Jacobsen Salt Co.

  • Services

    Marketing Strategy, Media Buying & Planning, Email Marketing, Data Analysis, Creative Development

  • Goals

    Jacobsen Salt Co. creates salt and premium pantry staples that transform the way people cook and experience food. They are looking for a strategy to support the overall goal of awareness and new customer acquisition.

  • Strategy

    We did an audit to get a clear understanding of the current state of Jacobsen Salt’s digital footprint and overall business. Then created a comprehensive digital marketing strategy for their products that focused on Paid Media and Email Marketing.

  • Results

    • 60% average open rate and 10% average click rate on the Welcome Series
    • 15% average increase Month over Month in conversion value (based on Google Ads data)
    • 12% Google Ads average ROAS

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