Does this sound like you? You are wondering what you should be doing to increase your email subscribers. You feel like you have tried everything but haven’t seen growth. Before you go spending thousands of dollars on advertising or buying lists (please don’t do that) there are a few simple adjustments you can make to change this outcome.
First, what value are you offering?
First, why should people sign up to receive your company’s email? This might sound simple, but at the very baseline, you need to give them something for subscribing.
Think about it as a simple value exchange. They’re giving you their email, which has value. What are you giving them in return? Ideally, whatever you’re giving them in return should have significantly more value than their email address.
Give Subscribers Coupons
One example of what you can do here is giving them a coupon. This is a very common and efficient tactic that food brands use. Include a coupon that is good to get $1 off, get $2 off, buy-one-get-one-free, whatever it might be.
If it’s eCommerce, give them an instant coupon, so as the subscribers sign up for the list, they get a coupon code delivered that they can use right away.
Create a Recipe or Tip Ebook
If you have a product that can be put into recipes, create an ebook that can be downloaded immediately. In general, with this approach, you want to have the delivery happen in the email. You don’t want them to fill out the subscription form and then they have to go to a page to get it or be redirected right away.
The reason for this is that if they get it in their email, then they have to go and actually pull up your email, open it, click it to download it, or view the video or whatever it might be. That will help with your deliverability. It also gets them comfortable with the behavior of opening emails that are coming from your brand.
Depending on the product, a few other ideas along these lines are:
Meal prepping tips
Healthy cooking tips
Video series that helps the subscriber create kid-friendly meals
Create an Informative Email Series
An alternative idea to the single ebook is creating an email series that is delivered over a few days. For example, it could be something around clean eating. You’d have a series of emails revolving around a five-day kickstart to a cleaner-eating diet. Once the potential customer submits their email, they get a welcome email, then one email per day for the next five days covering different ways to incorporate clean eating into their life.
This is great tactic because it gets people into the habit of checking their inbox to get the next email in the series. The subscriber is getting used to engaging with your brand, and you in return are providing a value to their life.
Use a Signup Form Pop-Up Box
An easily overlooked way to increase email signups is by simply having your signup box be prominent. A lot of brands that we are in the early stages of working with will have a signup in the footer or on the sidebar somewhere. Using a tool such as a lightbox pop-up to design and time your popups, works really well. Sumo and OptinMonster are great resources for that. You can also get fancier with things like Exit Intent Popups, so when somebody’s leaving your website they actually get a pop-up to subscribe.
Focus on putting that call-to-action front and center. Often you will only get one chance to hook people when they come to your site. Give them a reason to sign up! This is also where a compelling offer can come into play with that popup, so don’t hide it.
Embed A Signup Call-To-Action within Your Blog Posts
If you have written content on your website that people are finding through search or social, strategically include a call-to-action to sign up for your email list. Remind people while they are looking at your content, that if they like the content, and if they want to get more content or a premium version, then they should sign up for the email list. This is an incredibly easy and natural way to add some more subscribers to your email list!
These are just a few ways that you can increase your conversions and get more email subscribers, but there is a multitude of additional tactics that you can implement. To set up a free consultation on building your email list, reach out to us at firstname.lastname@example.org!