connect with your audience on a personal level, so take advantage.
Taco Bell has mastered brand communication by constantly reading and retweeting their audience’s posts, oftentimes responding back using their fun brand personality. Social media communication not only encourages likes and reshares, but it also lets followers know they’re being heard.
If one of your favorite brands responded back to your social media post, would you suddenly feel more loyal to them? Connection makes such a difference, doesn’t it?
All in all, companies should be open-minded and explore multiple avenues to reach potential customers. If done right, social media has limitless opportunities, and it should definitely not be neglected.
Having trouble coming up with innovative ways to stand out on social media? Don’t worry, ChuckJoe can help strategize and manage your social media for you! Contact us at firstname.lastname@example.org, or input an inquiry here.
Whether you are looking to increase your brand awareness, increase your engagement, or boost your sales, Instagram is a great place to be for any business or influencer. With one billion monthly active users, the eleven-year-old social media platform is a must for any growing business, especially for those in the food and beverage industry.
The adage is that we eat with our eyes, and Instagram is the perfect place for that. If you can garner followers, every post can act as a small sales pitch that portrays your brand. No matter what your goal is, Instagram can help you achieve it if you do it right.
If you have not made an Instagram account for your business yet, setting up a business account on Instagram is incredibly simple. There are only a few steps to follow:
Download, sign up, enter your email, and create the account.
Then switch from a personal account to a business account.
Tap the menu button in the upper right corner.
Go to settings and then account. Some may see ‘Switch to a professional account,’ If so, press that.
Then choose business and fill in the relevant details.
Then tap done. It’s as easy as that! The challenging part is figuring out how to translate your brand and how you want to grow your audience.
However, we will assume you already have an account and have been posting for a little while. We want to audit your account efficiently and effectively, which starts before you look at any analytics. This process begins by taking a look at your profile and trying to put yourself in the shoes of a potential customer.
How would they see your profile?
What is your messaging saying to the uninitiated?
Will this serve your goals?
If you can’t answer that last question, the next step is to evaluate your goals.
Your goal may be to build brand awareness or generate sales, and different goals are measured differently. Read more about determining the metrics you want to focus on here.
Now, we look at the analytics to see if we are achieving the goals. Take an analytics tool like Sprout Social or Instagram Insights and look at the metrics we outlined above to see what posts are performing well and which are not.
After reviewing the data, look at your profile picture, bio, and the first nine images in your feed. You want these to be clear and concise, as you only have 150 characters for the bio.
You want the first nine images (and essentially every post after that) to be aesthetically pleasing to the viewer. Your pages should have a cohesive theme that fits with your brand. These components make up your page’s first impression for any potential follower. While it is free to follow, not everyone is willing to become a follower without a compelling reason.
Then, once you identify what posts are performing best, you can look at the different post formats to see if you are using them to their fullest potential.
Are you posting on your story? Find eight ways to maximize Instagram stories here.
Just to your main feed?
If you are not using all these avenues, you may be missing out on potential views and interactions with customers. The last thing is to evaluate your hashtags and apply what fits your brand and your audience. They are a powerful force you need to unleash, helping potential customers and followers discover your page.
To help you better create content and post, here are some social media tools to check out.
After reviewing all these aspects of your Instagram account, you should have a better idea of what works for you and what works against you. The purpose of the Instagram business page is to drive your business forward, and this small guide should help that. If you still need help creating the right strategy for Instagram, reach out, and we can help you start achieving your goals.
Influencer marketing is an ever-changing landscape that’s a relatively new path for brands to reach potential customers. This powerful and persuasive marketing strategy revolves around having content creators endorse your product on their most active social media pages. Well-known platforms that influencers use include Facebook, Instagram, and YouTube, with TikTok quickly gaining traction.
Although influencer marketing is similar to celebrity endorsements, there is one distinct reason why the two are different: personal connection. The relationship between a social media influencer and their audience is unique because it’s centered on authenticity. Keep on reading to uncover some facts you may not know about influencer marketing.
Influencers value their audience and expect respect from brands.
The most important thing to an influencer is their audience. After all, they would not be popular without the people who support them. Although this may seem obvious, it has significant implications in the influencer marketing space. Because most influencers value their audience, they often refuse to work with brands that don’t meet their standards or resonate with them. Not only do brands need to choose the right personality to market their product, they must also select influencers that are likely to work with them.
As consumers oftentimes give their trust to influencers, influencers are obligated to provide the best for their following in order to maintain and strengthen that relationship. Since you are attempting to reach their following through their content, it’s important to remember that influencers are to be respected and valued as a worthy partner.
This brand-to-influencer respect applies to the type of content posted as well. Because influencers know their audience and what they will respond to best, influencers should have a reasonable amount of control in creating content that feels authentic and genuine. Brands must prevent micromanaging influencer content, and while they should provide some guidance and direction, they should trust the influencer to adequately represent the brand to their followers.
There are 4 types of influencers.
All types can have value when looking to market your product, but selecting the right one can be difficult. The influencer types are as follows:
Mega: following of one million or more
Macro: following of 100,000 to one million
Micro: following of 10,000 to 100,000
Nano: following of less than 10,000
If you want mass awareness, the mega-influencer may be more for you, but it will come with a heftier price tag. In comparison, if you have a more niche product, engaging with a smaller content creator could mean a higher return on investment. Find out which is best for you here.
Micro-influencers are most commonly used.
Micro-influencers consist of about 90% of the influencer marketing space and are typically ordinary people who have built a social media following. These influencers find success because the relationship between them and their audience stems from their authenticity and relatability.
People today are acutely aware of advertisements, but when endorsements come from someone they respect, the same rules do not necessarily apply. As Jay Baer said, “Social media changes the relationship between companies and customers from master and servant to peer to peer.” Instead of a greedy corporation demanding you to buy their products, influencers are like friends sharing products they genuinely think will improve your life.
ROI is high.
Though the figures differ slightly depending on what influencer tier you’re looking at, the range of return on investment for influencers is $5 to $20 for every $1 spent. When compared to banner ads, in which click-through rates are 0.06% (and most of these are accidental, or come from bots if an ad-blocker doesn’t hide them first), this return is massive.
Engagement can help determine fraud.
In 2019, CBS reported that “At least 15% of advertisers’ spending on influencer marketing is lost to fraud, costing them $1.3 billion annually.” This loss is significant, especially since it can be difficult to identify what’s fraudulent on a somewhat anonymous internet.
The trick for those engaging in fraud is to buy followers to seem attractive to advertisers, but you can counteract this by looking at the influencer’s engagement rates. If the influencer has hundred of thousands of followers but little to no engagement, there is something wrong. Worrying about fraud can also be avoided by working with agencies that represent influencers.
Influencer marketing is a new frontier that is as varied as the people on this planet (influencers are people reaching other people, after all). Look for influencers with followings that will be receptive to your product, and expect good results if you choose wisely.
Worried about not making the most of it? Talk to us, and let ChuckJoe handle all your influencer marketing needs.
Planning is always the first step when tackling any worthy project. Otherwise, you are just deciding in the moment, which usually leads to a monumental waste of time and money.
The same is true for any digital marketing campaign. You need to look at your product and build a strategy to fit it before you start spending any money on ads.
No matter what avenue you are contemplating for online advertising (influencer marketing, social media marketing, paid ads, etc.) you need to plan with intention. Before even buying a single online ad, you should answer the following questions we will be looking into today.
1. What are your goals?
Beginning by setting goals is the most logical place to start, because if you don’t have this established, there’s no way to measure what you have accomplished. Understanding what you want your audience to do with your ads dictates the type of ads you will purchase and where you will put them. Don’t just jot down generic goals either — use SMART goals. For example, instead of saying “grow social media followers,” set a specific number and platform. “I want to grow my Instagram followers by 10 thousand in 6 months” is a much more defined objective that you can actively work towards reaching, keeping you accountable and motivated.
2. Who is your audience?
Determining who your ads are trying to reach helps to narrow your strategy. Some questions you might ask yourself include
Who are they?
What are their interests?
What problem does my product solve for them?
How old are they?
Where do they live?
Asking these questions will help you identify where and how you can best cater to them.
For instance, if you are trying to sell a new product to younger adults, Instagram or TikTok tend to be better platforms to purchase ads on than Facebook or Google, as the active user base on the two former platforms is younger.
3. What will make them notice you?
While you might know that your product is unique, your audience doesn’t know that — yet. You need to reflect and clearly identify what your unique value proposition is. Now that you know who you are trying to reach and what your goals are, you can begin designing the creative copy to entice them. You will need to plan how you will cut through all the noise in advertising and posts, especially if you are looking at social media as an option. What is your brand’s X-factor that sets it apart?
4. Where will they go if they click?
This step is where you design the landing page that an ad will drive traffic to. This should be determined by the goals you set out in the first question. For instance, if you want to build your email list, the first thing your new landing page should feature is an offer that your audience will find attractive. Though it does not cost anyone money to give up their email, they are still protective of it, as they are wary of spam.
5. What happens if your ads are not working?
To answer this question, you need to set up a plan to make sure that you set time to review the campaign as it is going. As lovely as it would be to set up a marketing campaign and have everything go smoothly, this is hardly ever the case.
You need to take some time to look at what’s working and what’s not through the platform’s analytics and other data available. This way, you have actionable data for the next campaign, and can pivot then and there if it’s not working.
6. What are your keywords or hashtags?
You should make sure you understand what keywords or hashtags will work best for your goals before purchasing any advertisements. Determining the right keywords requires an understanding of your audience in addition to what your competitors are using. Sites like Moz, SpyFu, and SEMrush can help with this.
7. What is your budget?
Lastly, you will need to define your budget since it determines how diversified your marketing strategy can be. If you do not have a lot of money to work with, you will need to focus on less costly methods of advertising that have a high return on investment, like influencer marketing.
This also ensures that you do not overspend, so that you have a steady steam of money for ads during the entire promotion period, instead of running out of money halfway through.
Answering these questions and having a well-developed advertising strategy will enable you to purchase ads and increase your revenue. If you still need help buying online ads, ChuckJoe can help! Contact our team to get started today.
Influencer marketing has quickly become a key part of many businesses’ marketing strategies and the ever-evolving industry shows no signs of slowing down. At ChuckJoe, we love to offer both paid and organic influencer marketing services to our natural food brand clients as it helps grow brand awareness, boost social media following, and increase sales.
However, there’s one invaluable effect organic influencer marketing specifically can have on a brand, which is sometimes overlooked: it helps grow real love for a brand. Read on to find out why organic influencer marketing works to foster a community of loyal consumers.
1. Low-Cost Option
It’s no secret that influencers can be expensive and often come with steep fees for sharing a product or brand with their following. If this has deterred your natural food brand from experimenting with influencer marketing in the past, you’re not alone.
However, organic influencer marketing offers a more feasible and low-cost approach to getting your brand in front of thousands of people on social media. The idea with organic marketing is to capitalize on influencers who are already genuine fans of your brand, so that they continue to share your product naturally with their audience because they just can’t get over how awesome it is. At the end of the day, influencers are usually seen as gurus or experts in their industry and want to share their best finds/tips with their following.
Another reason why organic marketing works so well for brands is that it feels unforced and authentic to both the influencer receiving the product and the person consuming the influencer’s content. Because influencer marketing is so prevalent in the digital space, all the #ad/#sponsored content can feel overwhelming and like we’re constantly being sold to (because, well, we are!)
Organic marketing works to counteract this in a couple of different ways. It shows the influencer who receives your product that you are not requesting anything from them, but genuinely just thought they might enjoy your brand’s product. For influencers, this comes as a breath of fresh air as they are constantly being approached by brands and people looking to profit off of their community.
On the flip side, if the influencer does happen to share your brand’s product through social media, the person who is consuming the content (the “follower”) feels like they can trust the influencer’s recommendation since they see that they were not paid to share the product. This increases their likelihood to believe what the influencer is saying, and may lead to an eventual product purchase down the line.
3. Creates Relationships
Organic influencer marketing, when executed correctly, can also help to create valuable relationships. Influencers are bound to take notice when a brand approaches them in an organic and unpressured manner, especially if the relationship between the brand and influencer continues over a longer period of time. This creates a feeling of “closeness” for the influencer and brand, which pushes them to share their love and speak to the authenticity of a brand/product. This relationship can also open the door to future partnerships down the line (like a giveaway), which is an influencer is more likely to engage in with a brand they are already a super-fan of.
Additionally, the consumers of an influencer’s content (the “follower”) feel a certain type of connection to the influencer when they try a product they recommended and love it. This can oftentimes result in consumers sharing the brand/product on their own and tagging the influencer who originally introduced them to the brand.
For example, last year Eva Chen (a mega influencer with over 1 million followers) organically started organically posting about Sumo Citrus, one of ChuckJoe’s clients, on Instagram. Because of Eva’s organic approach to sharing things she loves with her engaged following, many people tried Sumo Citrus out for themselves and shared it on their personal social media channels, with a nod to Eva for sharing the deliciousness with them. This year, on behalf of Sumo Citrus, we delivered a personalized Sumo Citrus crate to Eva Chen to reciprocate the love. This simple gesture led to her posting about the gift and helped Sumo Citrus gain even further brand awareness. This type of interaction shows the various relationships being formed, which are all a result of organic influencer marketing.
Hopefully, you can now see the various benefits of organic influencer marketing and why your natural food brand should be using it in your strategy. When in doubt, focus your organic influencer marketing efforts around authenticity, and you’ll most likely be successful.
As a food company, you have a big advantage over most other industries—people need to consume food and drink constantly to sustain life, and that’s nonnegotiable. But how do you stand out from everyone else in the food and beverage industry? And how do you make people love you?
Highlight Your Unique Selling Proposition
What makes you different from that other company that sells almost the same thing? Do you use better quality ingredients? Are you big on doing good for the world? Does your brand emanate a warm and fuzzy feeling that consumers just don’t get with other brands? Whatever it is, make it obvious and take pride in it. Differentiate yourself and attract the people who love what makes you unique. As Aristotle said (and Taylor Swift later reiterated), “a friend to all is a friend to none,” so focus on your core group of fans and cater to them.
Create special deals or hold events when certain dates roll around. From Mother’s Day to National Chocolate Chip Cookie Day (find more dates here) to your brand’s 5 year anniversary, choose any day (or week) and provide a reason to get excited about your company. This is a great opportunity to advertise (and attract new customers), and you might even get some media coverage out of it.
Partner With Other Brands
Another great thing about food? The endless food combinations. Partner with brands that sell complementary products to reach new audiences and perhaps help consumers find their new favorite way of eating your food. Maybe next time they reach for another type of food, they’ll think of you too.
You can also reach out to companies that sell subscription boxes and have them include your product(s) in a box or two. This way, you can expose your brand to relevant audiences who may have been previously unaware of or who have never gotten to try your product(s).
Social Media Contests
Run contests where you have fans post photos or videos of them enjoying your product(s). Better yet, have them come up with new recipes that incorporate your product(s). This will increase engagement and attract the attention of your consumer’s friends, and since the people posting will most likely already love your product(s), they now have a new opportunity to rave about your product(s) to their followers. You’ll also get some beautiful new images/videos and mouth-watering recipes you can repost.
Another option is to crowdsource ideas. This will bring in loads of fresh concepts and make consumers feel more connected to the brand, generating a buzz that will keep your brand top-of-mind. Lay’s has successfully done this with their “Do Us a Flavor” campaign, and Starbucks has seen beautiful new cup designs thanks to their White Cup Contest.
Combine With All Other Forms Of Marketing
Of course, do all this in conjunction with other forms of marketing. Create a blog. Have social media platforms where you post craving-inducing photos and videos of your product(s). Partner with influencers to spread the word. Email recipes and possibly nutrition tips (these are also great ways to get consumers to sign up for your email list). Hold giveaways. Give loyal fans the occasional special deal or other privileges. Advertise. The possibilities are endless.