Holidays and tentpole events are the perfect ways to start conversations, providing interesting ways to engage with others through digital marketing, social media, email marketing, and more. It’s also a great place to start for some eCommerce strategy! Here is a robust list of National Holidays, Social Media Holidays and other tentpole events that occur in 2022; be sure to bookmark this page so you can come back throughout the year!
Building your eCommerce brand is far easier with the help of email marketing. If you automate your email workflow system, you will not only be providing communication or customer service all day, every day, you will also be making sales.
When it comes to eCommerce marketing ROI, there are many great options, like influencer marketing (especially for the food and beverage industry), but email marketing is tried and true.
The ROI on email marketing in 2019 was $42 for every one dollar spent, which was up from $38 the year before. These are staggering figures that should drive you to elevate your email marketing game to the level of the 4 excellent eCommerce email examples we will explore today.
This beverage brand has canned a feeling, boasting a drink that works to calm the mind. This example is because of its ability to do a couple of things well. First, it is an excellent example of a welcome letter that establishes trust.
It shows that it is from the same site by keeping the same color palette, creating continuity from the website to the inbox as one experience while keeping it short and to the point. In four sentences, it says that they respect you and your privacy and that they are human too.
They bring a personal touch to the business that makes it less corporate and more human. They also deliver on the promise from when you subscribed. All in all, it is an aesthetically pleasing email that does exactly what it’s meant to.
This cereal brand is tasty and healthy, with 6 flavors high in protein and low in carbohydrates. However, what they are really selling is the magic that cereal used to have as a kid, updated for healthy adult life. What is great about this email is that it does 2 of the same things Recess did very well while still being a different type of email.
This example is short and sweet while also continuing the aesthetic from the website seamlessly. It also incorporates stellar examples of social proof, in which you prove other people like your products.
This brand sells immunity-boosting soda made with quality ingredients. Like the other great examples, it carries the website’s theme forward but throws the color palette out the window. They do this because this email is all about this one new product, the orange soda.
Thus, they take that and run with it through the email, making it one cohesive work of art, graphically speaking. It mixes in social proof, but it is more of a “you should buy this next” email. Its purpose is to sell this one product, and it does it well, adding a bright warm color to a winter seasonal email.
Bokksu is a Japanese snack subscription box that gives you the opportunity to discover Japan through snacks. Each month you get around 16 snacks that differ every month. The email example we have today entices you into resubscribing after canceling a subscription.
This tactic works because reengaging a new client is more effective than selling a new one. It’s also smart because it continues the theme and plays on the fear of missing out. By displaying what you missed previously, you’ll be tempted to resubscribe and never miss another box.
These are only a few examples of great eCommerce emails, but the constant theme is reaffirming your brand and your aesthetic while keeping it short and sweet. While many emails get opened, not all get a click-through to your website. If you make them want to look at it for long enough, people may click on the links/buttons to see more similar content.
ChuckJoe can help your brand developing engaging, click-worthy emails for your emails marketing campaigns. Get in touch with our team to learn more!
New platforms for sharing content are always popping up, and sometimes in the excitement of discovering the next big thing, we forget the tried and true marketing platforms already in our back pocket. Email marketing might be less visible to the public, but it’s actually the most effective online tactic for lead generation. If you need more convincing for why you wait to market via email, check out this blog post, and if you need help collecting emails, here’s how to grow your email list.
There are a ton of email marketing platforms out there that make it really easy to customize your emails, such as Mailchimp and Constant Contact, but how do you go about making your emails eye-catching and effective? Read on.
Let Them Know Who You Are
Make it obvious who this newsletter is coming from to (1) ensure there is no confusion as to where this email is coming from and (2) build your brand identity. It’s a good idea to have your logo at the top, and if you have a nice website, maybe match elements of your website to your emails.
With the rest of the email, keep a consistent vibe that’s in line with your brand. Use your logo colors in your email, and pick fonts that convey the same feeling your brand is going for. Know what your brand stands for, and let it shine through every element of your email (and all other forms of communication).
Turn The Pyramid Upside Down
Take a note from journalism and use the inverted pyramid model. Get the main point across with an attention-grabbing headline, add in additional details to build anticipation, and end with a call-to-action that everything above has led to.
If there are multiple segments to your email, consider creating a table of contents where people can click to the part that interests them. That way, they don’t get tired of scrolling and leave before they obtain value.
Play With Colors
While you don’t want to overwhelm with colors, you can utilize them strategically to make certain elements pop. Call-to-action buttons are great to highlight, as well as text that is hyperlinked. You can also organize your email so that different blocks are different colors, allowing you to differentiate your content in an organized and aesthetically pleasing way. If you need help coming up with a color scheme, Coolors and Adobe Color are great places to start.
Make Things Move
Animations are fun and great at grabbing attention. There are plenty of free sites where you can make your own, such as GIPHY, and it’s a fun place to find inspiration as well. Carousels and image galleries are other options if you want to stick with pictures, and videos are also great.
Additionally, countdowns are effective at getting people to buy now, and scratch fields that reveal discounts/sales excite and delight. If you know how to code, consider adding hover effects when you mouse over a product image, as they give potential customers a better idea of what you’re selling without them having to take an additional step and click on it. Attention spans are getting shorter and shorter, so anything you can do to keep your email subscribers invested is helpful.
Mobilize Your Forces
Make sure your email looks as great on mobile as it does on desktop. If you have multiple columns, make them responsive, or just stick to one column 600 pixels wide.
Other Things To Keep In Mind
Have a catchy subject line, or else nobody’s going to bother witnessing your beautiful creation.
Personalize. Address people by their names, and make sure your email has content that will interest them.
Don’t forget to include alt text for your images.
Link your photos, buttons, icons, key words, everywhere it’d be convenient, and make sure the links work and go to the right page. Test everything before you send it out, including the little social media icons you should have at the bottom of your email, even if you’ve copied that over from a past email.
Don’t break the law. Have an obvious and easy way to unsubscribe.
Now go make waves in your subscribers’ inboxes. If you need any help and want us to create those waves for you, pop into our inbox at email@example.com.
Holidays, both major and silly, are great ways to start conversations, providing interesting ways to engage with others through digital marketing, social media, email marketing, and more. Here is a list of some that occur in 2021; be sure to bookmark this page so you can come back throughout the year!
Touching on silly social media holidays to major tentpole holidays are easy wins for your digital marketing, social media, email marketing, and more. We have compiled a robust calendar of these events and the dates that they will occur in 2020! Be sure to bookmark this page for reference throughout the year
National Blood Donor Month
National Thank You Month
National Hobby Month
National Tea Month
Girl Scout Cookie Season Begins
January 14-20 – Hunt For Happiness Week
January 15-19 – Sugar Awareness Week
January 22-26 – Clean Out Your Inbox Week
January 22-26 – National School Choice Week
January 28-February 2 – Meat Week
January 1. New Year’s Day #NewYearsDay
January 2. Science Fiction Day #ScienceFictionDay
January 4. National Trivia Day #NationalTriviaDay
January 5. Golden Globe Awards #GoldenGlobes
January 9. Bubble Bath Day #BubbleBathDay
January 14. Clean Off Your Desk Day #CleanOffYourDeskDay
January 15. Hat Day #HatDay
January 16. Get To Know Your Customers Day
January 18. Winnie The Poo Day #WinnieThePooDay
January 20. Cheese Lovers Day #CheeseLoversDay
January 20. Martin Luther King, Jr. Day #MLKDay
January 20. Blue Monday, Jr. Day #BlueMonday
January 23. National Pie Day #PieDay
January 24. National Compliment Day #NationalComplimentDay
January 25. Year Of The Rat #YearOfTheRat
January 28. Data Privacy Day #PrivacyAware
January 31. Backwards Day #BackwardsDay
January 31. Hot Chocolate Day #HotChocolateDay
Black History Month
American Heart Month
National Heart Month
National Weddings Month
National Cherry Month
February 1-7 Eating Disorder Awareness Week
February 6-13 – New York Fashion Week
February 10-16 – Freelance Writers Appreciation Week
February 13-19 – International Flirting Week
February 14-21 – Condom Week
February 14-20 – Random Acts of Kindness Week
February 14-18 – London Fashion Week
February 18-24 – Milan Fashion Week
February 24-March 4 – Paris Fashion Week
February 1. Eat Ice Cream For Breakfast Day #IceCreamForBreakfastDay
February 1. Bubblegum Day #BubblegumDay
February 2. Groundhog Day #GroundhogDay
February 2. Super Bowl LIII #SBLIII
February 4. World Cancer Day #WorldCancerDay
February 5. National Singing Day #SingingDay
February 5. World Nutella Day
February 5. National Weather Persons Day
February 7. Wear Red Day #WearRed
February 6. Chopsticks Day #ChopsticksDay
February 9. Oscars Ceremony
February 9. National Pizza Day #NationalPizzaDay
February 11. Make A Friend Day #MakeAFriendDay
February 14. Valentine’s Day #ValentinesDay
February 17. Random Acts Of Kindness Day #RandomActsOfKindnessDay
February 17. Presidents Day #PresidentsDay
February 18. Drink Wine Day #DrinkWineDay
February 20. Love Your Pet Day #LoveYourPetDay
February 21. Sticky Bun Day #StickyBunDay
February 22. Be Humble Day #BeHumbleDay
February 22. Be Humble Day #BeHumbleDay
February 22. Be Humble Day #BeHumbleDay
February 24. 91st Academy Awards #AcademyAwards
February 26. Pistachio Day #PistachioDay
February 27. No Brainer Day #NoBrainerDay
Women’s History Month
Music in Our Schools Month
Irish Heritage Month
American Red Cross Month
March for Meals
The Great American Cleanup
March 23-28 – National Sleep Awareness Week
March 12-17 – Girl Scout Week
March 12-17 – Campfire Birthday Week
March 26-31 – National Cleaning Week
March 2. Peanut Butter Lovers Day #ILovePeanutButter #PeanutButterLover
March 2. Old Stuff Day #OldStuffDay
March 3. World Wildlife Day #WorldWildlifeDay
March 4. Grammar Day #GrammarDay
March 6. National Employee Appreciation Day #EmployeeAppreciationDay
March 7. National Be Heard Day #NationalBeHeardDay
March 8. International Women’s Day #BeBoldForChange
March 8. Daylight Saving Time begins #DaylightSaving
March 10. Pack Your Lunch Day #PackYourLunchDay
March 12. Girl Scouts Day #GirlScoutsDay
March 14.Popcorn Lover’s Day #PopcornLoversDay
March 15. World Consumer Rights Day #WCRD2020
March 16. Freedom Of Information Day #FreedomOfInformationDay
March 17. St. Patrick’s Day #StPatricksDay
March 18. Awkward Moments Day #NationalAwkwardMomentsDay
March 19. Spring Equinox -First Day of Spring #FirstDayofSpring #SpringEquinox
March 20. Proposal Day #ProposalDay
March 21. World Poetry Day #WorldPoetryDay
March 23. Puppy Day #PuppyDay
March 28. Weed Appreciation Day
March 31. World Back Up Day #WorldBackupDay
National Volunteer Month
National Autism Awareness Month
Keep America Beautiful Month
National Garden Month
Stress Awareness Month
National Poetry Month
April 15-22 – National Volunteer Week
April 16-22- Animal Cruelty/Human Violence Awareness Week
April 23-29 – Administrative Professionals Week
April 22-28 – Every Kid Healthy Week
April 22-28 – National Princess Week
April 1. April Fools Day #AprilFools
April 2. World Autism Awareness Day #WAAD
April 3. National Walking Day #NationalWalkingDay
April 4. Hug a Newsperson Day #HugANewsperson
April 10. National Siblings Day #NationalSiblingsDay
April 11. National Pet Day #NationalPetDay
April 16. National Wear Your Pajamas to Work Day #PJDay
April 18. National High-Five Day #NH5D
April 19. Good Friday #GoodFriday
April 20. National Look-Alike Day #NationalLookAlikeDay
April 21. Easter #HappyEaster
April 22. Earth Day #EarthDay2019
April 24. Denim Day #DenimDay
April 25. World Malaria Day #EndMalariaForGood
April 26. Arbor Day #ArborDay
April 28. Pay It Forward Day #PayItForward
April 29. International Dance Day #InternationalDanceDay
April 30. National Honesty Day #NationalHonestyDay
National Celiac Disease Awareness Month
Clean Air Month
Global Employee Health and Fitness Month
National Barbecue Month
National Bike Month
National Hamburger Month
National Salad Month
National Photograph Month
Gifts from the Garden Month
Lupus Awareness Month
Military Family Appreciation Month
Food Allergy Awareness Week (second full week of May)
April 30-May 4 – National Tourism Week
April 30-May 4 – Drinking Water Week
April 30-May 4 – National Pet Week
May 7-11 – Teacher Appreciation Week
May 6- 12 – Nurse’s Week
May 1. May Day #MayDay
May 2. World Password Day #WorldPasswordDay
May 3. Space Day #SpaceDay
May 4. Star Wars Day #StarWarsDay & #Maythe4thBeWithYou
May 5. Cinco de Mayo #CincoDeMayo
May 6. National Nurses Day #NursesDay
May 7. Thank a Teacher Day #ThankATeacher
May 10. Mother’s Day #MothersDay
May 12. National Limerick Day #NationalLimerickDay
May 13. Mother’s Day #MothersDay
May 15. International Day of Families #FamilyDay
May 17.National Bike to Work Day #BTWD
May 21. National Memo Day #NationalMemoDay
May 24. National Scavenger Hunt Day #NationalScavengerHuntDay
May 25. Memorial Day #MemorialDay #MDW
May 28. Hamburger Day #NationalHamburgerDay
May 29. Paperclip Day #PaperclipDay
May 31. World No-Tobacco Day #NoTobacco
Men’s Health Month
National Safety Month
Acne Awareness Month
LGBTQ Pride Month
National Adopt a Cat Month
June 4-10 – Pet Appreciation Week
June 12-18 – Men’s Health Week
June 1. National Say Something Nice Day #SaySomethingNice
June 1. International Children’s Day #ChildrensDay
June 2. National Cancer Survivor’s Day #NCSD2019
June 3. Leave The Office Early Day #LeaveTheOfficeEarlyDay
June 5. World Environment Day #WorldEnvironmentDay
June 5. National Donut Day #NationalDonutDay
June 6. Higher Education Day #HigherEducationDay
June 7. National Donut Day #NationalDonutDay
June 8. Best Friends Day #BestFriendsDay
June 14. World Blood Donor Day #GiveBlood
June 16. Father’s Day #FathersDay
June 20. First Day of Summer #SummerSolstice
June 20. World Refugee Day #WithRefugees
June 21. National Selfie Day #NationalSelfieDay
June 21. Father’s Day #FathersDay
June 27. National Sunglasses Day #NationalSunglassesDay
June 30. Social Media Day #SMDay
Ice Cream Month
National Grilling Month
National Picnic Month
National Independent Retailer Month
National Blueberry Month
July 15-21 – Capture the Sunset Week
July 16-22 – Independent Retailers Week
July 1. National Postal Worker Day #NationalPostalWorkerDay
July 2. World UFO Day #WorldUFODay
July 4. Independence Day (United States)
July 7. World Chocolate Day #WorldChocolateDay
July 11. Cheer Up the Lonely Day #CheerUpTheLonelyDay
July 12. Malala Day #MalalaDay
July 15. Give Something Away Day #GiveSomethingAwayDay
July 17. World Emoji Day #WorldEmojiDay
July 18. Nelson Mandela International Day #MandelaDay
July 26. Talk in an Elevator Day #TalkInAnElevatorDay
July 30. International Day of Friendship #DayOfFriendship
Back to School Month
National Golf Month
National Breastfeeding Month
Family Fun Month
August 6-12 – National Farmers’ Market Week
August 13-19 – National Motorcycle Week
August 13-19 – Feeding Pets of the Homeless Week
August 1. Respect for Parents Day #RespectForParentsDay
August 2. National Coloring Book Day #NationalColoringBookDay
August 8. International Cat Day #InternationalCatDay
August 9. National Book Lovers Day #NationalBookLoversDay
August 10. National Lazy Day #LazyDay
August 11. National Sons and Daughters Day #SonsAndDaughtersDay
August 12. International Youth Day #YouthDay
August 13. International Lefthanders Day #LefthandersDay
August 15. National Relaxation Day #NationalRelaxationDay
August 16. National Tell a Joke Day #NationalTellAJokeDay
August 19. World Photo Day #WorldPhotoDay
August 20. National Lemonade Day #NationalLemonadeDay
August 26. National Dog Day #NationalDogDay
August 26. National Women’s Equality Day #WomensEqualityDay
National Preparedness Month
National Food Safety Education Month
Fruit and Veggies—More Matters Month
National Yoga Awareness Month
Whole Grains Month
Hispanic Heritage Month
Little League Month
Better Breakfast Month
September 9-15 – National Suicide Prevention Week
September 18-24 – Pollution Prevention Week
September 17-23 – National Indoor Plant Week
September 24-30 – National Dog Week
September 2. Labor Day #LaborDay
September 4. National Wildlife Day #NationalWildlifeDay
September 5. International Day of Charity #CharityDay
September 6. Read a Book Day #ReadABookDay
September 8. International Literacy Day #LiteracyDay
September 11. National Day of Service and Remembrance #911Day
September 12. National Video Games Day #NationalVideoGamesDay
September 13. Stand Up To Cancer Day #KissCancerGoodbye
September 19. Talk Like a Pirate Day #TalkLikeAPirateDay
September 21. International Day of Peace #PeaceDay
September 22. Car-Free Day #CarFreeDay
September 23. First Day of Fall
September 25. National Women’s Health and Fitness Day #FitnessDay
September 26. European Day of Languages #EDL2019
September 27. World Tourism Day #WTD2019
September 28. World Rabies Day #WorldRabiesDay
September 30. International Podcast Day #InternationalPodcastDay
Breast Cancer Awareness Month
AIDS Awareness Month
Bully Prevention Month
Adopt a Shelter Dog Month
Celiac Disease Awareness Month
Financial Planning Month
National Pizza Month
Allergy Appreciation Month
October 1-7 – Great Books Week
October 1-7 – National Work From Home Week
October 15-21 – Mediation Week
October 15-21 – National Business Women’s Week
October 22-28 – National Red Ribbon Week
October 1. World Vegetarian Day #WorldVegetarianDay
October 2. International Day of Nonviolence #InternationalDayOfNonviolence
October 3. National Techies Day #TechiesDay
October 4. World Smile Day #WorldSmileDay
October 5. World Teachers Day #WorldTeachersDay
October 7. World Habitat Day #WorldHabitatDay
October 10. World Mental Health Day #WorldMentalHeathDay
October 11. International Day of the Girl #DayOfTheGirl
October 13. National Train Your Brain Day #TrainYourBrainDay
October 14. National Dessert Day #DessertDay
October 15. Global Handwashing Day #GlobalHandwashingDay
October 16. World Food Day #FoodDay
October 17. International Day for Eradication of Poverty #EndPoverty
October 20. World Statistics Day #StatisticsDay
October 21. Reptile Awareness Day #ReptileAwarenessDay
October 24. United Nations Day #UNDay
October 25. Greasy Foods Day #GreasyFoodsDay
October 30. Checklist Day #ChecklistDay
October 31. Halloween #Halloween
National Healthy Skin Month
Gluten-Free Diet Awareness Month
National Adoption Month
National Gratitude Month
Peanut Butter Lovers’ Month
National Diabetes Awareness Month
November 13-19 – World Kindness Week
November 13-17 – American Education Week
November 1. World Vegan Day #WorldVeganDay
November 3.National Sandwich Day #NationalSandwichDay
November 4. National Candy Day #NationalCandyDay
November 8. National Cappuccino Day #CappuccinoDay
November 11. Veterans Day #VeteransDay
November 13. World Kindness Day #WKD
November 14. World Diabetes Day #WDD
November 15. America Recycles Day #BeRecycled
November 16. International Day for Tolerance #ToleranceDay
November 17. International Students Day #InternationalStudentsDay
November 19. International Men’s Day #InternationalMensDay
November 20. Universal Children’s Day #UNChildrensDay
November 21. World Hello Day #WorldHelloDay
November 26. National Cake Day #NationalCakeDay
November 28. Thanksgiving Day #Thanksgiving
November 29. Black Friday #BlackFriday
November 30. Computer Security Day #ComputerSecurityDay
National Human Rights Month
Operation Santa Paws
December 2-10 – Chanukah
December 26-January 1 – Kwanzaa
December 1. World AIDS Day #WAD2019
December 2. Cyber Monday #CyberMonday
December 3. International Day of Persons with Disabilities #IDPWD
December 4. National Cookie Day #NationalCookieDay
December 5. World Soil Day #WorldSoilDay
December 6. Microwave Oven Day #MicrowaveOvenDay
December 8. Pretend to Be a Time Traveler Day #PretendToBeATimeTravelerDay
December 10. Human Rights Day #HumanRightsDay
December 11. International Mountain Day #InternationalMountainDay
December 13. National Salesperson Day #SalespersonDay
December 21. First Day of Winter #WinterSolstice
December 24. Christmas Eve #ChristmasEve
December 25. Christmas Day #ChristmasDay
December 26. Boxing Day #BoxingDay
December 30. No Interruptions Day – Last Work Day of the Year
A top objective for any social presence is to stand out and be remembered. This can be accomplished with stellar content, spectacular visuals, spot on formatting, and more. The one aspect that regularly gets overlooked is voice
Finding the right voice for your social avenues can be more complicated for a multitude of reasons, especially on accounts where more than one person curates content and copy. Not to mention, a tone or voice that works really well for one company may be the completely wrong voice for another. So while you might love how Wendy’s interacts with other fast food restaurants, it might not be the best tactic for your non-profit organization.
It’s important to define and refine your voice. How do you want your customers to perceive you? Are you a silly company? Funny? Serious? Edgy? Remember, the behavior consumers MOST want from any brand on social is HONESTY.
How do you choose a voice for your brand?
1. Cast a Critical Eye on Your Current Content
Gather together a wide variety of the content you already have. Videos, web pages, social calendar, email blasts – and take a long look at what you’ve already got. Which of these are so generic they could be from your competitors? The idea is to narrow them down to pieces that are unique to your brand. These are the examples of the brand voice you want to embody.
2. Create a Life for Your Voice
Look over the pieces you singled out in step one, and find the common themes across all the content.
If your brand was a person, how would you describe its personality? It’s also a good idea to discuss how one would describe your competitors personality as well. Are they forceful? Jovial or serious? An optimist or realist? President of the pep-squad? Then decide how your brands traits make you different?
Break it down even farther by deciding how these traits show up while communicating with your audience.
Go as far as naming this persona! Give it life! This makes it easier to “get into character” when creating content. A few name suggestions to get you going: Maisy, Annabelle, Blaze, Freya, Gertrude, Darrius, Captain Thunder…
3. Make a Voice Chart
Now that you have a general definition of your brand’s voice, demonstrate how it will appear in real life branded content. This chart will be an important point of reference to visit over and over as your team changes and as time goes on.
4. Instruct Your Writers
Make sure your team is ready to put your brands defined voice into action by meeting with team members who may be creating content or communicates with the public via social channels. Walk them through your new Voice Chart.
Create some examples to show them the intentions of the chart, and demonstrate how you would change some other content to better fit the newly defined voice.
Be sure to give them access to, and encourage them to use the Voice Chart for a quick reference.
5. Think of the Voice Chart as a Living Document
It is imperative to revisit and revise the brand chart as the company changes over time. Don’t think that just because you’ve created this chart it has to be this way until the end of time. A company’s voice can change and adjust depending on the growth and direction of the company itself.
It’s also important to update the chart with common writing problems your team comes across.
Once the voice chart is established, consider writing a more in depth document that details the specificities of certain situations. Some companies have been known to have voice reference documents that are over 100 pages long!
Have questions? We’d love to hear them. Reply in the comments below or email us at firstname.lastname@example.org
In today’s ever-changing digital marketing landscape, there can be a big temptation to put your money, time and energy on the latest technology. However, we can’t forget email. Here are few key points as to why email is a vital part of marketing for your food brand:
You can actually own your audience. What does that mean? When you have an audience that you’ve worked hard to build on Facebook, Instagram or Twitter, those platforms can change the rules. When they change the rules, that changes how many people you can reach. Although not 100% of people will open every email you send, you still have the direct ability to reach and engage with them. You can even follow up with them!
It’s a very direct connection with people. Everyone has email, everyone checks their email on a regular basis, so you’re really able to get directly in front of the person that you’re trying to reach and communicate with. As a food brand, you’re at an advantage! Get creative and descriptive with your copy. There’s a good chance that someone’s stomach is growling as they’re checking their email throughout the day.
It’s transferable! If you have an email list for one brand and you launch a new food brand, you can promote that brand to that list, so it’s easily transferable.
Another form of communication. It’s never a great idea to go all in on one platform for various reasons, but one of the things you can do with email is really curate and aggregate content from other platforms to increase your reach. If you have great posts going up on social, you can then highlight that in email. If you have a blog, you can also highlight that in email. It’s a solid way to communicate with your customers and give them multiple options as to how they want to consume your content.
eCommerce. It’s still one of the top ways to convert sales. According to MarketingSherpa, over 72% of customers prefer email as their mode of business communication and 91% of Americans are eager to receive promotional emails–that’s huge! Here are a few types of emails you can use to drive sales:
Welcome email – get new customers for your food brand by sending a coupon code
Abandoned cart email – encourage interested shoppers to pick up where they’ve left off
Upselling – show them add-ons or products with a higher price point
Cross-selling – recommend similar products that they’d be interested in
Post-purchase emails, such as an upsell or cross-sell email, are very successful because the customer is already familiar with the brand and has shown a willingness to buy. If you have it all set up and tied into your eCommerce platform, you can see the average order value, how many things they’ve purchased, which products they purchased, when they purchased, and other information. This allows you to segment and communicate with your audiences in a much smarter and more direct way.
You can get specific with your messaging. This is one of the coolest parts! Unlike social, you can segment out certain customers that have bought specific products, signed up for certain events, or really whatever data you choose to capture. This will increase your engagement, your open rates, and your click-through rates with email. There are even ways to give an email a personalized touch for one specific customer.
Tracking & Analytics. Emails are a great way to see open rates, click-through rates, and engagement with your brand from an individual basis. With social media, you don’t get that one-to-one information. You do get that with email. You can see one subscriber that came from that trade show in Anaheim and they’ve opened every single email, but they haven’t bought anything yet, then you can communicate with them in a very specific way. It’s a great tool for segmentation, which helps you then craft your communication for better results.
Ad Retargeting. You can leverage a dedicated email list to retarget users on other ad platforms including Facebook, Instagram, Google, Twitter, Pinterest and YouTube. You can also use an email list to build a lookalike audience to find people similar to those who have signed up.
What’s next? Collect emails!
Take the next step by adding a sign-up form on your website, acquiring emails from customer’s purchases on your site, and creating events. Don’t forget that the goal here is not just quantity, but to build a trusted relationship with the customer. Once you do this, you’ll be one step closer to utilizing one of the most powerful tools in digital marketing!
Have Questions? Ask us! We’re happy to dive in and help.
Does this sound like you? You are wondering what you should be doing to increase your email subscribers. You feel like you have tried everything but haven’t seen growth. Before you go spending thousands of dollars on advertising or buying lists (please don’t do that) there are a few simple adjustments you can make to change this outcome.
First, what value are you offering?
First, why should people sign up to receive your company’s email? This might sound simple, but at the very baseline, you need to give them something for subscribing.
Think about it as a simple value exchange. They’re giving you their email, which has value. What are you giving them in return? Ideally, whatever you’re giving them in return should have significantly more value than their email address.
Give Subscribers Coupons
One example of what you can do here is giving them a coupon. This is a very common and efficient tactic that food brands use. Include a coupon that is good to get $1 off, get $2 off, buy-one-get-one-free, whatever it might be.
If it’s eCommerce, give them an instant coupon, so as the subscribers sign up for the list, they get a coupon code delivered that they can use right away.
Create a Recipe or Tip Ebook
If you have a product that can be put into recipes, create an ebook that can be downloaded immediately. In general, with this approach, you want to have the delivery happen in the email. You don’t want them to fill out the subscription form and then they have to go to a page to get it or be redirected right away.
The reason for this is that if they get it in their email, then they have to go and actually pull up your email, open it, click it to download it, or view the video or whatever it might be. That will help with your deliverability. It also gets them comfortable with the behavior of opening emails that are coming from your brand.
Depending on the product, a few other ideas along these lines are:
Meal prepping tips
Healthy cooking tips
Video series that helps the subscriber create kid-friendly meals
Create an Informative Email Series
An alternative idea to the single ebook is creating an email series that is delivered over a few days. For example, it could be something around clean eating. You’d have a series of emails revolving around a five-day kickstart to a cleaner-eating diet. Once the potential customer submits their email, they get a welcome email, then one email per day for the next five days covering different ways to incorporate clean eating into their life.
This is great tactic because it gets people into the habit of checking their inbox to get the next email in the series. The subscriber is getting used to engaging with your brand, and you in return are providing a value to their life.
Use a Signup Form Pop-Up Box
An easily overlooked way to increase email signups is by simply having your signup box be prominent. A lot of brands that we are in the early stages of working with will have a signup in the footer or on the sidebar somewhere. Using a tool such as a lightbox pop-up to design and time your popups, works really well. Sumo and OptinMonster are great resources for that. You can also get fancier with things like Exit Intent Popups, so when somebody’s leaving your website they actually get a pop-up to subscribe.
Focus on putting that call-to-action front and center. Often you will only get one chance to hook people when they come to your site. Give them a reason to sign up! This is also where a compelling offer can come into play with that popup, so don’t hide it.
Embed A Signup Call-To-Action within Your Blog Posts
If you have written content on your website that people are finding through search or social, strategically include a call-to-action to sign up for your email list. Remind people while they are looking at your content, that if they like the content, and if they want to get more content or a premium version, then they should sign up for the email list. This is an incredibly easy and natural way to add some more subscribers to your email list!
These are just a few ways that you can increase your conversions and get more email subscribers, but there is a multitude of additional tactics that you can implement.
To set up a consultation on building your email list, reach out to us at email@example.com or click the button below!