5 Tips for Running Successful Co-branded Social Media Giveaways
People love presents. Birthday presents wrapped nicely, the first price in a lottery or an unexpected goodie bag stuffed with lots of free stuff. Presents spike serotonin levels and make you feel good. So what better way for your business …
How Patagonia Became a Pioneer of Corporate Social Responsibility
Over 185 million dollars. That is the amount of money Patagonia donated to nonprofit environmental groups and conservation efforts since the company was founded in 1973. Additionally, 38 million dollars have been invested in socially responsible companies and ventures. …
11 Awesome Social Good Marketing Strategies (and Brands That Do It Well)
Social good marketing is fast becoming a driving force behind some of the most successful advertising initiatives. Just as there are thousands of ways to bake a cake, there are many methods to communicate your positive social impact to conscious …
What is Cause Marketing and Why are Big Brands Doing It? 6 Steps to Get Started
You may have heard of a social good company like Toms, which gives a pair of shoes to someone in need for every one purchased, but cause marketing is more than a trend for optimistic entrepreneurs. Some of the …