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Why Influencer Marketing Works for Food and Beverage Brands

There is no doubt that influencer marketing is an incredibly popular marketing strategy among food and beverage brands. After all, who wants to do extensive research when a niche influencer can offer you a suggestion in under 3 minutes? Additionally, some people may not actively be searching for a certain product, but an influencer can bring to people’s attention items that would not have crossed their minds otherwise.

Here at ChuckJoe, we’ve worked with hundreds of influencers, and they continue to produce impactful results by increasing brand awareness, driving traffic, and more for our clients.

The fact is, tapping into audiences who look up to talented, well-loved influencers has a significant return on investment. However, why are influencers particularly effective in the food and beverage space? Keep reading to find out.

Everybody Eats and Drinks

There’s a reason food and beverage brands stand out from other industries: everyone has to eat and drink! No matter who they are, people must consume, so why not eat/drink your product?

People Eating Together

Audiences Trust Influencers

In a world that doesn’t slow down, people don’t have time to do their own research, instead trusting the words (and palates) of influencers they admire. The fact that audiences can relate to influencers make them much more likely to remember and try things from the brand.

Picture it this way: if your coworker raved to you about a new, healthy ice cream, would you be more keen to try it? People tend to be more open to trying new things when they see others they trust enjoying them, and it doesn’t feel forced or unnatural.

Visual Appeal Sways Minds (& Tummies)

In 2019, PepsiCo redesigned its Lays brand packaging for the first time in more than a decade to make it look more Insta-worthy. The design mimics the top-down angle of the classic Instagram food picture because that’s what younger audiences have grown accustomed to seeing.

Lay's Chips

As you can see, this is a testament to the value of Instagram. The visual nature of food and beverages makes them perfect for this platform, especially when paired with happy people living their best lives.

As they say, people eat with their eyes!

User-Generated Content and Word of Mouth Can Boom

Audiences typically view influencers as mentors or friends, so word of mouth and user-generated content can often increase every time there is a post emphasizing how good your product is. Since 85% of people prefer user-generated content to traditional brand-created content, this proves massively helpful.

People taking photos with food

This is also reflected in engagement rates. On average, influencers have over a 7% engagement rate, which is almost 5 times the industry average.

Food + Story = Success

Most people have favorite foods that they love to talk about, and influencers are particularly good at telling stories that can leave an impression on others. They build their following on real stories from real people, and if they can leverage that for your brand, you have a winning campaign. This can be seen with Sumo Citrus, which has seen tremendous success.

Additionally, the number of social media users continue to grow. In just the last year, there were 490 million new social media users, and by providing an intrinsic human experience that a community can bond over, influencers can be indisputable game-changers.

If you want help selecting, reaching out to, and obtaining content from influencers effectively, let us help! Reach us at yo@chuckjoe.co, or fill this out today.

November 22, 2021/0 Comments/by Lyz Zurn
Uncategorized

Resources for Those Affected by the Coronavirus

We recognize the unique challenges that people around the globe are facing. Social distancing and working remotely can easily make people feel isolated, develop anxiety, and lead to overall poor mental health. In addition, many people are left entirely without any income. As current developments unfold, we know that more and more people will struggle without adequate resources and support.

We have compiled a list of resources, in hopes that it will help you or your loved ones through this transition. These resources don’t necessarily have much to do with digital marketing but we think that given the circumstances, they are most needed. Especially the video of the dog. That is a top viewing priority.

Please reach out in this time of need. We will do whatever we can to ease your burden. Likewise, if you have come across resources outside of this list, please let us know and we will add it here!

Mental Health Resources

  • Chel Hamilton: Meditation Mini Podcasts
  • Better Help: Free Online Counseling Sessions
  • Brene Brown Podcast: Unlocking Us
  • CDC: Managing Anxiety and Stress
  • The Happiness Lab with Dr. Laurie Santos
  • Isolation Tips from Astronaut 

Physical Health Resources

  • Free YMCA Fitness Videos
  • Totally The Bomb: 15 Fitness Videos
  • Feeding America: Find Food in Your State
  • Athlean-X: free workouts, nutrition and supplement advice 
  • Planet Fitness: Daily Live-Streaming

Work Resources

  • ChuckJoe: 7 Tips for Working Remotely
  • GitLab’s Guide To All-Remote
  • Zapier: Guide to Working Remotely
  • Coffitivity: Coffitivity recreates the ambient sounds of a cafe to boost your creativity and help you work better.
  • Freelance Artist Resources
  • Chrome Extensions for Struggling Students and Special Needs
  • USBG National Charity Foundation: Bartender Resources
  • U.S. Department of Labor: How to File for Unemployment Insurance
  • SBA: Small Business Guidance and Loan Resources
  • Los Angeles Community Resources
  • KRISP App: Mute Background Noise During Calls

Educational Courses

  •  Free Harvard University Online Courses & Degrees 
  •  Free UC Berkeley Certifications
  • Udemy Online Courses
  • Open Culture: 1,500 Free Online Courses from Top Universities
  • Free Online Courses on LinkedIn Learning (Lynda.com)
  • Free Certification Courses (Stanford University)
  • Free Python Courses
  • Free Machine Learning Courses
  • Free Coding Courses
  • Free CornellX Courses
  • Coding Training Bundle ($39)
  • Free Creativity Classes Online (Skillshare) 

Cuteness Overload

  • Monterey Bay: Sea Otter Cam
  • Georgia Aquarium Live Cams
  • Zoo Atlanta: Panda Cam
  • Animals Helping Their Humans Work From Home
  • Big Fluffy Dog Fails At Agility Course
  • Adorable Golden Retriever Befriends Horses
  • Playful Baby Elephant

Entertainment and Virtual Event Resources

  • Music-Map: The Tourist Map of Music
  • Stay at Home Fest: Online Music Festival and Events Calendar
  • NASA: Media Library (Copyright Free)
  • 7 Board Games You Can Play Online with Friends
  • Free Broadway Musicals
  • Virtually Tour 2,500 World Famous Museums
  • Castbox Podcasts (And some of Our Personal Favorites!)
    • Armchair Expert with Dax Shepard
    • The Tim Ferriss Show
    • Gastropod: Food with a side of science and history.
    • Harry Potter and the Sacred Text
    • The Endless Honeymoon Podcast with Comedians Natasha Leggero and Moshe Kasher (Explict)
    • Office Ladies: Jenna Fischer and Angela Kinsey
    • Stuff You Should Know
    • Comedian Pete Holmes: You Made It Weird
    • Hound Tall
    • Ear Hustle
    • Car Talk: America’s funniest auto mechanics take calls from weary car owners all over the country
    • Conan O’Brien Needs A Friend (Explict)
    • Revisionist History
    • Dolly Parton’s America
    • 99% Invisible
    • Making Sense with Sam Harris
    • How I Built This
    • Left, Right and Center
  • London Bakery Live Streams Baking Tutorials
  • Netflix Party: Watch Movies Online with Friends
  • Universal Releases “Trolls World Tour” and other Movies Early
  • Disney Releases Onward and Frozen 2 Early
  • Disneyland: Virtually “Ride” AttractionsFfrom Your Couch
  • Access Mars: Explore the Real Surface of Mars
  • Yellowstone: Virtual Tour
  • 33 Virtual Historic Tours
  • Free Audible Books

Kids Education/Activity Resources

  • Kahn Academy
  • P.E. with Joe: Daily Kids Workouts
  • Mystery Science: Free Mini and Full Science Lessons
  • Hogwarts Digital Escape Room
  • Two Weeks of Fun and Easy Science Experiments
  • Kid Yoga Videos
  • Guided Meditation for Children: Your Secret Treehouse
  • 30 Free Virtual Feild Trips
  • Download Free Coloring Books from 113 Museums
  • Printable Worksheets
  • PBS for Teens: Nova Labs
  • Easter Bunny Craft – Homemade Toilet Roll Stamp 
  • Virtual Farm Tours
  • Learn French: Children’s Stories
  • Indoor and Outdoor Scavenger Hunt
  • 16 Card Games That Will Turn Your Students Into Math Aces
  • Parents Guide to Google Classroom
  • 2Simple
  • AdmitHub
  • ABCMouse/Adventure Academy
  • ALBERT
  • Alchemie
  • American Chemistry Society
  • Backpack Sciences
  • Boardmaker
  • BookCreator App
  • BrainPop
  • Breakout Edu
  • Buncee
  • Century
  • CheckMath
  • CircleTime Fun
  • CK-12 Foundation
  • ClassDojo
  • Classroom Secrets
  • ClassHook
  • Classtime
  • CMU CS Academy
  • CommonLit
  • Conjugemos
  • Coursera for Campus
  • Curriki
  • Deck. Toys
  • DeltaMath
  • Discovery Ed
  • Dyslexia Academy 
  • Ecoballot
  • EdConnect
  • Edmodo
  • EdPuzzle
  • Education Perfect
  • Eduflow
  • EdulasticEdu-Together
  • Elementari
  • Emile
  • Epraise
  • Epic!
  • EverFi
  • Explain Everything
  • Fiveable
  • Flipgrid
  • Fluency Matters
  • Freckle
  • Free Math
  • Gamilab
  • Genially
  • GoGuardian
  • Good2Learn
  • Google For Edu
  • Gynzy
  • Hapara
  • Hawkes Learning
  • HippoCampus
  • Ideas Roadshow
  • IDEA
  • InThinking
  • i-Ready
  • Izzit.org
  • Kahoot
  • Kami
  • KET’s PBS Learning Media
  • Khan Academy
  • Kids Discover Online
  • Kognity
  • LabsLand
  • Learning Apps
  • Libby App
  • ListenWise
  • Manga High
  • Microsoft Education
  • Minecraft: Education Edition
  • MobyMax
  • Mozi
  • MusicFirst
  • Mystery Science
  • NearPod
  • Newsela
  • Nimbus Capture
  • Outschool
  • Otus
  • Packback
  • Parlay
  • Pear Deck
  • PebbleGo By Capstone
  • Peergrade
  • PenPal
  • Prodigy
  • Pronto
  • Rockalingua
  • Salesforce
  • ScienceWerkz
  • Schoology
  • ScreenCastify
  • Seesaw
  • Seneca
  • Seterra Geography
  • Scholastic
  • Shmoop
  • Sight Reading Suite
  • SmartMusic
  • StoryBoard
  • Tailor-ED
  • TechSmith
  • Tes Blendspace
  • Twinkl
  • Typing Club
  • Vidcode
  • ViewSonic
  • Voces Digital
  • Vroom App
  • Wakelete
  • We Video
  • Zearn
March 19, 2020/0 Comments/by Lyz Zurn
Content Marketing, Influencer Marketing, Social Media, Uncategorized, Work Tips

10 Tools for Social Media Marketing

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October 25, 2019/0 Comments/by Alyssa
Content Marketing, Influencer Marketing, Social Media, Uncategorized

How to Get a Month’s Worth of Social Media Content in 3 Days

Do you need to put together a social media calendar for your business and don’t know where to start? Perhaps you’ve tried generating content before or maybe it’s your first time giving it a go. Either way, we have a quick and simple 3 day method to help you get your social media content drafted and scheduled. 

Day 1: Map Out Your Content

Content planning may seem overwhelming at first, but it’s easier than you think! Here are a list of questions to help you get started.

  • What is your desired post frequency? In other words, how often do you post (or would like to post) to your social media accounts? Is it 3x per week? 5x per week? As long as you’re able to post on a consistent basis, you’ll be able to establish social proof and maintain a steady social presence. 
  • What types of content do you need for each social media platform? Generally photos and videos perform great on Instagram and SnapChat. Article links and YouTube videos tend to perform better on Facebook and Twitter. Figuring out which types of content you’ll need for each platform can help you determine the rest of your content criteria necessities for content planning.
  • What are your content themes for the month? Depending on your business or brand, you’ll want to source a variety of themes such as lifestyle, product, news, UGC (user generated content), social media holidays, etc.

By the end of day 1, you should have a content plan that resembles something like this:

Let’s say we have a post frequency of 3x posts per week, which totals 12 posts per month. Of those 12 hypothetical posts, the types of content we can select per platform could be a mix of 3 articles for Facebook, 1 blog post for Pinterest, 3 photos for Twitter, 2 videos and 3 photos for Instagram. Then you can apply your content themes to each of those types of content. Perhaps you’d like 1 lifestyle photo and 2 product photos for Instagram and so forth. Voilà! Now you have created a theme for each type of post for your content plan!

Day 2: Establish Your Process

Day 2 is all about spending time researching content and finding your groove. Finding quality content that your users will resonate with is the key to a successful social media strategy. A quick brainstorm of websites and social media accounts that you can source content from can go a long way. 

In most social media schedulers, there is a section dedicated to sourcing content. In Sprout Social, there is a “Find Content” section where you can sort through suggested content provided by the scheduler. In Buffer, they offer a customizable “Buffer Feed” where you can add your go-to websites to generate a big feed of useable content.

Using your scheduler’s content feature can be a huge time saver, but make sure to add a good ole’ Google Search to your research method! Google News and Trends can help you find topical and recent content to keep your social media accounts fresh and relevant. 

The next step of Day 2 will be to establish a research and drafting process that works best for you! Maybe you like to read your content and draft captions right after you read them so you don’t forget. Or maybe you’d like to read your content that you deem worthy and add it to your drafts section to caption it later. Whichever order works best for you, remember to do a combination of the following:

  • Make a checklist of each post you need from your content plan (how many posts, types, and themes) then check them off once you find them. 
  • When researching content, read the full articles, watch the full videos, and inspect the quality of your photos. This will help you determine if the content aligns with your branding efforts and will allow you to write a wholesome caption. 
  • Upload your content to the drafts section, draft your captions, and add hashtags.

Day 3: Review and Schedule

After doing most of the heavy lifting on the first couple of days, day 3 is all about reviewing and scheduling your content. When scheduling your content to the publisher section of your scheduling platform, make sure to review the following:

  • Read your captions out loud and make sure that each message is clear, concise, and easy to read.
  • Look for grammar, spelling, and spacing errors.
  • Review your content plan and make sure the content reflects the exact type of post and theme you planned for.
  • Reevaluate your video quality, double check your links, and make sure photos upload correctly. Select an aesthetically pleasing thumbnail cover for your videos.

Lastly, schedule your perfected drafts based on your post frequency from your plan. Now sit back, relax, and let your scheduler handle the rest!

September 30, 2019/0 Comments/by Alyssa
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