Building your eCommerce brand is far easier with the help of email marketing. If you automate your email workflow system, you will not only be providing communication or customer service all day, every day, you will also be making sales.
When it comes to eCommerce marketing ROI, there are many great options, like influencer marketing (especially for the food and beverage industry), but email marketing is tried and true.
The ROI on email marketing in 2019 was $42 for every one dollar spent, which was up from $38 the year before. These are staggering figures that should drive you to elevate your email marketing game to the level of the 4 excellent eCommerce email examples we will explore today.
This beverage brand has canned a feeling, boasting a drink that works to calm the mind. This example is because of its ability to do a couple of things well. First, it is an excellent example of a welcome letter that establishes trust.
It shows that it is from the same site by keeping the same color palette, creating continuity from the website to the inbox as one experience while keeping it short and to the point. In four sentences, it says that they respect you and your privacy and that they are human too.
They bring a personal touch to the business that makes it less corporate and more human. They also deliver on the promise from when you subscribed. All in all, it is an aesthetically pleasing email that does exactly what it’s meant to.
This cereal brand is tasty and healthy, with 6 flavors high in protein and low in carbohydrates. However, what they are really selling is the magic that cereal used to have as a kid, updated for healthy adult life. What is great about this email is that it does 2 of the same things Recess did very well while still being a different type of email.
This example is short and sweet while also continuing the aesthetic from the website seamlessly. It also incorporates stellar examples of social proof, in which you prove other people like your products.
This brand sells immunity-boosting soda made with quality ingredients. Like the other great examples, it carries the website’s theme forward but throws the color palette out the window. They do this because this email is all about this one new product, the orange soda.
Thus, they take that and run with it through the email, making it one cohesive work of art, graphically speaking. It mixes in social proof, but it is more of a “you should buy this next” email. Its purpose is to sell this one product, and it does it well, adding a bright warm color to a winter seasonal email.
Bokksu is a Japanese snack subscription box that gives you the opportunity to discover Japan through snacks. Each month you get around 16 snacks that differ every month. The email example we have today entices you into resubscribing after canceling a subscription.
This tactic works because reengaging a new client is more effective than selling a new one. It’s also smart because it continues the theme and plays on the fear of missing out. By displaying what you missed previously, you’ll be tempted to resubscribe and never miss another box.
These are only a few examples of great eCommerce emails, but the constant theme is reaffirming your brand and your aesthetic while keeping it short and sweet. While many emails get opened, not all get a click-through to your website. If you make them want to look at it for long enough, people may click on the links/buttons to see more similar content.
ChuckJoe can help your brand developing engaging, click-worthy emails for your emails marketing campaigns. Get in touch with our team to learn more!