Influencer marketing has quickly become a key part of many businesses’ marketing strategies and the ever-evolving industry shows no signs of slowing down. At ChuckJoe, we love to offer both paid and organic influencer marketing services to our natural food brand clients as it helps grow brand awareness, boost social media following, and increase sales.
However, there’s one invaluable effect organic influencer marketing specifically can have on a brand, which is sometimes overlooked: it helps grow real love for a brand. Read on to find out why organic influencer marketing works to foster a community of loyal consumers.
1. Low-Cost Option
It’s no secret that influencers can be expensive and often come with steep fees for sharing a product or brand with their following. If this has deterred your natural food brand from experimenting with influencer marketing in the past, you’re not alone.
However, organic influencer marketing offers a more feasible and low-cost approach to getting your brand in front of thousands of people on social media. The idea with organic marketing is to capitalize on influencers who are already genuine fans of your brand, so that they continue to share your product naturally with their audience because they just can’t get over how awesome it is. At the end of the day, influencers are usually seen as gurus or experts in their industry and want to share their best finds/tips with their following.
Another reason why organic marketing works so well for brands is that it feels unforced and authentic to both the influencer receiving the product and the person consuming the influencer’s content. Because influencer marketing is so prevalent in the digital space, all the #ad/#sponsored content can feel overwhelming and like we’re constantly being sold to (because, well, we are!)
Organic marketing works to counteract this in a couple of different ways. It shows the influencer who receives your product that you are not requesting anything from them, but genuinely just thought they might enjoy your brand’s product. For influencers, this comes as a breath of fresh air as they are constantly being approached by brands and people looking to profit off of their community.
On the flip side, if the influencer does happen to share your brand’s product through social media, the person who is consuming the content (the “follower”) feels like they can trust the influencer’s recommendation since they see that they were not paid to share the product. This increases their likelihood to believe what the influencer is saying, and may lead to an eventual product purchase down the line.
3. Creates Relationships
Organic influencer marketing, when executed correctly, can also help to create valuable relationships. Influencers are bound to take notice when a brand approaches them in an organic and unpressured manner, especially if the relationship between the brand and influencer continues over a longer period of time. This creates a feeling of “closeness” for the influencer and brand, which pushes them to share their love and speak to the authenticity of a brand/product. This relationship can also open the door to future partnerships down the line (like a giveaway), which is an influencer is more likely to engage in with a brand they are already a super-fan of.
Additionally, the consumers of an influencer’s content (the “follower”) feel a certain type of connection to the influencer when they try a product they recommended and love it. This can oftentimes result in consumers sharing the brand/product on their own and tagging the influencer who originally introduced them to the brand.
For example, last year Eva Chen (a mega influencer with over 1 million followers) organically started organically posting about Sumo Citrus, one of ChuckJoe’s clients, on Instagram. Because of Eva’s organic approach to sharing things she loves with her engaged following, many people tried Sumo Citrus out for themselves and shared it on their personal social media channels, with a nod to Eva for sharing the deliciousness with them. This year, on behalf of Sumo Citrus, we delivered a personalized Sumo Citrus crate to Eva Chen to reciprocate the love. This simple gesture lead to her posting about the gift and helped Sumo Citrus gain even further brand awareness. This type of interaction shows the various relationships being formed, which is all a result of organic influencer marketing.
Hopefully, you can now see the various benefits of organic influencer marketing and why your natural food brand should be using it in your 2020 strategy. When in doubt, focus your organic influencer marketing efforts around authenticity, and you’ll most likely be successful.
Touching on silly social media holidays to major tentpole holidays are easy wins for your digital marketing, social media, email marketing, and more. We have compiled a robust calendar of these events and the dates that they will occur in 2020! Be sure to bookmark this page for reference throughout the year
National Blood Donor Month
National Thank You Month
National Hobby Month
National Tea Month
Girl Scout Cookie Season Begins
January 14-20 – Hunt For Happiness Week
January 15-19 – Sugar Awareness Week
January 22-26 – Clean Out Your Inbox Week
January 22-26 – National School Choice Week
January 28-February 2 – Meat Week
January 1. New Year’s Day #NewYearsDay
January 2. Science Fiction Day #ScienceFictionDay
January 4. National Trivia Day #NationalTriviaDay
January 5. Golden Globe Awards #GoldenGlobes
January 9. Bubble Bath Day #BubbleBathDay
January 14. Clean Off Your Desk Day #CleanOffYourDeskDay
January 15. Hat Day #HatDay
January 16. Get To Know Your Customers Day
January 18. Winnie The Poo Day #WinnieThePooDay
January 20. Cheese Lovers Day #CheeseLoversDay
January 20. Martin Luther King, Jr. Day #MLKDay
January 20. Blue Monday, Jr. Day #BlueMonday
January 23. National Pie Day #PieDay
January 24. National Compliment Day #NationalComplimentDay
January 25. Year Of The Rat #YearOfTheRat
January 28. Data Privacy Day #PrivacyAware
January 31. Backwards Day #BackwardsDay
January 31. Hot Chocolate Day #HotChocolateDay
Black History Month
American Heart Month
National Heart Month
National Weddings Month
National Cherry Month
February 1-7 Eating Disorder Awareness Week
February 6-13 – New York Fashion Week
February 10-16 – Freelance Writers Appreciation Week
February 13-19 – International Flirting Week
February 14-21 – Condom Week
February 14-20 – Random Acts of Kindness Week
February 14-18 – London Fashion Week
February 18-24 – Milan Fashion Week
February 24-March 4 – Paris Fashion Week
February 1. Eat Ice Cream For Breakfast Day #IceCreamForBreakfastDay
February 1. Bubblegum Day #BubblegumDay
February 2. Groundhog Day #GroundhogDay
February 2. Super Bowl LIII #SBLIII
February 4. World Cancer Day #WorldCancerDay
February 5. National Singing Day #SingingDay
February 5. World Nutella Day
February 5. National Weather Persons Day
February 7. Wear Red Day #WearRed
February 6. Chopsticks Day #ChopsticksDay
February 9. Oscars Ceremony
February 9. National Pizza Day #NationalPizzaDay
February 11. Make A Friend Day #MakeAFriendDay
February 14. Valentine’s Day #ValentinesDay
February 17. Random Acts Of Kindness Day #RandomActsOfKindnessDay
February 17. Presidents Day #PresidentsDay
February 18. Drink Wine Day #DrinkWineDay
February 20. Love Your Pet Day #LoveYourPetDay
February 21. Sticky Bun Day #StickyBunDay
February 22. Be Humble Day #BeHumbleDay
February 22. Be Humble Day #BeHumbleDay
February 22. Be Humble Day #BeHumbleDay
February 24. 91st Academy Awards #AcademyAwards
February 26. Pistachio Day #PistachioDay
February 27. No Brainer Day #NoBrainerDay
Women’s History Month
Music in Our Schools Month
Irish Heritage Month
American Red Cross Month
March for Meals
The Great American Cleanup
March 23-28 – National Sleep Awareness Week
March 12-17 – Girl Scout Week
March 12-17 – Campfire Birthday Week
March 26-31 – National Cleaning Week
March 2. Peanut Butter Lovers Day #ILovePeanutButter #PeanutButterLover
March 2. Old Stuff Day #OldStuffDay
March 3. World Wildlife Day #WorldWildlifeDay
March 4. Grammar Day #GrammarDay
March 6. National Employee Appreciation Day #EmployeeAppreciationDay
March 7. National Be Heard Day #NationalBeHeardDay
March 8. International Women’s Day #BeBoldForChange
March 8. Daylight Saving Time begins #DaylightSaving
March 10. Pack Your Lunch Day #PackYourLunchDay
March 12. Girl Scouts Day #GirlScoutsDay
March 14.Popcorn Lover’s Day #PopcornLoversDay
March 15. World Consumer Rights Day #WCRD2020
March 16. Freedom Of Information Day #FreedomOfInformationDay
March 17. St. Patrick’s Day #StPatricksDay
March 18. Awkward Moments Day #NationalAwkwardMomentsDay
March 19. Spring Equinox -First Day of Spring #FirstDayofSpring #SpringEquinox
March 20. Proposal Day #ProposalDay
March 21. World Poetry Day #WorldPoetryDay
March 23. Puppy Day #PuppyDay
March 28. Weed Appreciation Day
March 31. World Back Up Day #WorldBackupDay
National Volunteer Month
National Autism Awareness Month
Keep America Beautiful Month
National Garden Month
Stress Awareness Month
National Poetry Month
April 15-22 – National Volunteer Week
April 16-22- Animal Cruelty/Human Violence Awareness Week
April 23-29 – Administrative Professionals Week
April 22-28 – Every Kid Healthy Week
April 22-28 – National Princess Week
April 1. April Fools Day #AprilFools
April 2. World Autism Awareness Day #WAAD
April 3. National Walking Day #NationalWalkingDay
April 4. Hug a Newsperson Day #HugANewsperson
April 10. National Siblings Day #NationalSiblingsDay
April 11. National Pet Day #NationalPetDay
April 16. National Wear Your Pajamas to Work Day #PJDay
April 18. National High-Five Day #NH5D
April 19. Good Friday #GoodFriday
April 20. National Look-Alike Day #NationalLookAlikeDay
April 21. Easter #HappyEaster
April 22. Earth Day #EarthDay2019
April 24. Denim Day #DenimDay
April 25. World Malaria Day #EndMalariaForGood
April 26. Arbor Day #ArborDay
April 28. Pay It Forward Day #PayItForward
April 29. International Dance Day #InternationalDanceDay
April 30. National Honesty Day #NationalHonestyDay
National Celiac Disease Awareness Month
Clean Air Month
Global Employee Health and Fitness Month
National Barbecue Month
National Bike Month
National Hamburger Month
National Salad Month
National Photograph Month
Gifts from the Garden Month
Lupus Awareness Month
Military Family Appreciation Month
Food Allergy Awareness Week (second full week of May)
April 30-May 4 – National Tourism Week
April 30-May 4 – Drinking Water Week
April 30-May 4 – National Pet Week
May 7-11 – Teacher Appreciation Week
May 6- 12 – Nurse’s Week
May 1. May Day #MayDay
May 2. World Password Day #WorldPasswordDay
May 3. Space Day #SpaceDay
May 4. Star Wars Day #StarWarsDay & #Maythe4thBeWithYou
May 5. Cinco de Mayo #CincoDeMayo
May 6. National Nurses Day #NursesDay
May 7. Thank a Teacher Day #ThankATeacher
May 10. Mother’s Day #MothersDay
May 12. National Limerick Day #NationalLimerickDay
May 13. Mother’s Day #MothersDay
May 15. International Day of Families #FamilyDay
May 17.National Bike to Work Day #BTWD
May 21. National Memo Day #NationalMemoDay
May 24. National Scavenger Hunt Day #NationalScavengerHuntDay
May 25. Memorial Day #MemorialDay #MDW
May 28. Hamburger Day #NationalHamburgerDay
May 29. Paperclip Day #PaperclipDay
May 31. World No-Tobacco Day #NoTobacco
Men’s Health Month
National Safety Month
Acne Awareness Month
LGBTQ Pride Month
National Adopt a Cat Month
June 4-10 – Pet Appreciation Week
June 12-18 – Men’s Health Week
June 1. National Say Something Nice Day #SaySomethingNice
June 1. International Children’s Day #ChildrensDay
June 2. National Cancer Survivor’s Day #NCSD2019
June 3. Leave The Office Early Day #LeaveTheOfficeEarlyDay
June 5. World Environment Day #WorldEnvironmentDay
June 5. National Donut Day #NationalDonutDay
June 6. Higher Education Day #HigherEducationDay
June 7. National Donut Day #NationalDonutDay
June 8. Best Friends Day #BestFriendsDay
June 14. World Blood Donor Day #GiveBlood
June 16. Father’s Day #FathersDay
June 20. First Day of Summer #SummerSolstice
June 20. World Refugee Day #WithRefugees
June 21. National Selfie Day #NationalSelfieDay
June 21. Father’s Day #FathersDay
June 27. National Sunglasses Day #NationalSunglassesDay
June 30. Social Media Day #SMDay
Ice Cream Month
National Grilling Month
National Picnic Month
National Independent Retailer Month
National Blueberry Month
July 15-21 – Capture the Sunset Week
July 16-22 – Independent Retailers Week
July 1. National Postal Worker Day #NationalPostalWorkerDay
July 2. World UFO Day #WorldUFODay
July 4. Independence Day (United States)
July 7. World Chocolate Day #WorldChocolateDay
July 11. Cheer Up the Lonely Day #CheerUpTheLonelyDay
July 12. Malala Day #MalalaDay
July 15. Give Something Away Day #GiveSomethingAwayDay
July 17. World Emoji Day #WorldEmojiDay
July 18. Nelson Mandela International Day #MandelaDay
July 26. Talk in an Elevator Day #TalkInAnElevatorDay
July 30. International Day of Friendship #DayOfFriendship
Back to School Month
National Golf Month
National Breastfeeding Month
Family Fun Month
August 6-12 – National Farmers’ Market Week
August 13-19 – National Motorcycle Week
August 13-19 – Feeding Pets of the Homeless Week
August 1. Respect for Parents Day #RespectForParentsDay
August 2. National Coloring Book Day #NationalColoringBookDay
August 8. International Cat Day #InternationalCatDay
August 9. National Book Lovers Day #NationalBookLoversDay
August 10. National Lazy Day #LazyDay
August 11. National Sons and Daughters Day #SonsAndDaughtersDay
August 12. International Youth Day #YouthDay
August 13. International Lefthanders Day #LefthandersDay
August 15. National Relaxation Day #NationalRelaxationDay
August 16. National Tell a Joke Day #NationalTellAJokeDay
August 19. World Photo Day #WorldPhotoDay
August 20. National Lemonade Day #NationalLemonadeDay
August 26. National Dog Day #NationalDogDay
August 26. National Women’s Equality Day #WomensEqualityDay
National Preparedness Month
National Food Safety Education Month
Fruit and Veggies—More Matters Month
National Yoga Awareness Month
Whole Grains Month
Hispanic Heritage Month
Little League Month
Better Breakfast Month
September 9-15 – National Suicide Prevention Week
September 18-24 – Pollution Prevention Week
September 17-23 – National Indoor Plant Week
September 24-30 – National Dog Week
September 2. Labor Day #LaborDay
September 4. National Wildlife Day #NationalWildlifeDay
September 5. International Day of Charity #CharityDay
September 6. Read a Book Day #ReadABookDay
September 8. International Literacy Day #LiteracyDay
September 11. National Day of Service and Remembrance #911Day
September 12. National Video Games Day #NationalVideoGamesDay
September 13. Stand Up To Cancer Day #KissCancerGoodbye
September 19. Talk Like a Pirate Day #TalkLikeAPirateDay
September 21. International Day of Peace #PeaceDay
September 22. Car-Free Day #CarFreeDay
September 23. First Day of Fall
September 25. National Women’s Health and Fitness Day #FitnessDay
September 26. European Day of Languages #EDL2019
September 27. World Tourism Day #WTD2019
September 28. World Rabies Day #WorldRabiesDay
September 30. International Podcast Day #InternationalPodcastDay
Breast Cancer Awareness Month
AIDS Awareness Month
Bully Prevention Month
Adopt a Shelter Dog Month
Celiac Disease Awareness Month
Financial Planning Month
National Pizza Month
Allergy Appreciation Month
October 1-7 – Great Books Week
October 1-7 – National Work From Home Week
October 15-21 – Mediation Week
October 15-21 – National Business Women’s Week
October 22-28 – National Red Ribbon Week
October 1. World Vegetarian Day #WorldVegetarianDay
October 2. International Day of Nonviolence #InternationalDayOfNonviolence
October 3. National Techies Day #TechiesDay
October 4. World Smile Day #WorldSmileDay
October 5. World Teachers Day #WorldTeachersDay
October 7. World Habitat Day #WorldHabitatDay
October 10. World Mental Health Day #WorldMentalHeathDay
October 11. International Day of the Girl #DayOfTheGirl
October 13. National Train Your Brain Day #TrainYourBrainDay
October 14. National Dessert Day #DessertDay
October 15. Global Handwashing Day #GlobalHandwashingDay
October 16. World Food Day #FoodDay
October 17. International Day for Eradication of Poverty #EndPoverty
October 20. World Statistics Day #StatisticsDay
October 21. Reptile Awareness Day #ReptileAwarenessDay
October 24. United Nations Day #UNDay
October 25. Greasy Foods Day #GreasyFoodsDay
October 30. Checklist Day #ChecklistDay
October 31. Halloween #Halloween
National Healthy Skin Month
Gluten-Free Diet Awareness Month
National Adoption Month
National Gratitude Month
Peanut Butter Lovers’ Month
National Diabetes Awareness Month
November 13-19 – World Kindness Week
November 13-17 – American Education Week
November 1. World Vegan Day #WorldVeganDay
November 3.National Sandwich Day #NationalSandwichDay
November 4. National Candy Day #NationalCandyDay
November 8. National Cappuccino Day #CappuccinoDay
November 11. Veterans Day #VeteransDay
November 13. World Kindness Day #WKD
November 14. World Diabetes Day #WDD
November 15. America Recycles Day #BeRecycled
November 16. International Day for Tolerance #ToleranceDay
November 17. International Students Day #InternationalStudentsDay
November 19. International Men’s Day #InternationalMensDay
November 20. Universal Children’s Day #UNChildrensDay
November 21. World Hello Day #WorldHelloDay
November 26. National Cake Day #NationalCakeDay
November 28. Thanksgiving Day #Thanksgiving
November 29. Black Friday #BlackFriday
November 30. Computer Security Day #ComputerSecurityDay
National Human Rights Month
Operation Santa Paws
December 2-10 – Chanukah
December 26-January 1 – Kwanzaa
December 1. World AIDS Day #WAD2019
December 2. Cyber Monday #CyberMonday
December 3. International Day of Persons with Disabilities #IDPWD
December 4. National Cookie Day #NationalCookieDay
December 5. World Soil Day #WorldSoilDay
December 6. Microwave Oven Day #MicrowaveOvenDay
December 8. Pretend to Be a Time Traveler Day #PretendToBeATimeTravelerDay
December 10. Human Rights Day #HumanRightsDay
December 11. International Mountain Day #InternationalMountainDay
December 13. National Salesperson Day #SalespersonDay
December 21. First Day of Winter #WinterSolstice
December 24. Christmas Eve #ChristmasEve
December 25. Christmas Day #ChristmasDay
December 26. Boxing Day #BoxingDay
December 30. No Interruptions Day – Last Work Day of the Year
Copywriting ads for food brands involves channeling your imagination, using the right CTAs, and having the perfect combination of a certain amount of words. Crafting exceptional food ad copy on the other hand, involves all of the above AND adding different layers of flavor (every pun intended)! Depending on the type of food brand you’re working with, you may select descriptors that create an image in the customer’s mind, choose words that evoke their sensations, or focus on the nutritional benefits.
At ChuckJoe, we are passionate about the conscious food space and have created organic and paid evergreen content for many clients. With our expertise in the ever evolving digital landscape mixed with our years of experience, we’ve curated 5 tips to help you write copy for food ads like a pro!
1. Define Your Goals
Determine the most relevant ad objective for your business before you even draft a word! Perhaps you have a new fruit coming out next season, in this case you’ll want to increase brand awareness and reach. Or you have a new cooking demo on your website, instead you’ll need to drive traffic to your page. Knowing your goals can help develop copy that will guide your target audiences to take the specific actions that you want. Ad objectives will also determine which Call-To-Action will be the most appropriate for that ad. Don’t assume the reader will know what action you want them to take, so remember to choose a clear objective-based CTA.
2. Do Your Due Diligence
When you’re starting a new campaign, the best thing you can do as a copywriter is to… research, research, research! There’s no doubt that you’re a skilled and excellent writer, however familiarizing yourself with your client’s brand voice is the key. Research the nutritional facts, the pain points, target audiences, and learn all the minuscule details. Gather enough details to the extent where it feels like you can be their brand ambassador!
Learn how to adapt your writing style based on the food brand’s tone and personality. This technique will help your copy resonate with your current or potential audiences. This means that you don’t need to completely reinvent the cheese wheel! Chances are, the brand has already done the nitty gritty work of finding keyword differentiators that make them stand out. Take advantage of those keywords and use them as the base of your copy.
3. Avoid Writer’s Block
Once you’ve done your due diligence, start drafting copy right away! The hardest part about writing ads is starting the first sentence. There’s a famous saying, “write without fear, edit without mercy.” That still holds as great advice today. Don’t get caught up trying to create the perfect copy in the first attempt. Great ads takes writing, reading, more writing, and re-reading a couple more times until it can’t be revised any further.
Some additional steps that you can take to prevent getting stumped on words is to develop copywriting pathways, curate a collection of food adjectives, and focus on food benefits. Pull adjective inspiration from menus you’ve encountered at restaurants. Remember that consumers are attracted to products that can improve their lives. Highlighting benefits that they’ll receive by purchasing your product is the best course to take!
4. Ditch The Clickbait
Generally, clickbait has been a profitable marketing technique since the beginning of advertising for every industry. Though the times are changing and our millennial consumers are shifting more of their dollars towards conscious brands. You may be tempted to reel readers in with bait, but remember that it can damage your brand image and it can also break trust with consumers. Believe in your clever or out-of-the-box thinking, and you’ll be sure to come up with catchy copy that resonates better with your readers. Additional reasons why you should avoid click bait or engagement bait can be found on Facebook’s tips on how to avoid low-quality ads.
5. Quality Assurance
The last step is the most important of all, review your work! Even if you’ve won first place in your 5th grade spelling bee, it’s a best practice to QA your work. Grammarly is one of the best free tools on the web and can save your brand from losing its credibility. Another tried, true, and trusted tip is to read your copy out loud. If it doesn’t sound natural, there’s still revisions that need to be made.
When all is read out loud and done, your ad copy variations are ready to be tested! Whether you’re testing shorter or longer ads, this benefit or that benefit, there will most likely be a better performer of the bunch. Be sure to optimize towards your best food ad and never stop testing!
A top objective for any social presence is to stand out and be remembered. This can be accomplished with stellar content, spectacular visuals, spot on formatting, and more. The one aspect that regularly gets overlooked is voice
Finding the right voice for your social avenues can be more complicated for a multitude of reasons, especially on accounts where more than one person curates content and copy. Not to mention, a tone or voice that works really well for one company may be the completely wrong voice for another. So while you might love how Wendy’s interacts with other fast food restaurants, it might not be the best tactic for your non-profit organization.
It’s important to define and refine your voice. How do you want your customers to perceive you? Are you a silly company? Funny? Serious? Edgy? Remember, the behavior consumers MOST want from any brand on social is HONESTY.
How do you choose a voice for your brand?
1. Cast a Critical Eye on Your Current Content
Gather together a wide variety of the content you already have. Videos, web pages, social calendar, email blasts – and take a long look at what you’ve already got. Which of these are so generic they could be from your competitors? The idea is to narrow them down to pieces that are unique to your brand. These are the examples of the brand voice you want to embody.
2. Create a Life for Your Voice
Look over the pieces you singled out in step one, and find the common themes across all the content.
If your brand was a person, how would you describe its personality? It’s also a good idea to discuss how one would describe your competitors personality as well. Are they forceful? Jovial or serious? An optimist or realist? President of the pep-squad? Then decide how your brands traits make you different?
Break it down even farther by deciding how these traits show up while communicating with your audience.
Go as far as naming this persona! Give it life! This makes it easier to “get into character” when creating content. A few name suggestions to get you going: Maisy, Annabelle, Blaze, Freya, Gertrude, Darrius, Captain Thunder…
3. Make a Voice Chart
Now that you have a general definition of your brand’s voice, demonstrate how it will appear in real life branded content. This chart will be an important point of reference to visit over and over as your team changes and as time goes on.
4. Instruct Your Writers
Make sure your team is ready to put your brands defined voice into action by meeting with team members who may be creating content or communicates with the public via social channels. Walk them through your new Voice Chart.
Create some examples to show them the intentions of the chart, and demonstrate how you would change some other content to better fit the newly defined voice.
Be sure to give them access to, and encourage them to use the Voice Chart for a quick reference.
5. Think of the Voice Chart as a Living Document
It is imperative to revisit and revise the brand chart as the company changes over time. Don’t think that just because you’ve created this chart it has to be this way until the end of time. A company’s voice can change and adjust depending on the growth and direction of the company itself.
It’s also important to update the chart with common writing problems your team comes across.
Once the voice chart is established, consider writing a more in depth document that details the specificities of certain situations. Some companies have been known to have voice reference documents that are over 100 pages long!
Have questions? We’d love to hear them. Reply in the comments below or email us at email@example.com
Do you need to put together a social media calendar for your business and don’t know where to start? Perhaps you’ve tried generating content before or maybe it’s your first time giving it a go. Either way, we have a quick and simple 3 day method to help you get your social media content drafted and scheduled.
Day 1: Map Out Your Content
Content planning may seem overwhelming at first, but it’s easier than you think! Here are a list of questions to help you get started.
What is your desired post frequency? In other words, how often do you post (or would like to post) to your social media accounts? Is it 3x per week? 5x per week? As long as you’re able to post on a consistent basis, you’ll be able to establish social proof and maintain a steady social presence.
What types of content do you need for each social media platform? Generally photos and videos perform great on Instagram and SnapChat. Article links and YouTube videos tend to perform better on Facebook and Twitter. Figuring out which types of content you’ll need for each platform can help you determine the rest of your content criteria necessities for content planning.
What are your content themes for the month? Depending on your business or brand, you’ll want to source a variety of themes such as lifestyle, product, news, UGC (user generated content), social media holidays, etc.
By the end of day 1, you should have a content plan that resembles something like this:
Let’s say we have a post frequency of 3x posts per week, which totals 12 posts per month. Of those 12 hypothetical posts, the types of content we can select per platform could be a mix of 3 articles for Facebook, 1 blog post for Pinterest, 3 photos for Twitter, 2 videos and 3 photos for Instagram. Then you can apply your content themes to each of those types of content. Perhaps you’d like 1 lifestyle photo and 2 product photos for Instagram and so forth. Voilà! Now you have created a theme for each type of post for your content plan!
Day 2: Establish Your Process
Day 2 is all about spending time researching content and finding your groove. Finding quality content that your users will resonate with is the key to a successful social media strategy. A quick brainstorm of websites and social media accounts that you can source content from can go a long way.
In most social media schedulers, there is a section dedicated to sourcing content. In Sprout Social, there is a “Find Content” section where you can sort through suggested content provided by the scheduler. In Buffer, they offer a customizable “Buffer Feed” where you can add your go-to websites to generate a big feed of useable content.
Using your scheduler’s content feature can be a huge time saver, but make sure to add a good ole’ Google Search to your research method! Google News and Trends can help you find topical and recent content to keep your social media accounts fresh and relevant.
The next step of Day 2 will be to establish a research and drafting process that works best for you! Maybe you like to read your content and draft captions right after you read them so you don’t forget. Or maybe you’d like to read your content that you deem worthy and add it to your drafts section to caption it later. Whichever order works best for you, remember to do a combination of the following:
Make a checklist of each post you need from your content plan (how many posts, types, and themes) then check them off once you find them.
When researching content, read the full articles, watch the full videos, and inspect the quality of your photos. This will help you determine if the content aligns with your branding efforts and will allow you to write a wholesome caption.
Upload your content to the drafts section, draft your captions, and add hashtags.
Day 3: Review and Schedule
After doing most of the heavy lifting on the first couple of days, day 3 is all about reviewing and scheduling your content. When scheduling your content to the publisher section of your scheduling platform, make sure to review the following:
Read your captions out loud and make sure that each message is clear, concise, and easy to read.
Look for grammar, spelling, and spacing errors.
Review your content plan and make sure the content reflects the exact type of post and theme you planned for.
Reevaluate your video quality, double check your links, and make sure photos upload correctly. Select an aesthetically pleasing thumbnail cover for your videos.
Lastly, schedule your perfected drafts based on your post frequency from your plan. Now sit back, relax, and let your scheduler handle the rest!
Social media is constantly evolving and so are the audiences who use it. If you read these mistakes and realize you are guilty of a few, don’t be upset! Your flub will likely be forgotten once you get into the swing of things on social media.
After reading these no-no’s, you’re bound to have a better experience constructing a plan of action moving forward.
1. Thinking Social Marketing Isn’t for You
Social marketing is for everyone. It is a key component to marketing and will be a positive addition to almost every department.
It’s benefits include, but are not limited to:
Lower Marketing Costs
Connect with Potential Customers/New Hires
Address Questions and Comments Directly
Improved Brand Image
There’s not much debate anymore about the importance of social media marketing. If you’re not sure if social media marketing is right for your business, or you are sure and you’re ready to get started, feel free to CONTACT US
2. Thinking All Social Platforms are the Same
There are many social platforms out there, and the more you’re a part of, the better your overall reach. So just post the same exact thing across each social platform, right? WRONG! Every social network is going to have its own customs, language, audience, and type of content. For your posts to be most effective, you need to account for these differences.
3. Not Creating a Social Media Marketing Plan
Your social media marketing plan should build on your presence and not let it dwindle. Decide what your goal is in using social media. Do you hope to gain likes and followers? Are you hoping to create a new source of sales/leads? Are you trying to solidify your brands authority? Without a goal, your social marketing efforts will go nowhere.
Here’s what you need to iron out if you want to succeed:
Predetermined and Measurable
All the effort in the world won’t help if you don’t know where to aim it
Know who you’re talking to and how they communicate
Set an amount you’re willing to give to social media and adhere to this time frame
Part of setting up your social goals is also making sure you’re able to track those goals. This will allow you to make strategic changes in your campaign and target audiences in real time. This way, you can stop ads or campaigns that aren’t performing and keep you from throwing your money away. Reassess your goals through tracking regularly. No need to continue with something if it’s not working for you. Tracking allows you to try new avenues.
5. Ignoring Your Audience
Being on social media means connecting with your audience on a much more personal level. They will likely ask questions, comment, and interact with your postings. A very common mistake is to ignore or choose not to interact with them.
Your audience is there to interact with your brand. So interact! It will be almost impossible to keep their attention if they are ignored, which means they may not care what you post about in the future.
Comment back! Like back! Answer questions! Engage with their content! It’s that simple. This may seem like a small gesture, but it goes a long way with the relationship with your audience.
Let them know you take feedback very seriously (and you really should…)
Stay away from getting defensive. This makes you look worse, even if it’s true.
Attempt to make it right if possible
Think of negative feedback as a way to improve the quality of your services and to build a trusting relationship with your audience. Take these comments seriously and try to resolve the issue the customer is facing. Engage with them initially on the thread then try to move the conversation to private channels and handle it more discreetly. But remember… Screen shots are easy to take and share, so make sure to adhere to these rules in private channels as well.
7. Sounding Like a Robot
Social media lets brands and organizations break down the wall between them and their customers. This allows you to get personal and have a human interaction with your audience. Being real and behaving like a human will let you connect in a much stronger way.
Social media is for socializing. Use it to show your audience that your brand is a social creature just like them – it’s an effective way to build trust.
8. Over-Posting/Under Posting
Your audience wants to hear from you and they want updates on what your doing. But don’t bombard them with content. No need to over do it.
That being said, make sure you also don’t under-do it either. Out of sight out of mind is a real thing. Once you start posting consistently, not posting for even one day can affect your impressions and engagement rates and put a wrench in your marketing efforts.
A great solution is to sign up with a management platform that allows you to schedule your posts ahead of time and get posted automatically when they’re supposed to.
Hopefully the above helps you double check your own social accounts or think more about how social can play into your business strategies moving forward.
Using influencers to help share your product and messaging has proven to be a valuable method for marketing! But you may be asking yourself, which influencers should you be using? Let’s start by defining micro and macro influencers.
On a very basic level, micro influencers are a social media presence who has 10,000 to 100,000 followers. They are also usually defined as having higher audience engagement rates than macro-influencers.
Because of their smaller following, this means that micro influencers are still able to develop personal relationships with their followers, and their followers are genuinely interested in and trust their content.
Some benefits of collaborating with micro influencers are:
Smaller investment, which makes it accessible to most brands.
Because of the smaller investment, there is a possibility of working with multiple influencers at the same time
Able to generate an increase in sales
Reaching an invested audience
Using these influencers has its drawbacks as well. A lower following means lower visibility and reach compared to macro influencers. Often, these influencers will also have a less curated page, meaning brands may have less control over a micros content (ie: consistency and quality)
Macro influencers are generally characterized as having a large number of followers (100,000 or more). Campaigns with macro influencers will very likely involve a significant investment, but this investment will also potentially come with a significant return on investment.
Advantages of working with macro influencers are:
With a wider audience range, you will get more reach for each post
Spend less time micromanaging multiple smaller influencers
A higher level of professionalism
However, using a macro influencer also has its drawbacks. Using a large influencer will come at a higher price. The price ultimately depends on the status of the influencer, but Social Media Today reports it can cost anywhere between US $2,000 to US $50,000. Also, though the reach is high, engagement will very likely be decidedly lower.
Which to Choose?
This will ultimately come down to your goals. If your goal is to provide authenticity to a group of devoted potential customers, or if you’re limited to a modest budget, then micro influencers are the way to go. If it’s a matter of gaining reach, macro influencers are right for you.
Are you making the most out of your Instagram Stories? Stories have exceeded over 500 million active users and one-third of the most viewed Stories come from businesses. With countless success stories driving boastful results, it’s no wonder why Instagram continually releases impressive new updates on a monthly basis.
Now let’s be real, when you tap that top left camera button and start weighing this Giphy or that Sticker, your “quick” post turns into 5 minutes… 10 minutes, then 25 minutes and so forth. So how do you curate custom food Stories specific to your brand while also trimming down your post flow?
Answer: Know your food brand’s strengths and Stories potential.
Determining which features, approach or capabilities that work best for your brand requires a ton of exploration and time. That’s where we happily step in. ChuckJoe is here to save you the time and research by bringing forth 8 of the best ways to maximize your Stories and the reasons why they’ll make a difference!
#1 GO BEHIND THE SCENES
There are a few places within the app where you can really show off your photos and videos–IGTV, Stories, Live, and Feed. It seems as though Feed has become the place where brands publish their highest quality and polished content. Some profiles follow color patterns, themes, and schedules all while maintaining beautifully constructed professional grids.
However, a perfect-looking profile can only show so much and may lack a personable connection. Stories are the perfect place to let your digital guard down by adding some flavor to your brand’s personality through capturing unscripted moments. Pair the content in your Feed with ‘behind the scenes’ Stories, including daily routines and shareable moments, but be sure to keep it real by being yourself throughout the process. Being personable in your Stories will help you achieve the Branded Content 1,2,3’s: being transparent, relevant and authentic.
#2 SHARE THE INSIDE SCOOP
Tease your audiences with exclusive insights on upcoming announcements, events, time-sensitive promotions, and sneak peeks! This will give your following a feeling of exclusivity and will make them want to check back for more revealing posts.
For example, a restaurant could share the dish of the day, conversations with the chefs while cooking with fresh ingredients or capture the atmosphere on a busy afternoon. On the other hand, D2C brands like Imperfect Produce who manage their business solely online can make the most of their Stories by sharing tips and tricks for cooking, deals on their products, or by giving a glimpse into their company culture.
#3 CONSISTENCY IS KEY
Posting consistently on your Stories will keep your followers interested and engaged with your brand. Consistency is the key to maintaining the followers that you’ve worked so hard to gain and will continuously contribute to your growth potential.
Some of the best scheduling tools such as Later and Sprout Social recommend posting on Stories 1-10 times per day, yet other schedulers suggest 1-3 times per week. So with all of these conflicting suggestions, how do you know what frequency is going to work best for you?
Here’s our two cents: post at a frequency that’s realistic for you and stick to that pace! If you get busy and are unable to post for a week or two, you risk the chance of losing your followers and their business. Posting regularly signals to the Instagram algorithm that you have a quality account which can increase your exposure and brand awareness.
#4 REPOST USER GENERATED CONTENT
Having trouble generating enough creative content for your Stories? We’ve got an easy solution for that. Have your customers do the work for you! Not only will you shine light on your followers, but you’ll also build trust through genuine content.
Adweek reports, 93% of consumers find UGC to be helpful when making a purchase decision. When potential consumers experience ZMOT (Zero Moment of Truth), they browse the Internet and social media to research and find social proof through testimonials before buying products and services.
By creating clever branded hashtags for your business, you’ll be able to create a bank of content from your customers. Ask your followers to tag your profile, use a branded hashtag, and tag your location to be able to find UGC associated with your brand. It’s easy for customers to tune out overly branded content so having authentic and voluntary content can really support your branding and sales efforts.
#5 USE FEATURES FOR BRAND AWARENESS
Instagram Stories offers an arenol of tools to create custom content in a way that can emphasize your brand’s personality. Below are some essential tools and necessities that will boost your brand awareness.
Use a Filter – With over 70 face filters to choose from, have some fun and don’t be afraid to be a little quirky. Use camera modes such as Super Zoom, Rewind and Boomerang to help keep your content fresh and up to speed.
Add a Giphy – Grab your follower’s attention with a GIF or two. Whichever GIFs you choose to use, make sure that they align with your branding’s aesthetic goals.
Play Music with Lyrics – It’s no secret that music can set a mood or tone. Select a song to play over your Stories and keep your followers’ eyes on your post by adding Lyrics too!
Mentions – Tag other accounts when appropriate. This notifies those accounts that you’ve mentioned them allowing them the opportunity to repost to their audiences.
Hashtag – As a general rule of thumb, use a relatable and trending Hashtag to increase your reach (unique accounts that have seen your post) and gain potential followers.
Swipe Up – If you have over 10,000 followers on Instagram, congratulations because it’s a pretty big deal! For those who reach the count, they have the option to directly link a website, online store or blog to their Stories. Leverage the “Swipe Up” feature to drive traffic to your website or make your blogs more easily accessible.
Location – When you can, use the Location Sticker! Posts with locations result in 79% higher engagement than posts without a location. When you tag your location, not only do you put your account on Instagram’s map, but your post will also show up in that location’s Feed. Users who browse locations are likely to stumble across your post giving you the opportunity to capture a new follow, like, or comment.
#6 USE STICKERS FOR ENGAGEMENT
One of the coolest advantages that Stories has to offer is that it allows businesses to interact with their audience in a unique way that traditional businesses have never been able to do before! What’s especially ingenious is having the option to build a new food brand by leaning on business advice from your audience and vice versa!
Poll – Debating on serving Crispy Potato and Cabbage Tacos or a Spicy Baba Ganoush Veggie Burger for your restaurant’s lunch special? You don’t have to wonder anymore, take a Poll and count your votes in real-time.
Questions – Whether you’re thinking about making a business move like discontinuing a flavor or just simply want to see how your audience feels about a topic, post a question. You can also tap a response and share the results for more topical engagement.
Quiz – What’s a safe temperature to cook and serve fish? Teach your audience something new by using the Quiz Sticker. (If you’re curious about the answer, the temperature is between 130–135 degrees).
Chat – Build a community for your brand by starting a conversation. The ‘Join Chat’ sticker allows up to 32 users to come together in a group thread. Bring your selected users together where they can meet, converse and collectively provide feedback on product releases, upcoming events, promotions, and more!
According to Instagram, 75% of Instagrammers take action after being inspired by a post, like visiting a website, searching, shopping or telling a friend. If you have the budget, Stories Ads could be an efficient way to increase brand awareness, brand recall, drive purchase lift and sales.
#8 PARTNER UP WITH AN INFLUENCER
Generate some momentum and spice up your Stories with occasional influencers. By collaborating with other people, you can tap into their audiences which can give a surge of exposure to your brand!
Influencers can promote your brand by running exclusive offers with influencer discount codes, hosting contests, giveaways or Stories takeovers. They can also help announce a new product, record an unboxing video, etc. When looking for influencers, try searching for ones in relatable industries like in the food, health, or fitness space. That way you can reach followers most similar to your target audience.
Now that you’re more familiar with ways to maximize your Stories, get out there, start recording, and post with confidence! For Stories that had great results or Stories that you simply just love, use the ‘Highlight’ tool on your profile to showcase and categorize your favorite memories to make them last for more than 24 hours.
Hey, there! I am Erin Harting and I have been managing social communities for half a decade. In that time, I have learned there are some do’s and don’ts that will keep your customers feel heard, appreciated, loyal and will build social currency for your brand.
What is Community Management?
I assume since you’re reading this article, you have a general idea of what community management is but let’s lay it out in clear terms. Community Management brings a voice and personal touch to the faceless world of social media. This community consists of current customers, potential customers, target audiences, and all those directly and indirectly interacting with your brand online.
Why Community Management?
Brands that don’t utilize or manage their community miss out on opportunities to:
Convert customer complaints into positive, trust building experiences
Connect with influencers and prospective customers
Receive product feedback
Network and partner with other brands
Turn customers into super fans
Gain knowledge to improve businesses practices
Maybe you’re thinking community management isn’t important for your company since it’s on such a small scale? Well that’s just not the case. According to a 2015 study, customer complaints on social media have actually increased by 8 times from 2014 – and that was 4 years ago!
One disgruntled customer has the ability to impact your community whether it’s by word of mouth or a trail of comment. 3% of unhappy customers will share their complaint with 15 or more people. Furthermore, only 1 in 25 unhappy customers complain directly to you. Seize the opportunity when it arises, because let’s be honest – people will always complain at one point or another. Community Management will nurture the growth of your brand help keep your finger on the pulse of your community.
1. Take Away the “No”
A large portion of managing a social community will consist of answering questions about the product or service, how to order, or issues with the product or service. We of course always want to answer these with a positive response, but sometimes, we have to be the bearer of bad news. “No, we don’t ship to your country” or “No, your product is no longer under warranty” can cause a negative experience and a disgruntled customer.
Instead of saying “No.” I suggest using a “however,” statement. It’s very likely you can give the customer a positive twist on the bad news. “I’m sorry, your product is no longer covered under the warranty, however, I would be happy to provide you with a discount code for your next purchase!”
2. Thank You Goes a Long Way
You have so many things to be thankful for. Be thankful they contacted you. Be thankful that they showed interest in your product. Be thankful they have already used your product. It feels good to have gratification shown. They didn’t have to choose your product, but they did. Thank them for that! It helps the mood and sets the tone of the entire conversation.
3. Keep it Casual
One of the most amazing things about social community management is that you get to have a casual conversation with the public. You’re not just another advertisement and you’re not a robot. That’s rare in this world and can really make a customer feel special. Here’s your chance to use exclamation points, emojis, and dare I say puns. This is a human conversation – enjoy it!
4. Respond in a Timely Manner
This one is really important. This is a fast paced world we live in, and social media makes it that much faster. Not getting a response within a few hours is bordering on torture and won’t make anyone feel like the company cares about them. Responding to comments or questions quickly will prevent people from spamming your feed with angry comments and will keep everyone happier. Does a quick response feel daunting? That’s practically being on call 24/7! Well lucky for you, there are companies like ChuckJoe who would be able to manage your community for you!
In addition to the less favorable comments, also be sure to respond in a timely manner to positive feedback as well. Build on the happiness and joy that people are pouring onto your social media pages. Get them really excited that a company cares about hearing their positive comments. This engagement encourages them to contribute more in the future.
5. Rise Above and Exceed Expectations
Here’s a scenario. Frustrated the product we purchased has malfunctioned and we are NOT expecting the company to care about us as the consumer – but we’re outraged! So we reach out to customer support demanding retribution. You start the conversation salty and you expect them to brush you off. Then the unthinkable happens. They respond to your message with an apology and a quick solution. Hard to stay mad, right?
Well that’s the goal, after all! It is frustrating when things don’t work correctly but you’re 100% able to calm the situation and keep tempers at bay. Of course, there are those who are determined to be upset at the world and for them you can only hope their day gets better. If you can be the one to make their day better, you know they’ll leave with a lighter heart and a happy association with your company.
6. Direct the Heat to a Private Channel
Many times people feel the urge to put companies “on blast” and leave harsh comments all over their social pages rather than direct messaging. Don’t shy away from addressing the comments. No response only solidifies the aggressors view point to other potential customers. Take this opportunity to acknowledge their pain point in a public setting but then direct the conversation to a private communication.
For example, say someone named Alex leaves the comment, “This product is overpriced and broke within the first week! No one should ever buy this junk!”. A great response would be, “Hi, Alex! We are so bummed to hear that you have had a bad experience with our product. We carry ourselves to a high standard and would love to get to the bottom of this and find a solution that works all around. We have sent you a direct message to coordinate the details of the solution.” The issue has been addressed, the public sees your timely response, trust is built, and solution is found while shifting out of the public focus.
The most important message to take away here is that community management is about building social currency for your brand. Buzz doesn’t last, so focus on cultivating advocates and super-fans by providing real value to your consumers.