Have you ever been on a website where the page is covered by an opt-in or subscribe pop-up? How did you feel? Did you end up subscribing?
There’s no doubt that email marketing is an essential marketing medium for any business. The return on investment of this strategy, is, on average, about $44 for every $1 spent, which is absolutely phenomenal. However, surveys show that people are becoming more hesitant to share their personal information, including email addresses.
Hope is not lost though—you can convince customers to willingly subscribe to your mailing list by offering incentives. For ideas, keep on reading.
One of the best ways to quickly grow your email list is to offer customers a deal they can’t turn away from. Great examples of this are percentages off of their purchase, special giveaways, buy one get one free deals, free prizes, and much more. The point is to grab your target audience’s attention and convince them that inputting their email is worth their time.
Not all businesses are the same, so be sure to use an incentive that works best for your company and your audience. Don’t be afraid to experiment!
Selling organic fruit? Offer an assortment for 20% off. Selling a fridge? Offer a chance to win a free one. No matter which you go with, the incentive will likely be enough to obtain the customer’s email address.
Turning actions into games is an engaging and fun way to incorporate an incentive. Apparently, “Gamified opt-ins have been known to turn 2-3% conversion rates into conversation rates of 30% or more.”
The “spin the wheel” opt-in is a great example of an engaging gamified incentive. This method prompts the customer to input their email address before they can try their luck at the game. However, be sure customers have a fair chance to win anything on the wheel. If not, they’ll feel deceived by your company. Additionally, don’t solely include high incentives, as this may devalue your company. For example, offering only 70-90% off deals may cause your customers to reevaluate the quality of your products.
Another way to quickly grow your email list is to utilize content marketing by offering exclusive or bonus content. Exclusive content provokes a sense of curiosity and urgency because customers feel they are missing out on information others are getting. Examples of this include extra informational posts, e-books, behind-the-scenes videos, private social media groups, and much more.
Let’s say your business sells cookbooks. In exchange for an address, you may offer access to a special cake recipe that cannot be found elsewhere.
We understand that growing an email list may be challenging. That’s why ChuckJoe is here to help. Feel free to contact us or email firstname.lastname@example.org!