Natural History Museum + La Brea Tar Pits

In Partnership with Guru Media Solutions.

  • Services

    Digital Strategy, Online Advertising, Influencer Marketing, Content Development, Data Analysis, Event Strategy

  • Goals

    Promote the #HowDoYouMuseum campaign to reach a varied audience in the Southern California area, encourage visitors to share their experience and highlight multiple exhibits and events at the two museums.

  • Strategy

    We positioned #HowDoYouMuseum as an evergreen digital campaign that can be continually refreshed with user-generated content from celebrities, influencers, and visitors, and integrated with museum programs, exhibitions, and digital activations. The campaign became a new lens by which to frame and experience the museum.

    Tactically, we promoted the campaign through targeted paid advertising on Facebook, Instagram and YouTube with a special focus on highlighting user generated content. We partnered with influencers to reach new audiences and highlight different aspects and ways to enjoy the museums. We held events to bring people to the space and ran monthly contests encouraging everyday visitors to participate by sharing a photo with the hashtag.

  • Results

    • 15.75M+ people reached across Facebook, Instagram, and YouTube
    • 5.6M+ video views
    • 2.7M+ social engagements
    • Increased the museums’ following on social media by over 65k
    • 5,500+ Instagram shares using the hashtag #HowDoYouMuseum
    • 40+ influencers participating from celebrities like Will Ferrell to niche influencers like yogi Erin Sanders
    • Featured at the 2017 Museums + The Web Conference

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